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Joking Hazard

brand-locked demand (top 5 brands take 100% of clicks) — Joking Hazard doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46

Market size 12Growth 19Conversion 58Competition 4Returns 95Price range 63Avg price 56Brand share 0Review moat 19Quality gap 25
This niche Category average · 3,143 niches

Is Joking Hazard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Joking Hazard is a $48K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Joking Hazard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.2% over the last 90 days and 5.0% of searches end in a purchase.

$48K

revenue / yr

Units sold / yr5K
Search volume / yr-12.2%76K
Conversion rate5.0%
Avg price$12.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 6
Top-5 product click share96%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews14,533

Top Joking Hazard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

$0$10K$19K$29K$39K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Joking Hazard100%
  • Open — no brand owns it (0%)

Joking Hazard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR5.0%Products6Brands1Top 5 Brands100%OOS Rate5.1%Rating4.6★Reviews14,533Avg BSR#2,437
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Joking Hazard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • joking hazard35K/yr
  • joking hazard card game24K/yr
  • cyanide and happiness6K/yr
  • joking hazard expansion pack4K/yr
  • cyanide and happiness card game4K/yr
  • joking hazard game3K/yr

What reviews say buyers love and hate about Joking Hazard

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product50%

As described

Fun/Entertainment Experience33%

Fun Card Game

Collectibles17%

Funny cards

Joking Hazard return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
41%
2Size-Overall
13%
3Value For Money
9%
4Defective Material/Parts
9%
5Accuracy-Overall
9%

Common Joking Hazard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Joking Hazard 30/100 on Amazon United States — Skip it. The niche generates $48K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.
Search demand for Joking Hazard on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.