Japanese Games
brand-locked demand (top 5 brands take 96% of clicks) — Japanese Games doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Japanese Games profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Japanese Games is a $718K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Japanese Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.5% over the last 90 days and 5.8% of searches end in a purchase.
$718K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 11 products
Top Japanese Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gamewright Sushi Go the Pick and Pass Card Game Multi-colored
- Price
- $11.13
- Rating
- 4.7/5
- Reviews
- 17,069
- Age
- 12y ago
Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
- Price
- $26.47
- Rating
- 4.8/5
- Reviews
- 1,675
- Age
- 7y ago
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago
Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
- Price
- $29.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Sushi Go Party! - The Deluxe Pick & Pass Card Game by Gamewright Multicolored
- Price
- $21.83
- Rating
- 4.8/5
- Reviews
- 7,473
- Age
- 10y ago
Trending
90-day click momentum
Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
- Price
- $48.84
- Rating
- 4.8/5
- Reviews
- 4,581
- Age
- 6mo ago
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago
Yellow Mountain Imports Shogi Japanese Chess Magnetic Travel Game Set - 9.6-Inch
- Price
- $15.11
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 13y ago
Yellow Mountain Imports Shogi Japanese Chess Game Set - Wooden Board with Drawers and Traditional Koma Playing Pieces
- Price
- $69.86
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 16y ago
Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
- Price
- $26.47
- Rating
- 4.8/5
- Reviews
- 1,675
- Age
- 7y ago
Newest
by launch dateTsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
- Price
- $48.84
- Rating
- 4.8/5
- Reviews
- 4,581
- Age
- 6mo ago
Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
- Price
- $29.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Lets Go! to Japan Travel Planning Strategy Card Game Create Your Journey
- Price
- $41.18
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago
Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago
Machi Koro 2 Board Game - New Adventures Await in Your Quirky City! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 10+ 2-5 Players 45 Minute Playtime Made by Pandasaurus Games
- Price
- $27.40
- Rating
- 4.8/5
- Reviews
- 361
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
51
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Gamewright59%
- Pandasaurus Games13%
- Calliope10%
- Yellow Mountain Imports9%
- Stonemaier Games6%
- AEG4%
Japanese Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Japanese Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sushi go141K/yr
- shogi29K/yr
- machi koro27K/yr
- tsuro board game26K/yr
- tsuro18K/yr
- tokaido board game21K/yr
- sushi go game26K/yr
- tokaido14K/yr
- lets go to japan board game10K/yr
- japanese games12K/yr
What reviews say buyers love and hate about Japanese Games
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“fun for the whole family”
“Easy to play”
“Well manufactured”
“This is a highly giftable”
“Super fun game”
What buyers complain about
46% of reviews“The instruction pamphlet that explains how the pieces move has images that are a bit less than clear”
“The only negative is the box design”
“The quality of this really blew me away”
“the set up is quite overwhelming”
“The pieces are small”
Japanese Games return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Japanese Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
