Jojo Siwa
a small market ($27K/yr) — Jojo Siwa doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Jojo Siwa profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Jojo Siwa is a $27K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 45/100.
Jojo Siwa: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.9% over the last 90 days and 1.0% of searches end in a purchase.
$27K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 70 products
Top Jojo Siwa products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JoJo Siwa 10 Inch Singing Doll Sings Hit Song Titled Non-Stop Pink Jacket with Rainbow Fringe Kids Toys for Ages 6Up by Just Play
- Price
- $16.20
- Rating
- 4.7/5
- Reviews
- 4,170
- Age
- 5y ago
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink
- Price
- $7.39
- Rating
- 4.7/5
- Reviews
- 1,114
- Age
- 6y ago
7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler
- Price
- $6.89
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Nickelodeon Jojo Siwa Girls Jojo and BowBow Shine 2 Piece Pajama Pant Set (4) Pink
- Price
- $10.80
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 5y ago
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink
- Price
- $7.94
- Rating
- 4.7/5
- Reviews
- 1,114
- Age
- 6y ago
Trending
90-day click momentum
3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid
- Price
- $21.67
- Rating
- 4.5/5
- Reviews
- 3,905
- Age
- 11mo ago
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink
- Price
- $7.39
- Rating
- 4.7/5
- Reviews
- 1,114
- Age
- 6y ago
Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink
- Price
- $7.94
- Rating
- 4.7/5
- Reviews
- 1,114
- Age
- 6y ago
WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y
- Price
- $24.72
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 1y ago
Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old
- Price
- $32.06
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
Newest
by launch date3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid
- Price
- $21.67
- Rating
- 4.5/5
- Reviews
- 3,905
- Age
- 11mo ago
WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y
- Price
- $24.72
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 1y ago
Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old
- Price
- $32.06
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
Gnainach Girls Athletic Skorts for Girls Skirts Size 8-9Y Purple
- Price
- $23.07
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 2y ago
7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler
- Price
- $6.89
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
34 rising
Sellers
89
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
25%
Top 20: 61%
Open market
40%
- JoJo Siwa25%
- Nickelodeon16%
- Just Play5%
- Toandon5%
- Komar Kids5%
- Jadalife4%
Jojo Siwa demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.4×
Top Jojo Siwa search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jojo siwa76K/yr
- jojo siwa doll13K/yr
- jojo siwa clothes11K/yr
- jojo siwa toys11K/yr
- jojo siwa shoes8K/yr
- jo jo siwa4K/yr
- jojo siwa dress3K/yr
- jojo siwa merch2K/yr
- jojo siwa stuff3K/yr
- jojo siwa merchandise950/yr
What reviews say buyers love and hate about Jojo Siwa
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Nice quality of clips”
“Good fit”
“worth the money”
“Great gift”
“Soft and fluffy”
What buyers complain about
81% of reviews“Don't last”
“A little big”
“Cheap”
“Low quality product”
“Junk- sparkle gone after one week”
Jojo Siwa return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jojo Siwa questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
