Kakashi
weak search conversion (1.4%) — Kakashi doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Kakashi profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kakashi is a $124K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Kakashi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.6% over the last 90 days and 1.4% of searches end in a purchase.
$124K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 41 products
Top Kakashi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Anime: Naruto Shippuden - Kakashi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 10,788
- Age
- 9y ago

Generic Anime Weightlifting Belt - Durable Leather Belt for Back Support during Powerlifting Squats and Deadlifts - XL Kakashi Hatake
- Price
- $97.99
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

Banpresto - Naruto Shippuden - Hatake Kakashi Grandista Figure
- Price
- $26.56
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago

Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure
- Price
- $28.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Ultimate Legends - Naruto - Kakashi Hatake 5 Action Figure
- Price
- $16.88
- Rating
- 4.6/5
- Reviews
- 927
- Age
- 4y ago
Trending
90-day click momentum
Generic Anime Weightlifting Belt - Durable Leather Belt for Back Support during Powerlifting Squats and Deadlifts - XL Kakashi Hatake
- Price
- $97.99
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

CROWN Anime Shorts - Breathable Stretch Compression Gym Short with Pockets and Towel Holder (L-BlackKai8)
- Price
- $39.92
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 3y ago

Megahouse Variable Action Heroes Dx: Naruto Shippuden: Hatake Kakashi Action Figure
- Price
- $91.26
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 8y ago

Banpresto - Naruto - #63 Kakashi Hatake (72 Series) (ver. A) Vibration Stars Figure
- Price
- $29.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure
- Price
- $28.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure
- Price
- $28.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Banpresto - Naruto - #63 Kakashi Hatake (72 Series) (ver. A) Vibration Stars Figure
- Price
- $29.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Banpresto - Naruto Shippuden - Kakashi Hatake (Special Edition) Grandista Figure
- Price
- $56.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Young Kakashi Hatake
- Price
- $17.09
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

Funko Pop! Bitty: Naruto Shippuden - Kakashi Sakura Sasuke and Chase Mini Figure - 0.9 Inch (2.2 Cm) - Anime Collectable - Gift Idea - Stackable Display Shelf Included
- Price
- $14.34
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
227
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
44%
Top 20: 78%
Open market
22%
- Funko27%
- Banpresto22%
- Generic10%
- Megahouse7%
- BANDAI7%
- ANIME HEROES5%
Kakashi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Kakashi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kakashi95K/yr
- kakashi figure70K/yr
- kakashi funko pop37K/yr
- kakashi hatake16K/yr
- kakashi action figure13K/yr
- naruto kakashi9K/yr
- funko pop kakashi6K/yr
- kakashi funko3K/yr
What reviews say buyers love and hate about Kakashi
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“He really like them good quality for the price definitely great gift”
“Great 👍 Another piece to my collection”
“Exactly what we wanted”
“Perfect gift”
“Its cute and softness”
What buyers complain about
92% of reviews“The blind box was way bigger than i anticipated”
“Misleading not sold by Funko”
“The Glow is Weak with this one”
“Quality is terrible”
“is made with very cheap material”
Kakashi return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kakashi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








