Is jacks profitable to sell on Amazon United States?

The niche generates $290K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the jacks niche?

9 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in jacks?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for jacks peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the jacks niche?

Listings span $6.18–$21.00; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.

jacks

Worth a look

Shows low returns (1.1%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,348.47

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Market size

Good$290K

$290K/yr · 300K searches

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Price range

Okay$6.18–$21.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, jacks is a $290K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

jacks market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $284K–$341K; units × avg price
Conversion rate: 8.5%
Avg BSR: #369
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

JA-RU32%
TriMagic24%
Sisland11%
Playbees9%
ZeeDix7%
KlayBear6%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top jacks search terms

jacks game172K/yr +42.2%9.0% conv.
jax game35K/yr -10.0%8.1% conv.
jacks game with ball23K/yr -16.4%6.3% conv.
metal jacks game set3K/yr +66.5%8.5% conv.
jacks and ball set10K/yr -22.0%7.6% conv.
metal jacks5K/yr +18.9%5.0% conv.
jax game with ball6K/yr +10.0%10.4% conv.
juego de yaquis cubano4K/yr +19.0%4.6% conv.
jacks toy4K/yr +76.8%4.4% conv.
jackstones game set4K/yr +6.5%3.7% conv.

All search terms

Top jacks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JA-RU Vintage Metal Jacks Game Set/Two Bouncy Balls.(1 Pack) Mini Jax Toy. Classic Family Retro Classics. Bulk Party Favors Stocking Stuffers. 950-1B

JA-RU$6.184.5★3,749 rev

TriMagic Metal Jacks Game with Ball Classic Jax Toy Vintage Jacks and Ball Set Original Jax Game for Kids and Adults Retro Old School Toys for Family Old Fashioned Nostalgic Gifts

TriMagic$12.554.8★2,470 rev

Sisland Metal Jacks Game with Ball Set Classic Jax Game Toy for Kids Adults Old School Jackstones Games Set (12 Jacks + 2 Balls)

Sisland$10.014.7★661 rev

Playbees Metal Jacks Game Set - 12 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development

Playbees$14.194.2★448 rev

ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls

ZeeDix$8.974.5★555 rev

Newest

by launch date

Gejoy 1 Pack Metal Jacks Set with 12 Metal Jacks and 2 Red Rubber Balls in Wooden Box Retro Jackstones Floor Game for Adults Birthday Gifts Party Party Family Gatherings

Gejoy$12.7761 rev

10mo ago

TriMagic Metal Jacks Game with Ball Classic Jax Toy Vintage Jacks and Ball Set in Wooden Gift Box Old School Jax Game for Kids and Adults Retro Nostalgic Toys from 50s 60s 70s 80s 20 Jack Stone

TriMagic$17.1739 rev

11mo ago

Playbees Metal Jacks Game Set - 24 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development

Playbees$21.00448 rev

2y ago

ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls

ZeeDix$8.97555 rev

2y ago

Playbees Metal Jacks Game Set - 12 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development

Playbees$14.19448 rev

2y ago

What buyers say about jacks

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“Fun for the kids”

Quality-Overall18%

“Good quality jacks”

Advertised Vs Actual Product10%

“As Advertised”

Weight Light3%

“The jacks have a nice weight to them, not overly heavy,”

Durability3%

“durable”

Strength2%

“Well built solid set”

Educational-Overall2%

“I loved teaching my grandchildren about Jax”

Value For Money2%

“great value”

Fine Motor Skill2%

“Great to teach hand eye coordination”

Size-Overall2%

“Good size for kids just learning jacks”

What buyers complain about

Size-Overall53%

“Too small”

Durability9%

“1 broke on first day”

Quality-Overall5%

“Very cheap”

Ease Of Use4%

“hard to pick up”

Fun/Entertainment Experience4%

“it's not those video games we had great fun”

Strength3%

“they are very flimsy”

Product Condition2%

“Instead I received this item that was previously opened”

Functionality-Overall2%

“doesn't work if it hits the seam”

Weight Light2%

“too light”

Value For Money2%

“bad for price”

Top return reasons

Size-Overall66%

Quality-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product4%

Value For Money3%

Durability3%

Material Quality2%

Functionality-Overall1%

Degree Of Motion1%

Ease Of Use1%

Common questions

Is jacks profitable to sell on Amazon United States?: The niche generates $290K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the jacks niche?: 9 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in jacks?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for jacks peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the jacks niche?: Listings span $6.18–$21.00; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.

jacks

jacks market data

Competition & brand share

Demand & seasonality

Top jacks search terms

Top jacks products on Amazon

Top sellers

Newest

Trending

What buyers say about jacks

What buyers love

What buyers complain about

Top return reasons

Common questions

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