jack skellington toy
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$9.96–$106.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good751avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 261K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, jack skellington toy is a $138K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jack skellington toy market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $141K–$188K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #4,630
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 55%
- Out of stock
- 4.2%
- Avg brand age
- 38 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
249
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
6%
- Funko74%
- Just Play6%
- Disney6%
- Little People COLLECTOR4%
- Crocs3%
- mlsjdger1%
- Open — no brand owns it (7 brands, 6%)
Demand
Weekly Amazon search volume, last 13 weeks — -4.3% search growth over the last 90 days.Top jack skellington toy search terms
- nightmare before christmas funko pop59K/yr
- jack skellington funko pop26K/yr
- funko pop nightmare before christmas27K/yr
- nightmare before christmas funko20K/yr
- nightmare before christmas little people15K/yr
- little people nightmare before christmas14K/yr
- funko pop jack skellington11K/yr
- jack skellington toy20K/yr
- funko nightmare before christmas8K/yr
- jack skeleton toys10K/yr
Top jack skellington toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Disney: The Nightmare Before Christmas - Couture Jack Skellington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
Funko$13.014.8★364 rev
Funko Pop! Disney: The Nightmare Before Christmas - Couture Sally - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors
Funko$14.344.9★248 rev
Funko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room
Funko$21.984.8★31 rev
Funko Pop! Disney: Patchwork - Zero - The Nightmare Before Christmas - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
Funko$13.734.8★133 rev
Funko Pop Disney: The Nightmare Before Christmas - Jack Skellington - (Scary Face) Vinyl Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
Funko$14.814.9★3,698 rev
Newest
by launch dateFunko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room
Funko$21.9831 rev
Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
Disney$25.8637 rev
Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6
Disney$24.8137 rev
Funko Pop! Disney: Patchwork - Zero - The Nightmare Before Christmas - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
Funko$13.73133 rev
Funko POP! Disney: Nightmare Before Christmas - Patchwork Jack Skellington
Funko$14.3686 rev
Trending
90-day click momentumDisney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8
Disney$25.864.3★
Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6
Disney$24.814.3★
Crocs Unisex-Child Jack Skellington Nightmare Before Christmas Classic Clogs Multi 4 Big Kid
Crocs$34.464.8★
Funko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room
Funko$21.984.8★
Little People Collector Beetlejuice Special Edition Set for Movie Fans 4 Character Figures in a Display Package
Little People COLLECTOR$18.144.9★
What buyers say about jack skellington toy
What buyers praise and complain about, mined from review topics.What buyers love
“Cute collector item”
“Fantastic quality”
“Birthday Gift”
“Fun to build, cute details”
“As advertised”
“great value”
“the size was what I had hoped for”
“Cute designs”
“durable”
“Fun to put together beautiful to display always love legos”
What buyers complain about
“Smaller than expected”
“The price is crazy”
“Not white”
“Poor quality”
“were going broke over here lol”
“fragile”
“big toe almost hanging over”
“Could have been build issue though”
“Not handmade anymore”
“I also don't love that the shape doesn't mirror that of the deadly nightshade pot in the movie”
Top return reasons
Common questions
- Is jack skellington toy profitable to sell on Amazon United States?
- The niche generates $138K/yr across 49 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the jack skellington toy niche?
- 13 brands and 249 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in jack skellington toy?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.2%.
- What does it cost to enter the jack skellington toy niche?
- Listings span $9.96–$106.49; the average listing price is $23.52 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.