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Jumbo Crayons

Jumbo Crayons shows low returns (0.9%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46

Market size 85Growth 33Conversion 84Competition 39Returns 96Price range 72Avg price 78Brand share 20Review moat 26Quality gap 24
This niche Category average · 3,143 niches

Is Jumbo Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jumbo Crayons is a $1.4M/yr Amazon United States market (960K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 55/100.

Jumbo Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.8% over the last 90 days and 9.2% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr125K
Search volume / yr+6.8%960K
Conversion rate9.2%
Avg price$16.04

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 136
Top-5 product click share62%
Open market8%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement54%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,852

Top Jumbo Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$71K$142K$213K$284K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

136

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

6%

  • Crayola65%
  • Cra-Z-Art15%
  • Officygnet5%
  • TinyGeeks4%
  • Momo & Nashi3%
  • FUMILE2%
  • Open — no brand owns it (4 brands, 6%)

Jumbo Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume960KCVR9.2%Products24Brands10Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews3,852Avg BSR#53
30K20KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.1×

Top Jumbo Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jumbo crayons406K/yr
  • jumbo crayons for toddlers 1-395K/yr
  • large crayons67K/yr
  • crayola jumbo crayons42K/yr
  • big crayons44K/yr
  • big crayons for toddlers 1-338K/yr
  • large crayons for toddlers 1-335K/yr
  • thick crayons26K/yr
  • fat crayons27K/yr
  • jumbo crayola crayons17K/yr

What reviews say buyers love and hate about Jumbo Crayons

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Color19%

Beautiful colors

Size-Overall14%

Good size

Durability11%

They do not break

Ease Of Use8%

Easy for little hands

Quality-Overall8%

Great crayola quality

What buyers complain about

69% of reviews
Color23%

Not Great Color

Durability13%

Broken

Size-Overall11%

Large

Quality-Overall4%

Junk

Value For Money4%

Expensive

Jumbo Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Value For Money
13%
3Advertised Vs Actual Product
10%
4Product Condition
7%
5Color
7%

Common Jumbo Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jumbo Crayons 55/100 on Amazon United States — Worth a look. The niche generates $1.4M/yr across 24 tracked products. Search demand moved +6.8% over the last 90 days.
Search demand for Jumbo Crayons on Amazon United States peaks in Jul–Aug–Dec, where the busiest month runs 2.1× the quietest.