jack in the box
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$11.40–$49.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 887K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,313.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jack in the box is a $1.0M/yr Amazon United States market (887K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
jack in the box market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $809K–$1.1M
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 7.7%
- Avg brand age
- 46 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
95
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- KIDS PREFERRED56%
- Schylling33%
- Tonies6%
- GUND2%
- Jack Rabbit Creations2%
- HarVow1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 7.2×
Top jack in the box search terms
- jack in the box340K/yr
- jack in the box toy178K/yr
- jack in the box for toddlers 1-3101K/yr
- jack in the box toy for kids38K/yr
- pop goes the weasel toy20K/yr
- jack skellington tonie42K/yr
- nightmare before christmas tonie56K/yr
- jack-in-the-box7K/yr
- jack skellington toy20K/yr
- jack in a box8K/yr
Top jack in the box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schylling Jester Jack in the Box - Classic Childrens Musical Toy - Colorful and Durable Tin Box with Silly Jester Plush - Age 18 months and Up
Schylling$26.374.6★4,655 rev
KIDS PREFERRED Guess How Much I Love You - Nutbrown Hare Jack-in-The-Box - Musical Toy for Babies
KIDS PREFERRED$25.824.7★3,225 rev
Schylling Silly Circus Jack in the Box - Classic Childrens Musical Toy - Colorful Embossed Tin Box and Friendly Plush - Age 18 months and Up
Schylling$26.924.6★3,192 rev
Kids Preferred Sesame Street Jack in the Box - Elmo Plush Toy for Toddlers 1-3 Developmental Toy
KIDS PREFERRED$24.034.4★684 rev
Kids Preferred Curious George Jack-in-The-Box - Musical Toy for Babies
KIDS PREFERRED$33.364.6★458 rev
Newest
by launch date
Kids PREFFERED World of Eric Carle The Very Hungry Caterpillar Jack in the Box Toy Fun Gift for Babies and Toddlers
KIDS PREFERRED$28.278 rev
Kids Preferred Peanuts Jack in the Box with Snoopy - Musical Toy Plays You are My Sunshine Colorful Durable Metal Jack-in-the-Box for Toddlers
KIDS PREFERRED$29.978 rev
Tonies Jack Skellington Audio Toy Figurine from Disneys The Nightmare Before Christmas
Tonies$21.03379 rev
Busy Board with LED Light Switches Montessori Toys for 1 2 3 Years Old Toddlers Wooden Toy Sensory Activity Board Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
HarVow$21.16943 rev
Kids Preferred Sesame Street Jack in the Box - Elmo Plush Toy for Toddlers 1-3 Developmental Toy
KIDS PREFERRED$24.03684 rev
Trending
90-day click momentum
Jack Rabbit Creations Poppy Pig Jack in the Box - Musical Pop-Up - Ages 3+
Jack Rabbit Creations$49.610.0★
Kids PREFFERED World of Eric Carle The Very Hungry Caterpillar Jack in the Box Toy Fun Gift for Babies and Toddlers
KIDS PREFERRED$28.274.8★
Kids Preferred Peanuts Jack in the Box with Snoopy - Musical Toy Plays You are My Sunshine Colorful Durable Metal Jack-in-the-Box for Toddlers
KIDS PREFERRED$29.974.8★
Busy Board with LED Light Switches Montessori Toys for 1 2 3 Years Old Toddlers Wooden Toy Sensory Activity Board Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
HarVow$21.164.6★
Schylling Silly Circus Jack in the Box - Classic Childrens Musical Toy - Colorful Embossed Tin Box and Friendly Plush - Age 18 months and Up
Schylling$26.924.6★
What buyers say about jack in the box
What buyers praise and complain about, mined from review topics.What buyers love
“Easy entertainment”
“Excellent product”
“Great gift”
“Great for ages 10 mos to 2 year old”
“reasonably priced”
“Great size”
“Great educational tool”
“Super durable”
“As advertised”
“My son is very active and loves buttons and switches and this kept him busy for our very 1st flight as a family”
What buyers complain about
“As big as hand”
“Didnt turn on”
“Poor quality”
“Not durable”
“Waste of money”
“the batteries died in a few minutes”
“Sound isnt that good”
“can be bent easily”
“Faded colors”
“Busy board”
Top return reasons
Common questions
- Is jack in the box profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the jack in the box niche?
- 6 brands and 95 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in jack in the box?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 2.3%.
- When does demand for jack in the box peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the jack in the box niche?
- Listings span $11.40–$49.61; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.