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Jewelry Making Kit for Girls 3-5

Fail

Shoppers spend an estimated $64K a year here, so Jewelry Making Kit for Girls 3-5 is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$64K/yr61K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
53%top-5 click share · 16 brands · 50 sellers

Flapen Score

Jewelry Making Kit for Girls 3-5 against its category

The dotted line is the Toys & Games average. Past it, Jewelry Making Kit for Girls 3-5 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewelry Making Kit for Girls 3-5 market on Amazon at a glance

Shoppers on Amazon United States searched for Jewelry Making Kit for Girls 3-5 61K times last year and spent an estimated $64K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
6.0%
Market size, estimated
$64Ka year
Peak month
November2.9× the quietest month
Top search term
toddler bead kit17K searches a year

02 · Price

A sale here is worth $17.49.

Listings sell for $17.49 on average, from $6.45 to $37.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.49 that is $2K to $4K a year per listing.

Average price
$17.49inside the $15 to $100 sweet spot
Price range
$6.45–$37.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #94 within Craft Kits. It carries 4,328 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#94in Craft Kits
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,328per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jewelry Making Kit for Girls 3-5 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

50

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

18%

  • Melissa & Doug51%
  • Tara Toys10%
  • FUNZBO7%
  • Dowsabel5%
  • Klever Kits5%
  • Story Magic3%

Demand

Jewelry Making Kit for Girls 3-5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Jewelry Making Kit for Girls 3-5 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler bead kit17K/yr
  • toddler jewelry making kit18K/yr
  • melissa and doug beads10K/yr
  • melissa and doug jewelry making kit4K/yr
  • jewelry making kit for girls 3-54K/yr
  • melissa and doug bead kit4K/yr
  • toddler necklace making kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Jewelry Making Kit for Girls 3-5

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Pieces too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Jewelry Making Kit for Girls 3-5 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data