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Jem and the Holograms

Fail

Buyers convert on only 0.9% of searches, so Jem and the Holograms is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$58K/yr218K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
59%top-5 click share · 7 brands · 102 sellers

Flapen Score

Jem and the Holograms against its category

The dotted line is the Toys & Games average. Past it, Jem and the Holograms is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jem and the Holograms market on Amazon at a glance

Shoppers on Amazon United States searched for Jem and the Holograms 218K times last year and spent an estimated $58K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
0.9%
Market size, estimated
$58Ka year
Peak month
December1.6× the quietest month
Top search term
jem and the holograms119K searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $10.08 to $106.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.83 that is $0 to $3K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$10.08–$106.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #43,136 within Dolls. It carries 82 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
8.0%
Average rank
#43,136in Dolls
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
23

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jem and the Holograms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

102

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

1%

  • Brand 155%
  • Brand 220%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 1%)

Demand

Jem and the Holograms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Jem and the Holograms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jem and the holograms119K/yr
  • jem48K/yr
  • jem and the holograms doll40K/yr
  • jem doll11K/yr

Reviews and returns

What reviews say buyers love and hate about Jem and the Holograms

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.6%of orders come back
“the hat that comes with the doll does not fit her head”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Jem and the Holograms questions

Answered from the same tracked data.