Is jumbo colored pencils profitable to sell on Amazon United States?

The niche generates $62K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the jumbo colored pencils niche?

15 brands and 80 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in jumbo colored pencils?

Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for jumbo colored pencils peak?

Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the jumbo colored pencils niche?

Listings span $4.94–$60.22; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 7,922 reviews — the moat a new listing must climb.

jumbo colored pencils

Worth a look

Shows low returns (0.7%), but a small market ($62K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$4.94–$60.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.35

avg listing price — sweet spot $15–$100

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,921.69

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 68K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, jumbo colored pencils is a $62K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

jumbo colored pencils market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $67K–$80K; units × avg price
Conversion rate: 6.9%
Avg BSR: #120
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 1.9%
Avg brand age: 58 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

30%

ThEast20%
TinyGeeks19%
Colorations10%
Crayola9%
Fatih7%
SparkBrigth club6%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — +4.8% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top jumbo colored pencils search terms

jumbo colored pencils18K/yr +20.5%4.0% conv.
toddler colored pencils13K/yr -1.8%7.8% conv.
thick colored pencils9K/yr +8.5%5.6% conv.
colored pencils for toddlers10K/yr -25.1%10.4% conv.
triangle colored pencils4K/yr +43.3%6.6% conv.
toddler color pencils5K/yr -11.2%7.5% conv.
fat colored pencils4K/yr -1.2%4.3% conv.
large colored pencils3K/yr +14.9%4.8% conv.
colored pencils toddler3K/yr +8.9%10.0% conv.

All search terms

Top jumbo colored pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ThEast Toddlers Colored Pencils Art Supplies for Children 12 Color Pencils for Kids Cute Animal Toddler Crayons Drawing Pencil with Sharpener(Pack of 1)

ThEast$7.764.7★1,355 rev

Jumbo Fat Triangle Colored Pencils for Kids Toddler Pencils Set of 10

TinyGeeks$4.944.7★457 rev

Colorations STUBPEN Stubby Chubby Colored Pencils for Kids - Set of 48

Colorations$21.264.4★164 rev

Sparkbright Club Jumbo Colored Pencils for Toddlers Ages 2-4 - 3-in-1 Wooden Pencil Crayon & Watercolor | 12 Non-Toxic Colors Break-Resistant 8mm Core Easy-Grip for Kids & Preschool Pre-Sharpened

SparkBrigth club$14.374.9★37 rev

Jumbo Fat Triangle Colored Pencils for Kids Toddler Pencils Set of 11

TinyGeeks$5.724.7★1,099 rev

Newest

by launch date

Sparkbright Club Jumbo Colored Pencils for Toddlers Ages 2-4 - 3-in-1 Wooden Pencil Crayon & Watercolor | 12 Non-Toxic Colors Break-Resistant 8mm Core Easy-Grip for Kids & Preschool Pre-Sharpened

SparkBrigth club$14.3737 rev

7mo ago

Prang Easy to Hold Short Triangular Colored Pencils 12 colors 12 Count (1 Pack) 5.5 Core

Prang$7.482,016 rev

7mo ago

Colored Pencils for Toddlers 3-4 Years Kids Pencils for Beginners Toddlers and Preschoolers Jumbo Triangle Shape for Easy Grip Thick Colored Core for Easy Coloring and Less Breakage (1 Pack)

STEAMFLO$9.7370 rev

9mo ago

TinyGeeks Jumbo Pencils - 12 Short Fat Color Pencils for Kids

TinyGeeks$5.62265 rev

11mo ago

Honeysticks Jumbo Triangle Colored Pencils (12 Pack) - Preschool Pencil with Non-Toxic Beeswax Core Large Triangular Shape Easy Grasp Bright Colors Toddler Coloring and Drawing Kids 1-3 2-4 3-5

Honeysticks$19.0176 rev

1y ago

What buyers say about jumbo colored pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Vibrant colors”

Quality-Overall14%

“The quality of the pencils/lead is great”

Ease Of Use7%

“feels easy to hold”

Size-Overall7%

“Great size”

Value For Money6%

“good value”

Durability5%

“They are durable”

Advertised Vs Actual Product4%

“As Expected”

Grip4%

“Perfect for little hands”

Fun/Entertainment Experience3%

“Fun and Easy for Kids to Use”

Sharpness3%

“These remain sharp”

What buyers complain about

Color41%

“Dull color”

Durability9%

“Falls apart easily”

Quality-Overall8%

“Poor Quality Control”

Sharpness6%

“they arent very sharp”

Size-Overall3%

“Very small”

Product Condition2%

“used”

Value For Money2%

“Not a great presentation at any price”

Strength2%

“And breaks apart fairly quickly”

Ease Of Use1%

“Harder to use”

Hard Feel1%

“hard like cheap crayons”

Top return reasons

Color25%

Value For Money20%

Size-Overall11%

Product Condition9%

Advertised Vs Actual Product6%

Functionality-Overall6%

Quality-Overall5%

Defective Material/Parts4%

Gifting Purpose3%

Durability2%

Common questions

Is jumbo colored pencils profitable to sell on Amazon United States?: The niche generates $62K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the jumbo colored pencils niche?: 15 brands and 80 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in jumbo colored pencils?: Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.7%.
When does demand for jumbo colored pencils peak?: Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the jumbo colored pencils niche?: Listings span $4.94–$60.22; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 7,922 reviews — the moat a new listing must climb.