japanese games
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.57avg listing price — sweet spot $15–$100
Price range
Great$11.13–$69.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$718K$718K/yr · 391K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,402.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, japanese games is a $718K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
japanese games market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $947K–$1.3M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #1,112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.2%
- Avg brand age
- 62 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
51
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Gamewright59%
- Pandasaurus Games13%
- Calliope10%
- Yellow Mountain Imports9%
- Stonemaier Games6%
- AEG4%
Demand
Weekly Amazon search volume, last 30 weeks — +5.5% search growth over the last 90 days.Top japanese games search terms
- sushi go141K/yr
- shogi29K/yr
- machi koro27K/yr
- tsuro board game26K/yr
- tsuro18K/yr
- tokaido board game21K/yr
- sushi go game26K/yr
- tokaido14K/yr
- lets go to japan board game10K/yr
- japanese games12K/yr
Top japanese games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gamewright Sushi Go the Pick and Pass Card Game Multi-colored
Gamewright$11.134.7★17,069 rev
Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
Pandasaurus Games$26.474.8★1,675 rev
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
Gamewright$20.164.6★96 rev
Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
Stonemaier Games$29.754.6★47 rev
Sushi Go Party! - The Deluxe Pick & Pass Card Game by Gamewright Multicolored
Gamewright$21.834.8★7,473 rev
Newest
by launch date
Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
Calliope$48.844,581 rev
Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
Stonemaier Games$29.7547 rev
Lets Go! to Japan Travel Planning Strategy Card Game Create Your Journey
AEG$41.18172 rev
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
Gamewright$20.1696 rev
Machi Koro 2 Board Game - New Adventures Await in Your Quirky City! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 10+ 2-5 Players 45 Minute Playtime Made by Pandasaurus Games
Pandasaurus Games$27.40361 rev
Trending
90-day click momentumTsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
Calliope$48.844.8★
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
Gamewright$20.164.6★
Yellow Mountain Imports Shogi Japanese Chess Magnetic Travel Game Set - 9.6-Inch
Yellow Mountain Imports$15.114.5★
Yellow Mountain Imports Shogi Japanese Chess Game Set - Wooden Board with Drawers and Traditional Koma Playing Pieces
Yellow Mountain Imports$69.864.7★
Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
Pandasaurus Games$26.474.8★
What buyers say about japanese games
What buyers praise and complain about, mined from review topics.What buyers love
“fun for the whole family”
“Easy to play”
“Well manufactured”
“This is a highly giftable”
“Super fun game”
“aesthetically pleasing set”
“makes this a must-have in our collection”
“Game mechanics work well”
“having the colorful ones are lovely as well”
“a beautiful game”
What buyers complain about
“The instruction pamphlet that explains how the pieces move has images that are a bit less than clear”
“The only negative is the box design”
“The quality of this really blew me away”
“the set up is quite overwhelming”
“The pieces are small”
“There's nothing really special about this edition other than a heftier price tag”
“The coloring of the board and tiles has changed”
“I wish that they were made out of something nicer than plastic, though”
Top return reasons
Common questions
- Is japanese games profitable to sell on Amazon United States?
- The niche generates $718K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the japanese games niche?
- 6 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in japanese games?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Design-Overall, Quality-Overall. The return rate is 2.1%.
- What does it cost to enter the japanese games niche?
- Listings span $11.13–$69.86; the average listing price is $31.57 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.