Joe Cool
FailDemand is soft, at -25.7% this quarter, so Joe Cool is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $56K/yr263K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 40%top-5 click share · 13 brands · 155 sellers
Flapen Score
Joe Cool against its category
The dotted line is the Toys & Games average. Past it, Joe Cool is stronger. Inside it, weaker.
Market
The Joe Cool market on Amazon at a glance
Shoppers on Amazon United States searched for Joe Cool 263K times last year and spent an estimated $56K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $56Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- snoopy funko pop84K searches a year
02 · Price
A sale here is worth $22.69.
Listings sell for $22.69 on average, from $8.93 to $56.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.69 that is $2K to $6K a year per listing.
- Average price
- $22.69inside the $15 to $100 sweet spot
- Price range
- $8.93–$56.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #5,795 within Statues, Bobbleheads & Busts. It carries 223 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 84%
- Out of stock, average day
- 5.5%
- Average rank
- #5,795in Statues, Bobbleheads & Busts
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 223per listing
- Listings tracked
- 37
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Joe Cool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
155
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
8%
- Brand 166%
- Brand 28%
- Brand 38%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (7 brands, 8%)
Demand
Joe Cool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Search terms
Top Joe Cool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snoopy funko pop84K/yr
- funko pop snoopy30K/yr
- peanuts funko pop23K/yr
- lucy peanuts18K/yr
- snoopy funko24K/yr
- peanuts lucy12K/yr
- funko pop peanuts14K/yr
- funko snoopy11K/yr
- charlie brown funko pop10K/yr
- lucy van pelt7K/yr
Reviews and returns
What reviews say buyers love and hate about Joe Cool
We read the reviews and the return reasons for every product selling here.
“not worth the money-parts missing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joe Cool questions
Answered from the same tracked data.








