Is jujutsu kaisen profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 130 tracked products. 21 of 47 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the jujutsu kaisen niche?

44 brands and 360 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in jujutsu kaisen?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.8%.

When does demand for jujutsu kaisen peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the jujutsu kaisen niche?

Listings span $4.88–$314.52; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.

jujutsu kaisen

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.56

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 6.1M searches

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good506.44

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.88–$314.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, jujutsu kaisen is a $1.2M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

jujutsu kaisen market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 0.7%
Avg BSR: #5,704
Page quality: 0%
Prime: 75%
Sponsored: 72%
Out of stock: 5.4%
Avg brand age: 32 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

360

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

16%

Top 20: 45%

Open market

38%

Funko22%
Bioworld12%
FUJUTANG8%
Get Trend8%
SEGA7%
QAHEART6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top jujutsu kaisen search terms

jjk1.6M/yr -7.0%0.1% conv.
jujutsu kaisen2.2M/yr -27.6%0.4% conv.
jjk figure511K/yr +23.7%0.3% conv.
jujutsu kaisen figure470K/yr -5.4%0.4% conv.
jjk funko pop289K/yr -5.0%1.1% conv.
jjk merch225K/yr -4.3%0.5% conv.
jujutsu kaisen funko pop215K/yr -24.5%1.4% conv.
jjk figures125K/yr +20.0%0.2% conv.
jujutsu kaisen merch250K/yr -38.3%0.7% conv.
jujutsu kaisen figures46K/yr +1.8%0.4% conv.

All search terms

Top jujutsu kaisen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop & Buddy: Jujutsu Kaisen - Megumi Fushiguro with Dogs - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors

Funko$15.444.8★4,984 rev

Funko POP! Animation: Jujutsu Kaisen - Sukuna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$14.634.8★1,195 rev

Funko POP! Animation: Jujutsu Kaisen (JJK) - Gojo

Funko$14.654.8★4,426 rev

FUJUTANG Itadori Yuji Anime Hoodie JJK Cosplay Costume 3D Novelty Hooded Pullover Sweatshirt Sweater for Men Women

FUJUTANG$32.084.6★121 rev

QAHEART 2pcs JJK Figure Geto Suguru Figure Anime Figurine Model Gojos Statue Cake Topper Decoration Handmade Collectible Desktop Decor Gifts for Fans

QAHEART$10.214.6★177 rev

Newest

by launch date

Get Trend Jujutsu Kaisen Boys T Shirts 2 Pack Short Sleeve Tops Kids Crewneck Breathable Graphic Tees Anime Gifts for Boys (15-16 Years Black/Purple Jujutsu Kaisen)

Get Trend$26.0658 rev

4mo ago

Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Jujutsu)

Get Trend$25.6153 rev

7mo ago

Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (7-8 Years Multi Jujutsu)

Get Trend$25.2553 rev

7mo ago

Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (15-16 Years Multi Jujutsu)

Get Trend$23.4553 rev

7mo ago

VAMSII Japanese Anime JJK Crossbody Bag Anime Lover Gift JJK fans merch (Anime JK MB)

VAMSII$14.6811 rev

8mo ago

What buyers say about jujutsu kaisen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Overall, they feel like good quality cards”

Gifting Purpose13%

“Prefect gift”

Value For Money9%

“Worth the purchase”

Advertised Vs Actual Product8%

“As described”

Collectibles6%

“Cute collectible”

Size-Overall4%

“Great size”

Color3%

“Colors are good”

Fun/Entertainment Experience2%

“So fun to build”

Design-Overall2%

“The design is fun”

Comfort-Overall2%

“Very Comfortable”

What buyers complain about

Size-Overall20%

“Tiny”

Quality-Overall11%

“Poor quality”

Assembly/Installation6%

“It was a little hard to put together”

Brightness/Shine/Glow4%

“it doesn't glow in the dark like said, and when it came it was quite dusty a bit on the front and side”

Durability3%

“she broke up with me”

Advertised Vs Actual Product3%

“Details off”

Color3%

“they are blue im bit mad”

Chain/Key Quality2%

“Chain breaks very easy”

Balance/Stability2%

“lowkey his bed is heavy for him bc he looses balance sometimes”

Value For Money2%

“Too expensive for plastic toy”

Top return reasons

Size-Overall34%

Defective Material/Parts8%

Advertised Vs Actual Product8%

Value For Money7%

Functionality-Overall4%

Gifting Purpose3%

Product Condition2%

Quality-Overall2%

Touch/Button Controls2%

Scratch Resistance2%

Common questions

Is jujutsu kaisen profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 130 tracked products. 21 of 47 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the jujutsu kaisen niche?: 44 brands and 360 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in jujutsu kaisen?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.8%.
When does demand for jujutsu kaisen peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the jujutsu kaisen niche?: Listings span $4.88–$314.52; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.

jujutsu kaisen

jujutsu kaisen market data

Competition & brand share

Demand & seasonality

Top jujutsu kaisen search terms

Top jujutsu kaisen products on Amazon

Top sellers

Newest

Trending

What buyers say about jujutsu kaisen

What buyers love

What buyers complain about

Top return reasons

Common questions

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