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Jujutsu Kaisen

Jujutsu Kaisen shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46

Market size 81Growth 19Conversion 9Competition 96Returns 96Price range 27Avg price 95Brand share 79Review moat 75Quality gap 24
This niche Category average · 3,143 niches

Is Jujutsu Kaisen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jujutsu Kaisen is a $1.2M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Jujutsu Kaisen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.9% over the last 90 days and 0.7% of searches end in a purchase.

$1.2M

revenue / yr

Units sold / yr60K
Search volume / yr-11.9%6.1M
Conversion rate0.7%
Avg price$28.56

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers44 · 360
Top-5 product click share16%
Open market44%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 130 products

Sponsored placement72%
New entrants (1y)47· 21 succeeded
Avg rating4.6★
Avg reviews506

Top Jujutsu Kaisen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

$0$12K$24K$36K$48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

360

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

16%

Top 20: 45%

Open market

38%

  • Funko22%
  • Bioworld12%
  • FUJUTANG8%
  • Get Trend8%
  • SEGA7%
  • QAHEART6%

Jujutsu Kaisen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.1MCVR0.7%Products130Brands44Top 5 Brands56%OOS Rate5.4%Rating4.6★Reviews506Avg BSR#5,704
225K175KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Jujutsu Kaisen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jjk1.6M/yr
  • jujutsu kaisen2.2M/yr
  • jjk figure511K/yr
  • jujutsu kaisen figure470K/yr
  • jjk funko pop289K/yr
  • jjk merch225K/yr
  • jujutsu kaisen funko pop215K/yr
  • jjk figures125K/yr
  • jujutsu kaisen merch250K/yr
  • jujutsu kaisen figures46K/yr

What reviews say buyers love and hate about Jujutsu Kaisen

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall28%

Overall, they feel like good quality cards

Gifting Purpose13%

Prefect gift

Value For Money9%

Worth the purchase

Advertised Vs Actual Product8%

As described

Collectibles6%

Cute collectible

What buyers complain about

57% of reviews
Size-Overall20%

Tiny

Quality-Overall11%

Poor quality

Assembly/Installation6%

It was a little hard to put together

Brightness/Shine/Glow4%

it doesn't glow in the dark like said, and when it came it was quite dusty a bit on the front and side

Durability3%

she broke up with me

Jujutsu Kaisen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Defective Material/Parts
8%
3Advertised Vs Actual Product
8%
4Value For Money
7%
5Functionality-Overall
4%

Common Jujutsu Kaisen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jujutsu Kaisen 60/100 on Amazon United States — Worth a look. The niche generates $1.2M/yr across 130 tracked products. 21 of 47 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Jujutsu Kaisen on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.3× the quietest.