john wick action figures
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great332.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$156.51avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$13.11–$654.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 100K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, john wick action figures is a $45K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 28/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
john wick action figures market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $39K–$78K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #14,024
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 17%
- Out of stock
- 8.5%
- Avg brand age
- 46 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
131
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Medicom56%
- Hot Toys14%
- Diamond Select Toys11%
- Zach Top10%
- Greenlight3%
- Funko3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top john wick action figures search terms
- john wick action figure67K/yr
- john wick figure18K/yr
- john wick action figures5K/yr
- john wick toy4K/yr
- john wick toys3K/yr
- john wick statue3K/yr
Top john wick action figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure
Medicom$113.594.3★31 rev
John Wick Chapter 4: John Wick MAFEX Action Figure
Medicom$107.344.6★55 rev
Medicom John Wick Chapter 2 Mafex Action Figure
Zach Top$196.654.5★171 rev
Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure
Hot Toys$654.675.0★1 rev
John Wick Deluxe Action Figure Box Set Multicolor
Diamond Select Toys$79.354.6★209 rev
Newest
by launch date
POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$26.2113 rev
Funko POP! Movies: John Wick 4 - John Wick - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$13.11481 rev
John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure
Medicom$113.5931 rev
John Wick: Chapter 4 Caine MAFEX Action Figure
Medicom$98.7116 rev
Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure
Hot Toys$654.671 rev
Trending
90-day click momentumJohn Wick Deluxe Action Figure Box Set Multicolor
Diamond Select Toys$79.354.6★
Medicom John Wick Chapter 2 Mafex Action Figure
Zach Top$196.654.5★
Hot Toys John Wick: Chapter 2 MMS504 Marvel 1/6th Scale Movie Masterpiece Collectible Figure
Hot Toys$450.924.5★
POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$26.214.9★
John Wick: Chapter 4 Caine MAFEX Action Figure
Medicom$98.714.8★
What buyers say about john wick action figures
What buyers praise and complain about, mined from review topics.What buyers love
“The accessories are as advertised”
“Worth the eddies”
“Great model”
“Great model”
What buyers complain about
“Price is not the cheapest”
“Honestly though, the quality of this action figure is insane”
“In my case there is a blue coloring in the engine”
“maybe a little taller than some”
“Typical case of product not matching the pictures”
Top return reasons
Common questions
- Is john wick action figures profitable to sell on Amazon United States?
- The niche generates $45K/yr across 12 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (28/100).
- How competitive is the john wick action figures niche?
- 8 brands and 131 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in john wick action figures?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 1.6%.
- When does demand for john wick action figures peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the john wick action figures niche?
- Listings span $13.11–$654.67; the average listing price is $156.51 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.