Is john wick merchandise profitable to sell on Amazon United States?

The niche generates $22K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (35/100).

How competitive is the john wick merchandise niche?

10 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in john wick merchandise?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 1.6%.

When does demand for john wick merchandise peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the john wick merchandise niche?

Listings span $8.71–$95.52; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.

john wick merchandise

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$26.15

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$95.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good844.4

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 91K searches

According to Flapen's Amazon United States niche tracking, john wick merchandise is a $22K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

john wick merchandise market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 0.9%
Avg BSR: #7,826
Page quality: 0%
Prime: 90%
Sponsored: 45%
Out of stock: 6.2%
Avg brand age: 42 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

114

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Funko59%
HOFSM.COM Hall of Fame Sports Memorabilia18%
POP8%
Generic4%
Greenlight3%
John Wick2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top john wick merchandise search terms

john wick funko pop31K/yr -27.1%1.5% conv.
john wick merchandise19K/yr -26.7%0.7% conv.
john wick merch10K/yr -21.3%0.4% conv.
funko pop john wick9K/yr -37.0%1.7% conv.
john wick funko6K/yr -24.3%2.0% conv.
john wick collectibles8K/yr -35.7%0.2% conv.
john wick accessories5K/yr -28.2%0.5% conv.
funko john wick3K/yr +0.5%0.7% conv.

All search terms

Top john wick merchandise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Movies: John Wick 4 - John Wick - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display

Funko$13.114.8★481 rev

Funko Pop! Movies: John Wick - John in Black Suit with Dog Buddy

Funko$66.504.8★10,499 rev

John Wick #1763 Funko POP! Movies Figurine Bundle with HOFSM Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$24.965.0★3 rev

Keanu Reeves John Wick #1763 Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$29.914.6★10 rev

Funko POP! Movies: John Wick - John Wick (Styles May Vary)

Funko$28.184.8★2,552 rev

Newest

by launch date

John Wick #1763 Funko POP! Movies Figurine Bundle with HOFSM Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$24.963 rev

5mo ago

John Wick Continental Coin Replica 40mm Golden Plated Metal Movie Prop Style Souvenir Heavyweight Collectible Coin for Fans Cosplay & Display (A)

KRCLYIR$10.1461 rev

6mo ago

Keanu Reeves John Wick #1763 Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$29.9110 rev

6mo ago

Big Size John Wick Coin Continental Hotel Currency (Continental 3-Pack)

Generic$25.8219 rev

10mo ago

John Wick Purple Smoke Photo Collage Action Movie Tote Bag

John Wick$22.981 rev

1y ago

What buyers say about john wick merchandise

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Collectibles16%

“This was so cool to add to my collection”

Weight Heavy12%

“Decent weight”

Value For Money11%

“Reasonably priced”

Advertised Vs Actual Product7%

“Accurate description and great for a great”

Design-Overall6%

“The design detail itself is decent”

Gifting Purpose6%

“Great GIFT”

Brightness/Shine/Glow4%

“The shine is clean and scratch free”

Scratch Resistance4%

“not getting scratched up”

Shape/Style3%

“the figure itself looks awesome”

What buyers complain about

Advertised Vs Actual Product19%

“Typical case of product not matching the pictures”

Value For Money13%

“I only payed $13.99 for this pictue so in reality the frame once cost more than what I paid for the picture”

Quality-Overall10%

“the card is not the best”

Weight Heavy8%

“It is quite heavy since it is all metal”

Color6%

“In my case there is a blue coloring in the engine”

Sharpness4%

“Coin lacks sharp detailing”

Hard Feel4%

“Edges are rough”

Weight Light4%

“In hand, it feels lighter and less substantial than expected”

Ease Of Cleaning2%

“smudge which are very difficult to clean which detracts from the overall appearance of the coin”

Top return reasons

Advertised Vs Actual Product33%

Size-Overall17%

Value For Money13%

Adhesion/Stickiness13%

Drop/Impact Protection7%

Color7%

Defective Material/Parts4%

Brightness/Shine/Glow2%

Quality-Overall2%

Accuracy-Overall2%

Common questions

Is john wick merchandise profitable to sell on Amazon United States?: The niche generates $22K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (35/100).
How competitive is the john wick merchandise niche?: 10 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in john wick merchandise?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 1.6%.
When does demand for john wick merchandise peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the john wick merchandise niche?: Listings span $8.71–$95.52; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.