jaws toys
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$50.82avg listing price — sweet spot $15–$100
Review moat
Good547.59avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$9.51–$162.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 158K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jaws toys is a $106K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jaws toys market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $152K–$203K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,588
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 50%
- Out of stock
- 0.3%
- Avg brand age
- 39 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
240
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
19%
- Funko44%
- NECA18%
- AI ACCESSORY INNOVATIONS6%
- Little People COLLECTOR6%
- POP4%
- SD TOYS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×
Top jaws toys search terms
- jaws funko pop40K/yr
- jaws decor13K/yr
- jaws toy14K/yr
- neca jaws15K/yr
- jaws action figure12K/yr
- jaws funko12K/yr
- funko pop jaws13K/yr
- jaws neca5K/yr
- shark funko pop5K/yr
- funko jaws6K/yr
Top jaws toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP Pop | Movies: Jaws - Jaws 6 Multicolor
Funko$24.604.8★1,691 rev
Funko Pop! Movies: Jaws - Jaws with Diving Tank 6
Funko$28.794.9★2,506 rev
JAWS Movie Poster Backpack 16 x 12 x 5 Inches Shark School Bag with Laptop Pocket 50th Anniversary Edition
AI ACCESSORY INNOVATIONS$37.574.7★714 rev
NECA Sam Quint (Jaws 50th Anniversary) 7 inch Scale Action Figure
NECA$50.134.9★24 rev
Little People Collector Jaws Movie Special Edition Set for Adults and Fans 3 Character Figures in a Display Package
Little People COLLECTOR$37.544.8★183 rev
Newest
by launch date
Jaws Game (50th Anniversary) by NECA
NECA$120.0612 rev
POP Movies: Jaws - Quint Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$28.021 rev
Jaws 50th Anniversary Poster Series Display Piece (PRE-ORDER)
NECA$88.390 rev
NECA Matt Hooper (Jaws 50th Anniversary) Amity Arrival 7 inch Action Figure
NECA$53.9312 rev
McFarlane Toys- Jaws (50th Anniversary) 6in Posed Figure
McFarlane Toys$36.8286 rev
Trending
90-day click momentumJaws 50th Anniversary Poster Series Display Piece (PRE-ORDER)
NECA$88.390.0★
JAWS Movie Poster Backpack 16 x 12 x 5 Inches Shark School Bag with Laptop Pocket 50th Anniversary Edition
AI ACCESSORY INNOVATIONS$37.574.7★
POP Movies: Jaws - Quint Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$28.025.0★
Schleich Dinosaurs - 11 Megalodon Shark Figurine - Durable Prehistoric Dinosaur Toys - Realistic Shark Toys for Boys and Girls - Fun Bathtub Animal Figures for Toddlers and Kids Ages 5+ | 15055
Schleich$20.784.6★
NECA Jaws: Matt Hooper (Amity Arrival Version) 8 Clothed Action Figure
NECA$36.884.9★
What buyers say about jaws toys
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful detail, outside and inside”
“What a fun addition to the collection”
“Great Gift”
“Good value for the money”
“The design is excellent”
“Fun to use”
“Better solution than expected”
“its a perfect size”
“Looks awesome, fantastic display item”
“Durable and lots of pieces to keep you engaged”
What buyers complain about
“Alot bigger than expected”
“A little deceptive on their description”
“looked really cheap”
“However, It was purchased and delivered May 5th and only played with 3 times and it is already broken”
“hard as a rock little dangerous”
“there shouldn't already be creases in the box”
“The build was subpar”
“Received a used shark”
“Paying $50 for a 3 inch figurine is outrageous”
“it was just fizzing with no color”
Top return reasons
Common questions
- Is jaws toys profitable to sell on Amazon United States?
- The niche generates $106K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the jaws toys niche?
- 17 brands and 240 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in jaws toys?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.6%.
- When does demand for jaws toys peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- What does it cost to enter the jaws toys niche?
- Listings span $9.51–$162.39; the average listing price is $50.82 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.