jojo siwa
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$3.48–$134.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,264.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 134K searches
According to Flapen's Amazon United States niche tracking, jojo siwa is a $27K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
jojo siwa market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$48K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #10,588
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 64%
- Out of stock
- 9.7%
- Avg brand age
- 40 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
89
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
25%
Top 20: 61%
Open market
40%
- JoJo Siwa25%
- Nickelodeon16%
- Just Play5%
- Toandon5%
- Komar Kids5%
- Jadalife4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.4×
Top jojo siwa search terms
- jojo siwa76K/yr
- jojo siwa doll13K/yr
- jojo siwa clothes11K/yr
- jojo siwa toys11K/yr
- jojo siwa shoes8K/yr
- jo jo siwa4K/yr
- jojo siwa dress3K/yr
- jojo siwa merch2K/yr
- jojo siwa stuff3K/yr
- jojo siwa merchandise950/yr
Top jojo siwa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JoJo Siwa 10 Inch Singing Doll Sings Hit Song Titled Non-Stop Pink Jacket with Rainbow Fringe Kids Toys for Ages 6Up by Just Play
JoJo Siwa$16.204.7★4,170 rev
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink
Nickelodeon$7.394.7★1,114 rev
7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler
Jadalife$6.894.7★339 rev
Nickelodeon Jojo Siwa Girls Jojo and BowBow Shine 2 Piece Pajama Pant Set (4) Pink
Komar Kids$10.803.6★12 rev
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink
Nickelodeon$7.944.7★1,114 rev
Newest
by launch date
3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid
LUOUSE$21.673,905 rev
WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y
WELAKEN$24.7215 rev
Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old
Onedema$32.06202 rev
Gnainach Girls Athletic Skorts for Girls Skirts Size 8-9Y Purple
Gnainach$23.07433 rev
7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler
Jadalife$6.89339 rev
Trending
90-day click momentum3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid
LUOUSE$21.674.5★
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink
Nickelodeon$7.394.7★
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink
Nickelodeon$7.944.7★
WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y
WELAKEN$24.724.9★
Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old
Onedema$32.064.6★
What buyers say about jojo siwa
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality of clips”
“Good fit”
“worth the money”
“Great gift”
“Soft and fluffy”
“Perfect touch to any great hairstyle for any little girl”
“Did my kids enjoy it”
“Mom and daughter ❤️ Cute and the shorts are long enough”
“They are good quality and durable”
“Exactly as described”
What buyers complain about
“Don't last”
“A little big”
“Cheap”
“Low quality product”
“Junk- sparkle gone after one week”
“False Advertising”
“Extremely faded after a couple wears”
“poorly Built”
“Turned it off and back on, and none of the buttons worked at all”
“Turned it off and back on, and none of the buttons worked at all”
Top return reasons
Common questions
- Is jojo siwa profitable to sell on Amazon United States?
- The niche generates $27K/yr across 70 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the jojo siwa niche?
- 34 brands and 89 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in jojo siwa?
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 4.3%.
- When does demand for jojo siwa peak?
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the jojo siwa niche?
- Listings span $3.48–$134.73; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.