jem and the holograms
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Incredible81.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Price range
Great$10.08–$106.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 218K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jem and the holograms is a $58K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
jem and the holograms market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #43,136
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 57%
- Out of stock
- 8.0%
- Avg brand age
- 39 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
102
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
1%
- The Loyal Subjects55%
- Bioworld20%
- Popfunk10%
- Loungefly5%
- Hasbro5%
- Funko5%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 49 weeks — +5.1% search growth over the last 90 days.Top jem and the holograms search terms
- jem and the holograms119K/yr
- jem48K/yr
- jem and the holograms doll40K/yr
- jem doll11K/yr
Top jem and the holograms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioworld Jem and the Holograms Mens Black Sleep Pants-XL
Bioworld$21.093.9★4 rev
JEM and THE Holograms Aja 12-inch Fashion Doll
The Loyal Subjects$43.964.7★119 rev
JEM and THE Holograms Kimber 12-inch Fashion Doll
The Loyal Subjects$44.754.7★119 rev
JEM and THE Holograms Shana 12 Fashion Doll
The Loyal Subjects$43.704.7★119 rev
JEM and THE Holograms 12-inch Fashion Doll Glitter and Gold Edition
The Loyal Subjects$50.854.7★119 rev
Newest
by launch dateJEM and THE Holograms 12-inch Fashion Doll Glitter and Gold Edition
The Loyal Subjects$50.85119 rev
Popfunk Jem and the Holograms Dancing Away Unisex T-Shirt Black Large
Popfunk$15.690 rev
Popfunk Jem and the Holograms Sunset Band Unisex T-Shirt Black Large
Popfunk$15.920 rev
Popfunk Jem and the Holograms Outrageous Close Up Unisex T-Shirt Black L
Popfunk$15.810 rev
Popfunk Jem and the Holograms 80s Triangle Unisex T-Shirt Black Large
Popfunk$15.811 rev
Trending
90-day click momentum
Popfunk Jem and the Holograms The New Holograms Unisex T-Shirt White L
Popfunk$15.800.0★
Popfunk Jem and the Holograms Outrageous Close Up Unisex T-Shirt Black L
Popfunk$15.810.0★
Popfunk Jem and the Holograms 80s Triangle Unisex T-Shirt Black Large
Popfunk$15.815.0★
Popfunk Jem and the Holograms Sunset Band Unisex T-Shirt Black Large
Popfunk$15.920.0★
JEM and THE Holograms 12-inch Fashion Doll Glitter and Gold Edition
The Loyal Subjects$50.854.7★
What buyers say about jem and the holograms
What buyers praise and complain about, mined from review topics.What buyers love
“The details on all the items are very well done”
“Great gift for doll collectors and Jem fans”
“Gift”
“beautiful, worth the price”
“it fit perfectly”
“Their outfits are spectacular, shiny, and have amazing details; Shana's jacket buttons, Aja's sequin belt(it's removable), and Kimber's top(separate from jacket).”
“The dolls are easy to remove from box”
“Great shirt, black was black, decal was vibrant”
“Her hair is so soft & silky”
“Washed well”
What buyers complain about
“the hat that comes with the doll does not fit her head”
“So big and stretched out”
“Hair is a mess even though new in box”
“Slightly overpriced”
“not the same”
“the doll is very heavy”
“Its a thicker body”
“with the tape not being stuck down”
“a split in one of the seams - which left me a bit disappointed”
“and matter rather than shiny”
Top return reasons
Common questions
- Is jem and the holograms profitable to sell on Amazon United States?
- The niche generates $58K/yr across 23 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the jem and the holograms niche?
- 7 brands and 102 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in jem and the holograms?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Mess Free. The return rate is 1.6%.
- What does it cost to enter the jem and the holograms niche?
- Listings span $10.08–$106.69; the average listing price is $29.83 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.