jasmine doll
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.95avg listing price — sweet spot $15–$100
Price range
Great$10.36–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,673.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 99K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jasmine doll is a $61K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
jasmine doll market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,146
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 39%
- Out of stock
- 3.2%
- Avg brand age
- 51 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Disney Store47%
- Mattel20%
- Disney17%
- Disney Princess16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top jasmine doll search terms
- jasmine doll50K/yr
- princess jasmine doll17K/yr
- jasmine barbie13K/yr
- jasmine barbie doll8K/yr
- jasmine doll disney princess8K/yr
- disney jasmine doll4K/yr
Top jasmine doll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official Princess Classic Doll (Jasmine from Aladdin) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
Disney Store$19.064.8★11,778 rev
Disney Girls Fantasy Nightgown Love Jasmine 2 Size 6 US
Disney$18.734.8★21,995 rev
Disney Store Official Jasmine Story Doll - 11 Inches - Includes Coloring Book and Additional Dress Princess Doll in Classic Outfit Disney Princess Toys
Disney Store$29.114.7★1,405 rev
Mattel Disney Princess Jasmine Doll in Sparkling Fashion with Removable Pants Tiara and Shoes Posable & Collectible Inspired by Aladdin Movie
Mattel$10.364.8★24,307 rev
Mattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie
Mattel$33.424.8★247 rev
Newest
by launch dateMattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie
Mattel$33.42247 rev
Mattel Disney Princess Jasmine Fashion Doll & Accessories with 8 Surprises Including Heart Gem Box Ring for Child & 9 Play Pieces Inspired by Movie
Mattel$21.7422 rev
Disney Store Official Princess Ballet Doll - 11 Inch Jasmine Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Dove Figure - Disney Princess Toys for Girls
Disney Store$29.1030 rev
Mattel Disney Princess Enchanted Stories Jasmine Fashion Doll Posable Aladdin Doll with Sparkling Outfit Tiara and Accessories Toy for Kids Ages 3+
Disney Princess$19.291 rev
Disney Store Official Jasmine Once Upon a Story Doll - Disney Princess Toys Featuring Reflective Eyes with 3D Pupil and Iris Detailed Costume Hair Comb & Shoes - Comes in Display Box - 16 Inches
Disney Store$38.46524 rev
Trending
90-day click momentumMattel Disney Princess Jasmine Fashion Doll & Accessories with 8 Surprises Including Heart Gem Box Ring for Child & 9 Play Pieces Inspired by Movie
Mattel$21.744.2★
Mattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie
Mattel$33.424.8★
Mattel Disney Princess Enchanted Stories Jasmine Fashion Doll Posable Aladdin Doll with Sparkling Outfit Tiara and Accessories Toy for Kids Ages 3+
Disney Princess$19.295.0★
Disney Store Official Princess Ballet Doll - 11 Inch Jasmine Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Dove Figure - Disney Princess Toys for Girls
Disney Store$29.104.6★
Disney Girls Fantasy Nightgown Love Jasmine 2 Size 6 US
Disney$18.734.8★
What buyers say about jasmine doll
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift idea”
“Her hair is good quality and styled nicely”
“Great for play”
“Great size”
“Great value”
“This Jasmine doll is beautifully designed”
“This is exactly as described”
“Pretty”
“a wonderful addition to any Disney collection”
“So cute soft”
What buyers complain about
“They are tiny”
“not for a lot of money”
“This was for a birthday, the actual doll arrived in excellent condition however, the product box looked worn and used”
“Almost impossible to get their feet perfectly aligned to stand”
“Terrible old moldy plastic smell”
“Cheap looking”
“Not great to give as a birthday gift”
Top return reasons
Common questions
- Is jasmine doll profitable to sell on Amazon United States?
- The niche generates $61K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the jasmine doll niche?
- 4 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jasmine doll?
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 1.9%.
- When does demand for jasmine doll peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the jasmine doll niche?
- Listings span $10.36–$38.46; the average listing price is $23.95 (sweet spot $15–$100). The average incumbent carries 5,673 reviews — the moat a new listing must climb.