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jumanji board game

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 57Conversion 27Competition 5Returns 62Price range 56Avg price 95Brand share 0Review moat 64Quality gap 70

Avg price

Incredible$40.73

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good922

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Good+31.5%

90-day search growth — must beat 0% to launch

Price range

Good$5.76–$156.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$164K

$164K/yr · 187K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, jumanji board game is a $164K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

jumanji board game market data

Units sold / yr
4K–5K
avg 500–750/product
Revenue / yr
$163K–$204K
units × avg price
Conversion rate
2.1%
Avg BSR
#5,091
Page quality
0%
Prime
86%
Sponsored
29%
Out of stock
9.9%
Avg brand age
53 months
Avg seller age
151 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Spin Master Games57%
  • The Noble Collection43%

Demand

Weekly Amazon search volume, last 17 weeks — +31.5% search growth over the last 90 days.
4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top jumanji board game search terms

  • jumanji board game153K/yr
  • jumanji game29K/yr
  • jumanji deluxe board game6K/yr
All search terms

Top jumanji board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$33K30%$49K40%$66K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about jumanji board game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience63%

“Fun game”

Value For Money11%

“Good value for everything you get”

Correct Contents7%

“Everything fits back into the box”

Quality-Overall5%

“Good quality”

Advertised Vs Actual Product3%

“Exactly what i ordered, very pleased”

Instructions/User Manual/Troubleshooting1%

“So trust me when I say this was easy to learn”

Ease Of Use1%

“So trust me when I say this was easy to learn”

Design-Overall1%

“the artwork is awesome”

Durability1%

“The board and all components are quite durable and seem well made”

Gifting Purpose1%

“I would absolutely buy this as a present for other kids we know”

What buyers complain about

Fun/Entertainment Experience30%

“Kind of boring”

Value For Money20%

“it could be alot better for the price”

Magnetic Strength/Adsorption10%

“In all, my biggest issue is the poor quality magnet's”

Instructions/User Manual/Troubleshooting10%

“Cool game a little complicated to understand instructions”

Size-Overall7%

“Its very very small”

Durability7%

“again ended up damaging them that they dont work anymore”

Quality-Overall7%

“Poor quality”

Top return reasons

Advertised Vs Actual Product22%
Size-Overall15%
Value For Money13%
Product Condition12%
Defective Material/Parts10%
Quality-Overall5%
Fun/Entertainment Experience5%
Instructions/User Manual/Troubleshooting3%
Material Quality3%
Gifting Purpose2%

Common questions

Is jumanji board game profitable to sell on Amazon United States?
The niche generates $164K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Skip it (41/100).
How competitive is the jumanji board game niche?
2 brands and 36 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jumanji board game?
Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Magnetic Strength/Adsorption. The return rate is 2.5%.
What does it cost to enter the jumanji board game niche?
Listings span $5.76–$156.64; the average listing price is $40.73 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.