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Jujutsu Kaisen

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.7% of searches, so Jujutsu Kaisen is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Market size
$1.2M/yr6.1M searches / yr
90-day growth
-11.9%search demand this quarter
Competition
16%top-5 click share · 44 brands · 360 sellers

Flapen Score

Jujutsu Kaisen against its category

The dotted line is the Toys & Games average. Past it, Jujutsu Kaisen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jujutsu Kaisen market on Amazon at a glance

Shoppers on Amazon United States searched for Jujutsu Kaisen 6.1M times last year and spent an estimated $1.2M. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
0.7%
Market size, estimated
$1.2Ma year
Peak month
December3.3× the quietest month
Top search term
jjk1.6M searches a year

02 · Price

A sale here is worth $28.56.

Listings sell for $28.56 on average, from $4.88 to $314.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $28.56 that is $7K to $14K a year per listing.

Average price
$28.56inside the $15 to $100 sweet spot
Price range
$4.88–$314.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #5,704 within Statues, Bobbleheads & Busts. It carries 506 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
75%
Out of stock, average day
5.4%
Average rank
#5,704in Statues, Bobbleheads & Busts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
506per listing
Listings tracked
130

04 · Newcomers

21 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
21Amazon's first-year sales bar
Average brand age
32 months

Products

Top Jujutsu Kaisen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.

$0$12K$24K$36K$48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

360

Est. top-5 brand share

56%

Top 20: 88%

Est. top-5 click share

16%

Top 20: 45%

Open market

38%

  • Funko22%
  • Bioworld12%
  • FUJUTANG8%
  • Get Trend8%
  • SEGA7%
  • QAHEART6%

Demand

Jujutsu Kaisen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Jujutsu Kaisen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jjk1.6M/yr
  • jujutsu kaisen2.2M/yr
  • jjk figure511K/yr
  • jujutsu kaisen figure470K/yr
  • jjk funko pop289K/yr
  • jjk merch225K/yr
  • jujutsu kaisen funko pop215K/yr
  • jjk figures125K/yr
  • jujutsu kaisen merch250K/yr
  • jujutsu kaisen figures46K/yr

Reviews and returns

What reviews say buyers love and hate about Jujutsu Kaisen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Tiny”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jujutsu Kaisen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data