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Jojo Siwa

Fail

Shoppers spend an estimated $27K a year here, so Jojo Siwa is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$27K/yr134K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
25%top-5 click share · 34 brands · 89 sellers

Flapen Score

Jojo Siwa against its category

The dotted line is the Toys & Games average. Past it, Jojo Siwa is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojo Siwa market on Amazon at a glance

Shoppers on Amazon United States searched for Jojo Siwa 134K times last year and spent an estimated $27K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.0%
Market size, estimated
$27Ka year
Peak month
December4.4× the quietest month
Top search term
jojo siwa76K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $3.48 to $134.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.34 that is $0 to $2K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$3.48–$134.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #10,588 within Dolls. It carries 1,265 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
99%
Out of stock, average day
9.7%
Average rank
#10,588in Dolls
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,265per listing
Listings tracked
70

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Jojo Siwa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$535$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

89

Est. top-5 brand share

56%

Top 20: 91%

Est. top-5 click share

25%

Top 20: 61%

Open market

40%

  • JoJo Siwa25%
  • Nickelodeon16%
  • Just Play5%
  • Toandon5%
  • Komar Kids5%
  • Jadalife4%

Demand

Jojo Siwa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Jojo Siwa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jojo siwa76K/yr
  • jojo siwa doll13K/yr
  • jojo siwa clothes11K/yr
  • jojo siwa toys11K/yr
  • jojo siwa shoes8K/yr
  • jo jo siwa4K/yr
  • jojo siwa dress3K/yr
  • jojo siwa merch2K/yr
  • jojo siwa stuff3K/yr
  • jojo siwa merchandise950/yr

Reviews and returns

What reviews say buyers love and hate about Jojo Siwa

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
4.3%of orders come back
“Don't last”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jojo Siwa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data