Joe Cool
FailDemand is soft, at -25.7% this quarter, so Joe Cool is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $56K/yr263K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 40%top-5 click share · 13 brands · 155 sellers
Flapen Score
Joe Cool against its category
The dotted line is the Toys & Games average. Past it, Joe Cool is stronger. Inside it, weaker.
Market
The Joe Cool market on Amazon at a glance
Shoppers on Amazon United States searched for Joe Cool 263K times last year and spent an estimated $56K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $56Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- snoopy funko pop84K searches a year
02 · Price
A sale here is worth $22.69.
Listings sell for $22.69 on average, from $8.93 to $56.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.69 that is $2K to $6K a year per listing.
- Average price
- $22.69inside the $15 to $100 sweet spot
- Price range
- $8.93–$56.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #5,795 within Statues, Bobbleheads & Busts. It carries 223 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 84%
- Out of stock, average day
- 5.5%
- Average rank
- #5,795in Statues, Bobbleheads & Busts
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 223per listing
- Listings tracked
- 37
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Joe Cool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snoopy & Woodstock Exclusive Funko Pop! (Flocked)
- Price
- $25.04
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 8mo ago

Funko Snoopy Exclusive - Snoopy & Woodstock (Flocked)
- Price
- $20.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Epic Collectibles Pop Peanuts - Snoopy in Red Puffer Jacket Vinyl Figure
- Price
- $20.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Funko POP! Plus: Classic Peanuts - Lucy Van Pelt
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 9mo ago

BRIEF INSANITY Peanuts Character Pajama Pants for Men & Women Ultra Soft Snoopy Pajamas with Side Pockets & Elastic Waist Lucy Van Pelt Print Lounge Pants Grouchy Since Forever XX-Large
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 2y ago
Trending
estimated 90-day click momentum
Funko Snoopy Exclusive - Snoopy & Woodstock (Flocked)
- Price
- $20.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Epic Collectibles Pop Peanuts - Snoopy in Red Puffer Jacket Vinyl Figure
- Price
- $20.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

BRIEF INSANITY Peanuts Character Pajama Pants for Men & Women Ultra Soft Snoopy Pajamas with Side Pockets & Elastic Waist Lucy Van Pelt Print Lounge Pants Grouchy Since Forever XX-Large
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 2y ago

Peanut Snoopy Hat for Women and Men | Black | Adjustable One Size fits All Peanut Hats | Embroidered Cotton Snoopy Logo
- Price
- $23.63
- Rating
- 4.8/5
- Reviews
- 1,402
- Age
- 6y ago

Cool Socks - Lucy Peanuts Charlie Brown Cartoon Crew Socks Size Medium
- Price
- $14.97
- Rating
- 4.8/5
- Reviews
- 339
- Age
- 2y ago
Newest
by launch date
Funko Snoopy Exclusive - Snoopy & Woodstock (Flocked)
- Price
- $20.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Epic Collectibles Pop Peanuts - Snoopy in Red Puffer Jacket Vinyl Figure
- Price
- $20.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Snoopy & Woodstock Exclusive Funko Pop! (Flocked)
- Price
- $25.04
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 8mo ago

Funko POP! Plus: Classic Peanuts - Lucy Van Pelt
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 9mo ago

Funko POP! TV: Classic Peanuts - Pigpen - Figurine
- Price
- $16.84
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
155
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 85%
Open market
8%
- Funko66%
- Epic Collectibles8%
- BRIEF INSANITY8%
- Super75%
- Peanuts3%
- Odd Sox3%
- Open — no brand owns it (7 brands, 8%)
Demand
Joe Cool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Search terms
Top Joe Cool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snoopy funko pop84K/yr
- funko pop snoopy30K/yr
- peanuts funko pop23K/yr
- lucy peanuts18K/yr
- snoopy funko24K/yr
- peanuts lucy12K/yr
- funko pop peanuts14K/yr
- funko snoopy11K/yr
- charlie brown funko pop10K/yr
- lucy van pelt7K/yr
Reviews and returns
What reviews say buyers love and hate about Joe Cool
We read the reviews and the return reasons for every product selling here.
“not worth the money-parts missing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joe Cool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








