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Jacks

Jacks shows low returns (1.1%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 51Growth 52Conversion 81Competition 28Returns 92Price range 40Avg price 45Brand share 36Review moat 54Quality gap 37
This niche Category average · 3,143 niches

Is Jacks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Jacks is a $290K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Jacks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.9% over the last 90 days and 8.5% of searches end in a purchase.

$290K

revenue / yr

Units sold / yr30K
Search volume / yr+23.9%300K
Conversion rate8.5%
Avg price$11.36

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 17
Top-5 product click share68%
Open market17%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,348

Top Jacks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$29K$58K$87K$116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • JA-RU32%
  • TriMagic24%
  • Sisland11%
  • Playbees9%
  • ZeeDix7%
  • KlayBear6%
  • Open — no brand owns it (3 brands, 10%)

Jacks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR8.5%Products15Brands9Top 5 Brands83%OOS Rate0.0%Rating4.5★Reviews1,348Avg BSR#369
15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top Jacks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jacks game172K/yr
  • jax game35K/yr
  • jacks game with ball23K/yr
  • metal jacks game set3K/yr
  • jacks and ball set10K/yr
  • metal jacks5K/yr
  • jax game with ball6K/yr
  • juego de yaquis cubano4K/yr
  • jacks toy4K/yr
  • jackstones game set4K/yr

What reviews say buyers love and hate about Jacks

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Fun/Entertainment Experience42%

Fun for the kids

Quality-Overall18%

Good quality jacks

Advertised Vs Actual Product10%

As Advertised

Weight Light3%

The jacks have a nice weight to them, not overly heavy,

Durability3%

durable

What buyers complain about

86% of reviews
Size-Overall53%

Too small

Durability9%

1 broke on first day

Quality-Overall5%

Very cheap

Ease Of Use4%

hard to pick up

Fun/Entertainment Experience4%

it's not those video games we had great fun

Jacks return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Quality-Overall
8%
3Defective Material/Parts
7%
4Advertised Vs Actual Product
4%
5Value For Money
3%

Common Jacks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jacks 51/100 on Amazon United States — Worth a look. The niche generates $290K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +23.9% over the last 90 days.
Search demand for Jacks on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.1× the quietest.