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Jiraiya

a small market ($47K/yr) — Jiraiya doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 12Growth 23Conversion 21Competition 41Returns 95Price range 59Avg price 95Brand share 44Review moat 41Quality gap 14
This niche Category average · 3,143 niches

Is Jiraiya profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jiraiya is a $47K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Jiraiya: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 1.7% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr1K
Search volume / yr-3.3%76K
Conversion rate1.7%
Avg price$36.66

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 114
Top-5 product click share60%
Open market21%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement39%
New entrants (1y)8· 5 succeeded
Avg rating4.8★
Avg reviews2,373

Top Jiraiya products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 flat

Sellers

114

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

  • Funko31%
  • Bioworld15%
  • POP15%
  • Ichibansho Figure13%
  • ABYSTYLE6%
  • ANIME HEROES5%
  • Open — no brand owns it (6 brands, 17%)

Jiraiya demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR1.7%Products23Brands12Top 5 Brands79%OOS Rate9.4%Rating4.8★Reviews2,373Avg BSR#19,771
4K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Top Jiraiya search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jiraiya27K/yr
  • jiraiya figure21K/yr
  • jiraiya funko pop19K/yr
  • naruto jiraiya4K/yr
  • funko pop jiraiya3K/yr
  • jiraiya on toad funko pop1K/yr
  • naruto on gamakichi funko pop1K/yr

What reviews say buyers love and hate about Jiraiya

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall25%

a good size

Quality-Overall23%

Great quality

Degree Of Motion13%

Good movement for a action figure

Gifting Purpose13%

Present

Comfort-Overall13%

Fit and comfy

What buyers complain about

100% of reviews
Size-Overall100%

These figures are so tiny you can barely see what they are

Jiraiya return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
17%
3Value For Money
13%
4Paint Quality
7%
5Gifting Purpose
7%

Common Jiraiya questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jiraiya 39/100 on Amazon United States — Skip it. The niche generates $47K/yr across 23 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved -3.3% over the last 90 days.
Search demand for Jiraiya on Amazon United States peaks in Dec, where the busiest month runs 2.9× the quietest.