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Kakashi

weak search conversion (1.4%) — Kakashi doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 28Growth 25Conversion 17Competition 69Returns 91Price range 61Avg price 95Brand share 52Review moat 45Quality gap 19
This niche Category average · 3,143 niches

Is Kakashi profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Kakashi is a $124K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Kakashi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 1.4% of searches end in a purchase.

$124K

revenue / yr

Units sold / yr4K
Search volume / yr-0.6%248K
Conversion rate1.4%
Avg price$36.70

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 227
Top-5 product click share44%
Open market26%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement41%
New entrants (1y)8· 2 succeeded
Avg rating4.7★
Avg reviews2,006

Top Kakashi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

227

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

22%

  • Funko27%
  • Banpresto22%
  • Generic10%
  • Megahouse7%
  • BANDAI7%
  • ANIME HEROES5%

Kakashi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR1.4%Products41Brands19Top 5 Brands74%OOS Rate6.2%Rating4.7★Reviews2,006Avg BSR#9,939
10K6KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Top Kakashi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kakashi95K/yr
  • kakashi figure70K/yr
  • kakashi funko pop37K/yr
  • kakashi hatake16K/yr
  • kakashi action figure13K/yr
  • naruto kakashi9K/yr
  • funko pop kakashi6K/yr
  • kakashi funko3K/yr

What reviews say buyers love and hate about Kakashi

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall27%

He really like them good quality for the price definitely great gift

Collectibles16%

Great 👍 Another piece to my collection

Advertised Vs Actual Product15%

Exactly what we wanted

Gifting Purpose13%

Perfect gift

Soft Feel7%

Its cute and softness

What buyers complain about

92% of reviews
Size-Overall25%

The blind box was way bigger than i anticipated

Advertised Vs Actual Product17%

Misleading not sold by Funko

Brightness/Shine/Glow17%

The Glow is Weak with this one

Quality-Overall17%

Quality is terrible

Material Quality6%

is made with very cheap material

Kakashi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Value For Money
13%
3Defective Material/Parts
10%
4Durability
6%
5Advertised Vs Actual Product
5%

Common Kakashi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kakashi 46/100 on Amazon United States — Skip it. The niche generates $124K/yr across 41 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.
Search demand for Kakashi on Amazon United States peaks in Dec, where the busiest month runs 2.9× the quietest.