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Japanese Games

Fail

The top 5 brands take 96% of clicks, so Japanese Games is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$718K/yr391K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
75%top-5 click share · 6 brands · 51 sellers

Flapen Score

Japanese Games against its category

The dotted line is the Toys & Games average. Past it, Japanese Games is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Games market on Amazon at a glance

Shoppers on Amazon United States searched for Japanese Games 391K times last year and spent an estimated $718K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
5.8%
Market size, estimated
$718Ka year
Top search term
sushi go141K searches a year

02 · Price

A sale here is worth $31.57.

Listings sell for $31.57 on average, from $11.13 to $69.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $31.57 that is $79K to $95K a year per listing.

Average price
$31.57inside the $15 to $100 sweet spot
Price range
$11.13–$69.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$79K–$95K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,112 within Dedicated Deck Card Games. It carries 3,402 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#1,112in Dedicated Deck Card Games
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,402per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Japanese Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Japanese Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Japanese Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sushi go141K/yr
  • shogi29K/yr
  • machi koro27K/yr
  • tsuro board game26K/yr
  • tsuro18K/yr
  • tokaido board game21K/yr
  • sushi go game26K/yr
  • tokaido14K/yr
  • lets go to japan board game10K/yr
  • japanese games12K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Games

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.1%of orders come back
“The instruction pamphlet that explains how the pieces move has images that are a bit less than clear”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Japanese Games questions

Answered from the same tracked data.