Is jiraiya profitable to sell on Amazon United States?

The niche generates $47K/yr across 23 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).

How competitive is the jiraiya niche?

12 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in jiraiya?

Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.

When does demand for jiraiya peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the jiraiya niche?

Listings span $9.99–$154.65; the average listing price is $36.66 (sweet spot $15–$100). The average incumbent carries 2,373 reviews — the moat a new listing must climb.

jiraiya

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.66

avg listing price — sweet spot $15–$100

Price range

Good$9.99–$154.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,372.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, jiraiya is a $47K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

jiraiya market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 1.7%
Avg BSR: #19,771
Page quality: 0%
Prime: 78%
Sponsored: 39%
Out of stock: 9.4%
Avg brand age: 38 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

114

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

Funko31%
Bioworld15%
POP15%
Ichibansho Figure13%
ABYSTYLE6%
ANIME HEROES5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top jiraiya search terms

jiraiya27K/yr +8.4%0.5% conv.
jiraiya figure21K/yr +6.3%0.6% conv.
jiraiya funko pop19K/yr -21.4%2.7% conv.
naruto jiraiya4K/yr -13.9%0.7% conv.
funko pop jiraiya3K/yr -1.1%2.3% conv.
jiraiya on toad funko pop1K/yr -15.3%2.1% conv.
naruto on gamakichi funko pop1K/yr -35.8%0.5% conv.

All search terms

Top jiraiya products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Rides: Shonen Jump Naruto Shippuden #73 - Jiraiya on Toad H.T. Exclusive

POP$38.714.7★1,363 rev

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue

Ichibansho Figure$65.884.8★40 rev

Naruto Character Crew Socks (5-Pack)

Bioworld$17.854.7★407 rev

Funko Pop Animation: Naruto Shippuden - Jiraiya - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$13.924.8★329 rev

Funko Pop! Animation Naruto Shippuden: Jiraiya Sage Mode (Toad) Sanin Special Edition Multicolor Exclusive Vinyl Figure #1381

Funko$15.614.8★11,448 rev

Newest

by launch date

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko

Epic Collectibles$17.320 rev

3mo ago

Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL

Bioworld$19.840 rev

3mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko

Epic Collectibles$25.192 rev

4mo ago

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue

Ichibansho Figure$65.8840 rev

8mo ago

Pop Animation Naruto Shippuden 3.75 Inch Action Figure - Jiraiya Sannin #2103

Funko$25.087 rev

9mo ago

What buyers say about jiraiya

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“a good size”

Quality-Overall23%

“Great quality”

Degree Of Motion13%

“Good movement for a action figure”

Gifting Purpose13%

“Present”

Comfort-Overall13%

“Fit and comfy”

Thickness6%

“Very thick”

Fun/Entertainment Experience4%

“Its fun, engaging, and built with great quality”

Color4%

“I love the bright colors”

What buyers complain about

Size-Overall100%

“These figures are so tiny you can barely see what they are”

Top return reasons

Size-Overall40%

Defective Material/Parts17%

Value For Money13%

Paint Quality7%

Gifting Purpose7%

Durability7%

Drop/Impact Protection7%

Product Condition7%

Adhesion/Stickiness3%

Common questions

Is jiraiya profitable to sell on Amazon United States?: The niche generates $47K/yr across 23 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).
How competitive is the jiraiya niche?: 12 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in jiraiya?: Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
When does demand for jiraiya peak?: Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the jiraiya niche?: Listings span $9.99–$154.65; the average listing price is $36.66 (sweet spot $15–$100). The average incumbent carries 2,373 reviews — the moat a new listing must climb.