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Jisoo

a small market ($22K/yr) — Jisoo doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 5Growth 8Conversion 11Competition 74Returns 94Price range 73Avg price 95Brand share 13Review moat 94Quality gap 19
This niche Category average · 3,143 niches

Is Jisoo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jisoo is a $22K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 40/100.

Jisoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.7% over the last 90 days and 0.9% of searches end in a purchase.

$22K

revenue / yr

Units sold / yr750
Search volume / yr-33.7%82K
Conversion rate0.9%
Avg price$30.08

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 88
Top-5 product click share41%
Open market5%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement41%
New entrants (1y)5· 1 succeeded
Avg rating4.7★
Avg reviews117

Top Jisoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$873$2K$3K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

88

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

3%

  • Funko40%
  • Generic27%
  • POP20%
  • JiSoo4%
  • Loungefly3%
  • cokodive2%
  • Open — no brand owns it (3 brands, 3%)

Jisoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR0.9%Products34Brands9Top 5 Brands95%OOS Rate19.8%Rating4.7★Reviews117Avg BSR#2,816
5K3KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.5×

Top Jisoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jisoo29K/yr
  • blackpink funko pop18K/yr
  • jisoo album15K/yr
  • funko pop blackpink7K/yr
  • blackpink funko4K/yr
  • blackpink jisoo2K/yr
  • black pink funko pop3K/yr
  • funko blackpink2K/yr
  • jisoo me985/yr
  • jisoo blackpink971/yr

What reviews say buyers love and hate about Jisoo

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Advertised Vs Actual Product17%

As advertised

Gifting Purpose14%

I loved gifting this to my Mean Girls friend as it was cheap

Shape/Style14%

These sunglasses 🕶️ are very stylish

Quality-Overall9%

Good quality

Collectibles9%

Perfect addition to my BTS collection

What buyers complain about

80% of reviews
Brightness/Shine/Glow30%

DOES NOT GLOW

Size-Overall20%

Stickers are small

Display-Overall10%

I cant display in the box like I wanted to

Advertised Vs Actual Product10%

Not as described

Durability10%

They break after a few times after closing

Jisoo return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Shape/Style
11%
3Quality-Overall
8%
4Advertised Vs Actual Product
6%
5Value For Money
5%

Common Jisoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jisoo 40/100 on Amazon United States — Skip it. The niche generates $22K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -33.7% over the last 90 days.
Search demand for Jisoo on Amazon United States peaks in Feb–Dec, where the busiest month runs 2.5× the quietest.