Japanese Games
FailThe top 5 brands take 96% of clicks, so Japanese Games is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $718K/yr391K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 51 sellers
Flapen Score
Japanese Games against its category
The dotted line is the Toys & Games average. Past it, Japanese Games is stronger. Inside it, weaker.
Market
The Japanese Games market on Amazon at a glance
Shoppers on Amazon United States searched for Japanese Games 391K times last year and spent an estimated $718K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.
- Searches, last 12 months
- 391K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $718Ka year
- Top search term
- sushi go141K searches a year
02 · Price
A sale here is worth $31.57.
Listings sell for $31.57 on average, from $11.13 to $69.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $31.57 that is $79K to $95K a year per listing.
- Average price
- $31.57inside the $15 to $100 sweet spot
- Price range
- $11.13–$69.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $79K–$95K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,112 within Dedicated Deck Card Games. It carries 3,402 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #1,112in Dedicated Deck Card Games
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 3,402per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Japanese Games products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gamewright Sushi Go the Pick and Pass Card Game Multi-colored
- Price
- $11.13
- Rating
- 4.7/5
- Reviews
- 17,069
- Age
- 12y ago

Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
- Price
- $26.47
- Rating
- 4.8/5
- Reviews
- 1,675
- Age
- 7y ago

Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
- Price
- $29.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Sushi Go Party! - The Deluxe Pick & Pass Card Game by Gamewright Multicolored
- Price
- $21.83
- Rating
- 4.8/5
- Reviews
- 7,473
- Age
- 10y ago
Trending
estimated 90-day click momentum
Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
- Price
- $48.84
- Rating
- 4.8/5
- Reviews
- 4,581
- Age
- 6mo ago

Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

Yellow Mountain Imports Shogi Japanese Chess Magnetic Travel Game Set - 9.6-Inch
- Price
- $15.11
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 13y ago

Yellow Mountain Imports Shogi Japanese Chess Game Set - Wooden Board with Drawers and Traditional Koma Playing Pieces
- Price
- $69.86
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 16y ago

Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games
- Price
- $26.47
- Rating
- 4.8/5
- Reviews
- 1,675
- Age
- 7y ago
Newest
by launch date
Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game
- Price
- $48.84
- Rating
- 4.8/5
- Reviews
- 4,581
- Age
- 6mo ago

Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins
- Price
- $29.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Lets Go! to Japan Travel Planning Strategy Card Game Create Your Journey
- Price
- $41.18
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago

Gamewright - Sushi Go! Spin Some for Dim Sum Board Game
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

Machi Koro 2 Board Game - New Adventures Await in Your Quirky City! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 10+ 2-5 Players 45 Minute Playtime Made by Pandasaurus Games
- Price
- $27.40
- Rating
- 4.8/5
- Reviews
- 361
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
51
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Gamewright59%
- Pandasaurus Games13%
- Calliope10%
- Yellow Mountain Imports9%
- Stonemaier Games6%
- AEG4%
Demand
Japanese Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Japanese Games search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sushi go141K/yr
- shogi29K/yr
- machi koro27K/yr
- tsuro board game26K/yr
- tsuro18K/yr
- tokaido board game21K/yr
- sushi go game26K/yr
- tokaido14K/yr
- lets go to japan board game10K/yr
- japanese games12K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Games
We read the reviews and the return reasons for every product selling here.
“The instruction pamphlet that explains how the pieces move has images that are a bit less than clear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Games questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








