Skip to content

John Wick Action Figures

Fail

Buyers convert on only 0.3% of searches, so John Wick Action Figures is a Fail.

Flapen Score
28
28 / 100
Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 46
Market size
$45K/yr100K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
79%top-5 click share · 8 brands · 131 sellers

Flapen Score

John Wick Action Figures against its category

The dotted line is the Toys & Games average. Past it, John Wick Action Figures is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Wick Action Figures market on Amazon at a glance

Shoppers on Amazon United States searched for John Wick Action Figures 100K times last year and spent an estimated $45K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.3%
Market size, estimated
$45Ka year
Peak month
December2.0× the quietest month
Top search term
john wick action figure67K searches a year

02 · Price

A sale here is worth $156.51.

Listings sell for $156.51 on average, from $13.11 to $654.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $156.51 that is $0 to $16K a year per listing.

Average price
$156.51above the $15 to $100 sweet spot
Price range
$13.11–$654.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #14,024 within Statues, Bobbleheads & Busts. It carries 333 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
58%
Out of stock, average day
8.5%
Average rank
#14,024in Statues, Bobbleheads & Busts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top John Wick Action Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

131

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

John Wick Action Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top John Wick Action Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john wick action figure67K/yr
  • john wick figure18K/yr
  • john wick action figures5K/yr
  • john wick toy4K/yr
  • john wick toys3K/yr
  • john wick statue3K/yr

Reviews and returns

What reviews say buyers love and hate about John Wick Action Figures

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Value For Money”
1.6%of orders come back
“Price is not the cheapest”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common John Wick Action Figures questions

Answered from the same tracked data.