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John Wick Action Figures

weak search conversion (0.3%) — John Wick Action Figures doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 46

Market size 11Growth 23Conversion 4Competition 17Returns 83Price range 13Avg price 56Brand share 14Review moat 83Quality gap 20
This niche Category average · 3,143 niches

Is John Wick Action Figures profitable on Amazon?

According to Flapen's Amazon United States niche tracking, John Wick Action Figures is a $45K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 28/100.

John Wick Action Figures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 0.3% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr500
Search volume / yr-3.1%100K
Conversion rate0.3%
Avg price$156.51

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 131
Top-5 product click share79%
Open market6%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement17%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews333

Top John Wick Action Figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$9K$14K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

131

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Medicom56%
  • Hot Toys14%
  • Diamond Select Toys11%
  • Zach Top10%
  • Greenlight3%
  • Funko3%
  • Open — no brand owns it (2 brands, 3%)

John Wick Action Figures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR0.3%Products12Brands8Top 5 Brands94%OOS Rate8.5%Rating4.7★Reviews333Avg BSR#14,024
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top John Wick Action Figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • john wick action figure67K/yr
  • john wick figure18K/yr
  • john wick action figures5K/yr
  • john wick toy4K/yr
  • john wick toys3K/yr
  • john wick statue3K/yr

What reviews say buyers love and hate about John Wick Action Figures

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Advertised Vs Actual Product43%

The accessories are as advertised

Value For Money21%

Worth the eddies

Quality-Overall14%

Great model

Design-Overall7%

Great model

What buyers complain about

80% of reviews
Value For Money40%

Price is not the cheapest

Quality-Overall10%

Honestly though, the quality of this action figure is insane

Color10%

In my case there is a blue coloring in the engine

Size-Overall10%

maybe a little taller than some

Advertised Vs Actual Product10%

Typical case of product not matching the pictures

John Wick Action Figures return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
23%
2Size-Overall
19%
3Defective Material/Parts
15%
4Value For Money
15%
5Color
12%

Common John Wick Action Figures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores John Wick Action Figures 28/100 on Amazon United States — Skip it. The niche generates $45K/yr across 12 tracked products. Search demand moved -3.1% over the last 90 days.
Search demand for John Wick Action Figures on Amazon United States peaks in Dec, where the busiest month runs 2.0× the quietest.