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Jumanji Board Game

brand-locked demand (top 5 brands take 100% of clicks) — Jumanji Board Game doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 34Growth 57Conversion 27Competition 5Returns 62Price range 56Avg price 95Brand share 0Review moat 64Quality gap 70
This niche Category average · 3,143 niches

Is Jumanji Board Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jumanji Board Game is a $164K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Jumanji Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +31.5% over the last 90 days and 2.1% of searches end in a purchase.

$164K

revenue / yr

Units sold / yr5K
Search volume / yr+31.5%187K
Conversion rate2.1%
Avg price$40.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 36
Top-5 product click share94%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement29%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews922

Top Jumanji Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

$0$16K$33K$49K$66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Spin Master Games57%
  • The Noble Collection43%

Jumanji Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR2.1%Products7Brands2Top 5 Brands100%OOS Rate9.9%Rating4.3★Reviews922Avg BSR#5,091
4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Jumanji Board Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jumanji board game153K/yr
  • jumanji game29K/yr
  • jumanji deluxe board game6K/yr

What reviews say buyers love and hate about Jumanji Board Game

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Fun/Entertainment Experience63%

Fun game

Value For Money11%

Good value for everything you get

Correct Contents7%

Everything fits back into the box

Quality-Overall5%

Good quality

Advertised Vs Actual Product3%

Exactly what i ordered, very pleased

What buyers complain about

90% of reviews
Fun/Entertainment Experience30%

Kind of boring

Value For Money20%

it could be alot better for the price

Magnetic Strength/Adsorption10%

In all, my biggest issue is the poor quality magnet's

Instructions/User Manual/Troubleshooting10%

Cool game a little complicated to understand instructions

Size-Overall7%

Its very very small

Jumanji Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
22%
2Size-Overall
15%
3Value For Money
13%
4Product Condition
12%
5Defective Material/Parts
10%

Common Jumanji Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jumanji Board Game 41/100 on Amazon United States — Skip it. The niche generates $164K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +31.5% over the last 90 days.
Jumanji Board Game buyers on Amazon United States complain most about Fun/Entertainment Experience, Value For Money, Magnetic Strength/Adsorption, the themes mined from the niche's reviews. Its return rate is 2.5%.