Jojo Siwa
FailShoppers spend an estimated $27K a year here, so Jojo Siwa is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $27K/yr134K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 25%top-5 click share · 34 brands · 89 sellers
Flapen Score
Jojo Siwa against its category
The dotted line is the Toys & Games average. Past it, Jojo Siwa is stronger. Inside it, weaker.
Market
The Jojo Siwa market on Amazon at a glance
Shoppers on Amazon United States searched for Jojo Siwa 134K times last year and spent an estimated $27K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $27Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- jojo siwa76K searches a year
02 · Price
A sale here is worth $19.34.
Listings sell for $19.34 on average, from $3.48 to $134.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.34 that is $0 to $2K a year per listing.
- Average price
- $19.34inside the $15 to $100 sweet spot
- Price range
- $3.48–$134.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #10,588 within Dolls. It carries 1,265 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 99%
- Out of stock, average day
- 9.7%
- Average rank
- #10,588in Dolls
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,265per listing
- Listings tracked
- 70
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Jojo Siwa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
89
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
25%
Top 20: 61%
Open market
40%
- Brand 125%
- Brand 216%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Jojo Siwa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Jojo Siwa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jojo siwa76K/yr
- jojo siwa doll13K/yr
- jojo siwa clothes11K/yr
- jojo siwa toys11K/yr
- jojo siwa shoes8K/yr
- jo jo siwa4K/yr
- jojo siwa dress3K/yr
- jojo siwa merch2K/yr
- jojo siwa stuff3K/yr
- jojo siwa merchandise950/yr
Reviews and returns
What reviews say buyers love and hate about Jojo Siwa
We read the reviews and the return reasons for every product selling here.
“Don't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jojo Siwa questions
Answered from the same tracked data.








