Jiraiya
a small market ($47K/yr) — Jiraiya doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Jiraiya profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Jiraiya is a $47K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Jiraiya: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.3% over the last 90 days and 1.7% of searches end in a purchase.
$47K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 23 products
Top Jiraiya products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Rides: Shonen Jump Naruto Shippuden #73 - Jiraiya on Toad H.T. Exclusive
- Price
- $38.71
- Rating
- 4.7/5
- Reviews
- 1,363
- Age
- 6y ago

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue
- Price
- $65.88
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 8mo ago

Naruto Character Crew Socks (5-Pack)
- Price
- $17.85
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 5y ago

Funko Pop Animation: Naruto Shippuden - Jiraiya - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- $13.92
- Rating
- 4.8/5
- Reviews
- 329
- Age
- 1y ago

Funko Pop! Animation Naruto Shippuden: Jiraiya Sage Mode (Toad) Sanin Special Edition Multicolor Exclusive Vinyl Figure #1381
- Price
- $15.61
- Rating
- 4.8/5
- Reviews
- 11,448
- Age
- 3y ago
Trending
90-day click momentum
Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL
- Price
- $19.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $17.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Banpresto - Naruto Shippuden - Madara Uchiha (ver. B) Vibration Stars Figure
- Price
- $33.88
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 10mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $25.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Everything Legwear Naruto Shippuden Cosplay Socks - Naruto Sasuke Jiraiya (Naruto Jiraiya)
- Price
- $16.11
- Rating
- 4.8/5
- Reviews
- 751
- Age
- 7y ago
Newest
by launch date
Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $17.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL
- Price
- $19.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $25.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue
- Price
- $65.88
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 8mo ago

Pop Animation Naruto Shippuden 3.75 Inch Action Figure - Jiraiya Sannin #2103
- Price
- $25.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
114
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
17%
- Funko31%
- Bioworld15%
- POP15%
- Ichibansho Figure13%
- ABYSTYLE6%
- ANIME HEROES5%
- Open — no brand owns it (6 brands, 17%)
Jiraiya demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Jiraiya search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jiraiya27K/yr
- jiraiya figure21K/yr
- jiraiya funko pop19K/yr
- naruto jiraiya4K/yr
- funko pop jiraiya3K/yr
- jiraiya on toad funko pop1K/yr
- naruto on gamakichi funko pop1K/yr
What reviews say buyers love and hate about Jiraiya
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“a good size”
“Great quality”
“Good movement for a action figure”
“Present”
“Fit and comfy”
What buyers complain about
100% of reviews“These figures are so tiny you can barely see what they are”
Jiraiya return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jiraiya questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








