Jiraiya
FailShoppers spend an estimated $47K a year here, so Jiraiya is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $47K/yr76K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 114 sellers
Flapen Score
Jiraiya against its category
The dotted line is the Toys & Games average. Past it, Jiraiya is stronger. Inside it, weaker.
Market
The Jiraiya market on Amazon at a glance
Shoppers on Amazon United States searched for Jiraiya 76K times last year and spent an estimated $47K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $47Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- jiraiya27K searches a year
02 · Price
A sale here is worth $36.66.
Listings sell for $36.66 on average, from $9.99 to $154.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.66 that is $0 to $4K a year per listing.
- Average price
- $36.66inside the $15 to $100 sweet spot
- Price range
- $9.99–$154.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #19,771 within Statues, Bobbleheads & Busts. It carries 2,373 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 78%
- Out of stock, average day
- 9.4%
- Average rank
- #19,771in Statues, Bobbleheads & Busts
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 2,373per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Jiraiya products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! Rides: Shonen Jump Naruto Shippuden #73 - Jiraiya on Toad H.T. Exclusive
- Price
- $38.71
- Rating
- 4.7/5
- Reviews
- 1,363
- Age
- 6y ago

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue
- Price
- $65.88
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 8mo ago

Naruto Character Crew Socks (5-Pack)
- Price
- $17.85
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 5y ago

Funko Pop Animation: Naruto Shippuden - Jiraiya - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- $13.92
- Rating
- 4.8/5
- Reviews
- 329
- Age
- 1y ago

Funko Pop! Animation Naruto Shippuden: Jiraiya Sage Mode (Toad) Sanin Special Edition Multicolor Exclusive Vinyl Figure #1381
- Price
- $15.61
- Rating
- 4.8/5
- Reviews
- 11,448
- Age
- 3y ago
Trending
estimated 90-day click momentum
Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL
- Price
- $19.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $17.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Banpresto - Naruto Shippuden - Madara Uchiha (ver. B) Vibration Stars Figure
- Price
- $33.88
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 10mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $25.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Everything Legwear Naruto Shippuden Cosplay Socks - Naruto Sasuke Jiraiya (Naruto Jiraiya)
- Price
- $16.11
- Rating
- 4.8/5
- Reviews
- 751
- Age
- 7y ago
Newest
by launch date
Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $17.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL
- Price
- $19.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko
- Price
- $25.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue
- Price
- $65.88
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 8mo ago

Pop Animation Naruto Shippuden 3.75 Inch Action Figure - Jiraiya Sannin #2103
- Price
- $25.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
114
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
17%
- Funko31%
- Bioworld15%
- POP15%
- Ichibansho Figure13%
- ABYSTYLE6%
- ANIME HEROES5%
- Open — no brand owns it (6 brands, 17%)
Demand
Jiraiya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Jiraiya search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jiraiya27K/yr
- jiraiya figure21K/yr
- jiraiya funko pop19K/yr
- naruto jiraiya4K/yr
- funko pop jiraiya3K/yr
- jiraiya on toad funko pop1K/yr
- naruto on gamakichi funko pop1K/yr
Reviews and returns
What reviews say buyers love and hate about Jiraiya
We read the reviews and the return reasons for every product selling here.
“These figures are so tiny you can barely see what they are”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jiraiya questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








