jumbo crayons
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 960K searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Price range
Good$1.27–$50.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,851.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jumbo crayons is a $1.4M/yr Amazon United States market (960K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jumbo crayons market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
136
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
6%
- Crayola65%
- Cra-Z-Art15%
- Officygnet5%
- TinyGeeks4%
- Momo & Nashi3%
- FUMILE2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.1×
Top jumbo crayons search terms
- jumbo crayons406K/yr
- jumbo crayons for toddlers 1-395K/yr
- large crayons67K/yr
- crayola jumbo crayons42K/yr
- big crayons44K/yr
- big crayons for toddlers 1-338K/yr
- large crayons for toddlers 1-335K/yr
- thick crayons26K/yr
- fat crayons27K/yr
- jumbo crayola crayons17K/yr
Top jumbo crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Crayon Extra Jumbo So Big 12 Pack
Crayola$12.024.8★1,077 rev
Crayola Large Crayons - Assorted (8 Count) Giant Crayons for Kids & Toddlers Ages 2+
Crayola$5.764.7★3,961 rev
Binney & Smith Crayola(R) Large Crayon Set Lift-Lid Box Assorted Colors Box Of 16
Crayola$7.554.7★4,035 rev
Cra-Z-Art 8ct Jumbo Crayons for Children Back to School Essential for Ages 3 and Up
Cra-Z-Art$1.274.6★2,794 rev
Crayola Jumbo Crayons Classpack (200ct) Large Toddler Crayons Teacher Classroom Must Haves Bulk School Supplies Essential Preschool & Kindergarten Art Supplies
Crayola$40.234.8★1,526 rev
Newest
by launch date
24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art
FUMILE$9.72265 rev
Officygnet 24 Colors Jumbo Crayons for Toddlers Easy to Hold Large Crayons for Kids Non-Toxic Big Crayon for Kids Coloring & Art Supplies Ideal Birthday Gift Easter Party Favor for Boys Girls
Officygnet$18.37150 rev
Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies
Momo & Nashi$14.441,294 rev
16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
Officygnet$14.90338 rev
YSNYSN 8 Colors Baby Crayons for Toddlers 1-3 Non-Toxic Washable Jumbo Silky Crayons for Kids Ages 4-8 Easy Grip Engaging and Educational Art Supplies and Gift for Babies
YSNYSN$16.62159 rev
Trending
90-day click momentum
Crayola Jumbo Crayons Assorted Colors Great Toddler Crayons 16 Count
Crayola$8.914.7★
Crayola 52-0389 Crayons Jumbo Pack of 2
Crayola$9.904.8★
YSNYSN 8 Colors Baby Crayons for Toddlers 1-3 Non-Toxic Washable Jumbo Silky Crayons for Kids Ages 4-8 Easy Grip Engaging and Educational Art Supplies and Gift for Babies
YSNYSN$16.624.6★
Crayola Jumbo Crayons Classpack (200ct) Large Toddler Crayons Teacher Classroom Must Haves Bulk School Supplies Essential Preschool & Kindergarten Art Supplies
Crayola$40.234.8★
24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art
FUMILE$9.724.4★
What buyers say about jumbo crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good size”
“They do not break”
“Easy for little hands”
“Great crayola quality”
“Good grip, Easy to clean”
“Good value for money”
“Exactly what we needed”
“a lot of fun”
“They are sturdy”
What buyers complain about
“Not Great Color”
“Broken”
“Large”
“Junk”
“Expensive”
“Has a chemical smell”
“Maybe used”
“broke very easily”
“all the colors BARELY show up on coloring book pages”
“Not bright”
Top return reasons
Common questions
- Is jumbo crayons profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 24 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the jumbo crayons niche?
- 10 brands and 136 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in jumbo crayons?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for jumbo crayons peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the jumbo crayons niche?
- Listings span $1.27–$50.51; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 3,852 reviews — the moat a new listing must climb.