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Jalen Brunson

brand-locked demand (top 5 brands take 100% of clicks) — Jalen Brunson doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 15Growth 100Conversion 41Competition 3Returns 96Price range 95Avg price 95Brand share 0Review moat 98Quality gap 16
This niche Category average · 3,143 niches

Is Jalen Brunson profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jalen Brunson is a $60K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Jalen Brunson: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +423.0% over the last 90 days and 3.3% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr2K
Search volume / yr+423.0%67K
Conversion rate3.3%
Avg price$27.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 44
Top-5 product click share96%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)6· 5 succeeded
Avg rating4.7★
Avg reviews45

Top Jalen Brunson products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$12K$18K$24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Funko62%
  • HOFSM.COM Hall of Fame Sports Memorabilia27%
  • Epic Collectibles11%

Jalen Brunson demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR3.3%Products7Brands3Top 5 Brands100%OOS Rate30.8%Rating4.7★Reviews45Avg BSR#179
9K7KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Jalen Brunson search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jalen brunson funko pop37K/yr
  • knicks funko pop11K/yr
  • jalen brunson bobblehead5K/yr
  • knicks bobblehead4K/yr
  • brunson funko pop4K/yr
  • funko pop knicks3K/yr
  • jalen brunson funko3K/yr

What reviews say buyers love and hate about Jalen Brunson

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Collectibles49%

Awesome Collector's Item

Quality-Overall27%

The figure is well made

Value For Money9%

1 Million bucks included

Drop/Impact Protection7%

and well protected thanks

Gifting Purpose3%

It was a birthday gift for my husband

What buyers complain about

100% of reviews
Size-Overall100%

Big head

Jalen Brunson return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
21%
2Scratch Resistance
14%
3Defective Material/Parts
14%
4Size-Overall
7%
5Shape/Style
7%

Common Jalen Brunson questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jalen Brunson 47/100 on Amazon United States — Skip it. The niche generates $60K/yr across 7 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +423.0% over the last 90 days.
Jalen Brunson buyers on Amazon United States complain most about Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.