John Wick Action Figures
FailBuyers convert on only 0.3% of searches, so John Wick Action Figures is a Fail.
- Flapen Score
- 28 / 100Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 4628
- Market size
- $45K/yr100K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 131 sellers
Flapen Score
John Wick Action Figures against its category
The dotted line is the Toys & Games average. Past it, John Wick Action Figures is stronger. Inside it, weaker.
Market
The John Wick Action Figures market on Amazon at a glance
Shoppers on Amazon United States searched for John Wick Action Figures 100K times last year and spent an estimated $45K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $45Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- john wick action figure67K searches a year
02 · Price
A sale here is worth $156.51.
Listings sell for $156.51 on average, from $13.11 to $654.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $156.51 that is $0 to $16K a year per listing.
- Average price
- $156.51above the $15 to $100 sweet spot
- Price range
- $13.11–$654.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #14,024 within Statues, Bobbleheads & Busts. It carries 333 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 58%
- Out of stock, average day
- 8.5%
- Average rank
- #14,024in Statues, Bobbleheads & Busts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 333per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top John Wick Action Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure
- Price
- $113.59
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago

John Wick Chapter 4: John Wick MAFEX Action Figure
- Price
- $107.34
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 3y ago

Medicom John Wick Chapter 2 Mafex Action Figure
- Price
- $196.65
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 7y ago

Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure
- Price
- $654.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

John Wick Deluxe Action Figure Box Set Multicolor
- Price
- $79.35
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 6y ago
Trending
estimated 90-day click momentum
John Wick Deluxe Action Figure Box Set Multicolor
- Price
- $79.35
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 6y ago

Medicom John Wick Chapter 2 Mafex Action Figure
- Price
- $196.65
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 7y ago

Hot Toys John Wick: Chapter 2 MMS504 Marvel 1/6th Scale Movie Masterpiece Collectible Figure
- Price
- $450.92
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 7y ago

POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
- Price
- $26.21
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

John Wick: Chapter 4 Caine MAFEX Action Figure
- Price
- $98.71
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
- Price
- $26.21
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Funko POP! Movies: John Wick 4 - John Wick - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- $13.11
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago

John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure
- Price
- $113.59
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago

John Wick: Chapter 4 Caine MAFEX Action Figure
- Price
- $98.71
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago

Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure
- Price
- $654.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
131
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
3%
- Medicom56%
- Hot Toys14%
- Diamond Select Toys11%
- Zach Top10%
- Greenlight3%
- Funko3%
- Open — no brand owns it (2 brands, 3%)
Demand
John Wick Action Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top John Wick Action Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- john wick action figure67K/yr
- john wick figure18K/yr
- john wick action figures5K/yr
- john wick toy4K/yr
- john wick toys3K/yr
- john wick statue3K/yr
Reviews and returns
What reviews say buyers love and hate about John Wick Action Figures
We read the reviews and the return reasons for every product selling here.
“Price is not the cheapest”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Wick Action Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








