Is kakashi profitable to sell on Amazon United States?

The niche generates $124K/yr across 41 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (46/100).

How competitive is the kakashi niche?

19 brands and 227 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in kakashi?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Brightness/Shine/Glow. The return rate is 1.2%.

When does demand for kakashi peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the kakashi niche?

Listings span $12.04–$150.29; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.

kakashi

Skip it

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$36.70

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$12.04–$150.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,006.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$124K

$124K/yr · 248K searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, kakashi is a $124K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

kakashi market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $110K–$147K; units × avg price
Conversion rate: 1.4%
Avg BSR: #9,939
Page quality: 0%
Prime: 80%
Sponsored: 41%
Out of stock: 6.2%
Avg brand age: 40 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

227

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

22%

Funko27%
Banpresto22%
Generic10%
Megahouse7%
BANDAI7%
ANIME HEROES5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top kakashi search terms

kakashi95K/yr -5.2%0.5% conv.
kakashi figure70K/yr +15.8%0.7% conv.
kakashi funko pop37K/yr -12.8%2.6% conv.
kakashi hatake16K/yr -17.6%0.6% conv.
kakashi action figure13K/yr +7.8%0.7% conv.
naruto kakashi9K/yr -6.3%0.8% conv.
funko pop kakashi6K/yr -2.0%2.1% conv.
kakashi funko3K/yr -9.6%2.1% conv.

All search terms

Top kakashi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Anime: Naruto Shippuden - Kakashi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$15.414.8★10,788 rev

Generic Anime Weightlifting Belt - Durable Leather Belt for Back Support during Powerlifting Squats and Deadlifts - XL Kakashi Hatake

Generic$97.994.3★7 rev

Banpresto - Naruto Shippuden - Hatake Kakashi Grandista Figure

Banpresto$26.564.8★45 rev

Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure

Banpresto$28.860.0★0 rev

Ultimate Legends - Naruto - Kakashi Hatake 5 Action Figure

BANDAI$16.884.6★927 rev

Newest

by launch date

Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure

Banpresto$28.860 rev

5mo ago

Banpresto - Naruto - #63 Kakashi Hatake (72 Series) (ver. A) Vibration Stars Figure

Banpresto$29.511 rev

6mo ago

Banpresto - Naruto Shippuden - Kakashi Hatake (Special Edition) Grandista Figure

Banpresto$56.230 rev

6mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Young Kakashi Hatake

Epic Collectibles$17.098 rev

9mo ago

Funko Pop! Bitty: Naruto Shippuden - Kakashi Sakura Sasuke and Chase Mini Figure - 0.9 Inch (2.2 Cm) - Anime Collectable - Gift Idea - Stackable Display Shelf Included

Funko$14.34136 rev

9mo ago

What buyers say about kakashi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“He really like them good quality for the price definitely great gift”

Collectibles16%

“Great 👍 Another piece to my collection”

Advertised Vs Actual Product15%

“Exactly what we wanted”

Gifting Purpose13%

“Perfect gift”

Soft Feel7%

“Its cute and softness”

Value For Money6%

“Worth it”

Comfort-Overall2%

“very comfortable”

Design-Overall2%

“The design is cute”

Temperature Retention2%

“Keeps drinks cold look amazing”

Shape/Style1%

“Its impressive how well its retained its shape and how the decal shows no sign of wear and tear”

What buyers complain about

Size-Overall25%

“The blind box was way bigger than i anticipated”

Advertised Vs Actual Product17%

“Misleading not sold by Funko”

Brightness/Shine/Glow17%

“The Glow is Weak with this one”

Quality-Overall17%

“Quality is terrible”

Material Quality6%

“is made with very cheap material”

Adhesion/Stickiness6%

“the glue is basically everywhere”

Durability6%

“Falling apart the second it came out of the package”

Top return reasons

Size-Overall33%

Value For Money13%

Defective Material/Parts10%

Durability6%

Advertised Vs Actual Product5%

Scratch Resistance4%

Quality-Overall4%

Length3%

Material Quality3%

Display-Overall3%

Common questions

Is kakashi profitable to sell on Amazon United States?: The niche generates $124K/yr across 41 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (46/100).
How competitive is the kakashi niche?: 19 brands and 227 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in kakashi?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Brightness/Shine/Glow. The return rate is 1.2%.
When does demand for kakashi peak?: Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the kakashi niche?: Listings span $12.04–$150.29; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.