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Jumbo Playing Cards 12 Pack

Fail

The top 5 brands take 100% of clicks, so Jumbo Playing Cards 12 Pack is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$22K/yr8K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 24 sellers

Flapen Score

Jumbo Playing Cards 12 Pack against its category

The dotted line is the Toys & Games average. Past it, Jumbo Playing Cards 12 Pack is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumbo Playing Cards 12 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Jumbo Playing Cards 12 Pack 8K times last year and spent an estimated $22K. All 5 brands take every click. Demand peaks in May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
16.1%
Market size, estimated
$22Ka year
Peak month
May3.0× the quietest month
Top search term
jumbo playing cards 12 pack5K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $5.33 to $28.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $16.54 that is $2K to $4K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$5.33–$28.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #24 within Standard Playing Card Decks. It carries 3,544 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#24in Standard Playing Card Decks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,544per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Jumbo Playing Cards 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 224%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Jumbo Playing Cards 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Jumbo Playing Cards 12 Pack

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“I was expecting better quality from US Playing Card Company”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jumbo Playing Cards 12 Pack questions

Answered from the same tracked data.