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Judy Hopps

soft demand (-55.9% this quarter) — Judy Hopps doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 10Growth 0Conversion 22Competition 47Returns 55Price range 82Avg price 92Brand share 38Review moat 85Quality gap 20
This niche Category average · 3,143 niches

Is Judy Hopps profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Judy Hopps is a $41K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 35/100.

Judy Hopps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.9% over the last 90 days and 1.8% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr4K
Search volume / yr-55.9%105K
Conversion rate1.8%
Avg price$21.93

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 98
Top-5 product click share57%
Open market18%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)22· 11 succeeded
Avg rating4.7★
Avg reviews293

Top Judy Hopps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

98

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

14%

  • Funko46%
  • DAZCOS17%
  • SIDNOR10%
  • Jazwares6%
  • Disney3%
  • Squishmallows3%
  • Open — no brand owns it (9 brands, 14%)

Judy Hopps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR1.8%Products27Brands15Top 5 Brands82%OOS Rate0.0%Rating4.7★Reviews293Avg BSR#4,550
9K7KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Judy Hopps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nick wilde47K/yr
  • zootopia funko pop20K/yr
  • funko pop zootopia8K/yr
  • zootopia 2 funko pop12K/yr
  • nick wild4K/yr
  • funko pop zootopia 25K/yr
  • zootopia funko6K/yr
  • judy hopps funko pop3K/yr

What reviews say buyers love and hate about Judy Hopps

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Gifting Purpose16%

gift

Size-Overall14%

Good size

Quality-Overall14%

Excellent quality

Soft Feel9%

The fur is soft

Advertised Vs Actual Product8%

As expected

What buyers complain about

86% of reviews
Size-Overall23%

Bigger than expected

Functionality-Overall18%

Doesnt work

Durability9%

falls over

Touch/Button Controls9%

The button is really hard to push for it to talk

Thickness9%

Thin as paper

Judy Hopps return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Color
7%
3Advertised Vs Actual Product
6%
4Value For Money
5%
5Chest Fit
5%

Common Judy Hopps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Judy Hopps 35/100 on Amazon United States — Skip it. The niche generates $41K/yr across 27 tracked products. 11 of 22 products launched in the last 360 days are still selling. Search demand moved -55.9% over the last 90 days.
Judy Hopps buyers on Amazon United States complain most about Size-Overall, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 2.8%.