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Jimin

Jimin shows a sweet-spot price point ($23.23 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 27Growth 72Conversion 20Competition 61Returns 94Price range 89Avg price 95Brand share 18Review moat 80Quality gap 16
This niche Category average · 3,143 niches

Is Jimin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jimin is a $114K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 52/100.

Jimin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.2% over the last 90 days and 1.6% of searches end in a purchase.

$114K

revenue / yr

Units sold / yr6K
Search volume / yr+55.2%300K
Conversion rate1.6%
Avg price$23.23

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers10 · 117
Top-5 product click share48%
Open market7%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement62%
New entrants (1y)3· 1 succeeded
Avg rating4.8★
Avg reviews397

Top Jimin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$11K$23K$34K$45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

117

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

6%

  • Funko48%
  • FUJUTANG36%
  • JJMax5%
  • JNIAP2%
  • KPOP HEAVEN2%
  • HIGDM2%
  • Open — no brand owns it (4 brands, 6%)

Jimin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR1.6%Products29Brands10Top 5 Brands93%OOS Rate8.3%Rating4.8★Reviews397Avg BSR#9,761
7K5KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Jimin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bts funko pop99K/yr
  • jimin59K/yr
  • jimin bts28K/yr
  • bts jimin25K/yr
  • bts funko22K/yr
  • funko pop bts27K/yr
  • jimin bts merch10K/yr
  • funko bts11K/yr
  • jimin merch7K/yr
  • bts pop funko5K/yr

What reviews say buyers love and hate about Jimin

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall18%

They are really well made

Collectibles14%

is good for my ccollection

Comfort-Overall11%

very comfortable

Gifting Purpose10%

Gift

Size-Overall8%

The fit was great

What buyers complain about

86% of reviews
Size-Overall37%

Runs very small

Material Quality14%

Very cheap material for how much I paid

Quality-Overall14%

Poor quality

Print Quality11%

Wording was visibly crooked on the T-shirt

Pockets/Compartments6%

Missing the whole front pocket

Jimin return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Value For Money
11%
3Material Quality
10%
4Quality-Overall
5%
5Advertised Vs Actual Product
5%

Common Jimin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jimin 52/100 on Amazon United States — Worth a look. The niche generates $114K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +55.2% over the last 90 days.
Jimin buyers on Amazon United States complain most about Size-Overall, Material Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.0%.