Jack Skellington Toy

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.3%

Market size, estimated

$138Ka year

Top search term

nightmare before christmas funko pop59K searches a year

Listings sell for $23.52 on average, from $9.96 to $106.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.52 that is $2K to $6K a year per listing.

Average price

$23.52inside the $15 to $100 sweet spot

Price range

$9.96–$106.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.2%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #4,630 within Statues, Bobbleheads & Busts. It carries 751 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

96%

Out of stock, average day

4.2%

Average rank

#4,630in Statues, Bobbleheads & Busts

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

751per listing

Listings tracked

49

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months