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Kamigawa Neon Dynasty

Fail

The top 5 brands take 99% of clicks, so Kamigawa Neon Dynasty is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$52K/yr50K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
62%top-5 click share · 6 brands · 41 sellers

Flapen Score

Kamigawa Neon Dynasty against its category

The dotted line is the Toys & Games average. Past it, Kamigawa Neon Dynasty is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kamigawa Neon Dynasty market on Amazon at a glance

Shoppers on Amazon United States searched for Kamigawa Neon Dynasty 50K times last year and spent an estimated $52K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.0%
Market size, estimated
$52Ka year
Top search term
kamigawa neon dynasty19K searches a year

02 · Price

A sale here is worth $106.91.

Listings sell for $106.91 on average, from $13.67 to $289.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $106.91 that is $0 to $11K a year per listing.

Average price
$106.91above the $15 to $100 sweet spot
Price range
$13.67–$289.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #10,823 within Collectible Card Games. It carries 514 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
24.6%
Average rank
#10,823in Collectible Card Games
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
514per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kamigawa Neon Dynasty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

41

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Kamigawa Neon Dynasty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Kamigawa Neon Dynasty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kamigawa neon dynasty19K/yr
  • mtg kamigawa8K/yr
  • kamigawa6K/yr
  • mtg kamigawa neon dynasty4K/yr
  • neon dynasty mtg4K/yr
  • magic the gathering kamigawa4K/yr
  • mtg neon dynasty3K/yr
  • kamigawa neon dynasty commander deck1K/yr

Reviews and returns

What reviews say buyers love and hate about Kamigawa Neon Dynasty

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Collectibles”
0.6%of orders come back
“Great MtG Cards”
A buyer, on “Collectibles”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Kamigawa Neon Dynasty questions

Answered from the same tracked data.