Jack in the Box
brand-locked demand (top 5 brands take 99% of clicks) — Jack in the Box doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Jack in the Box profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Jack in the Box is a $1.0M/yr Amazon United States market (887K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 49/100.
Jack in the Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.2% over the last 90 days and 4.3% of searches end in a purchase.
$1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Jack in the Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schylling Jester Jack in the Box - Classic Childrens Musical Toy - Colorful and Durable Tin Box with Silly Jester Plush - Age 18 months and Up
- Price
- $26.37
- Rating
- 4.6/5
- Reviews
- 4,655
- Age
- 19y ago
KIDS PREFERRED Guess How Much I Love You - Nutbrown Hare Jack-in-The-Box - Musical Toy for Babies
- Price
- $25.82
- Rating
- 4.7/5
- Reviews
- 3,225
- Age
- 17y ago
Schylling Silly Circus Jack in the Box - Classic Childrens Musical Toy - Colorful Embossed Tin Box and Friendly Plush - Age 18 months and Up
- Price
- $26.92
- Rating
- 4.6/5
- Reviews
- 3,192
- Age
- 20y ago
Kids Preferred Sesame Street Jack in the Box - Elmo Plush Toy for Toddlers 1-3 Developmental Toy
- Price
- $24.03
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 1y ago
Kids Preferred Curious George Jack-in-The-Box - Musical Toy for Babies
- Price
- $33.36
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 2y ago
Trending
90-day click momentum
Jack Rabbit Creations Poppy Pig Jack in the Box - Musical Pop-Up - Ages 3+
- Price
- $49.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Kids PREFFERED World of Eric Carle The Very Hungry Caterpillar Jack in the Box Toy Fun Gift for Babies and Toddlers
- Price
- $28.27
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
Kids Preferred Peanuts Jack in the Box with Snoopy - Musical Toy Plays You are My Sunshine Colorful Durable Metal Jack-in-the-Box for Toddlers
- Price
- $29.97
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Busy Board with LED Light Switches Montessori Toys for 1 2 3 Years Old Toddlers Wooden Toy Sensory Activity Board Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
- Price
- $21.16
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 1y ago
Schylling Silly Circus Jack in the Box - Classic Childrens Musical Toy - Colorful Embossed Tin Box and Friendly Plush - Age 18 months and Up
- Price
- $26.92
- Rating
- 4.6/5
- Reviews
- 3,192
- Age
- 20y ago
Newest
by launch dateKids PREFFERED World of Eric Carle The Very Hungry Caterpillar Jack in the Box Toy Fun Gift for Babies and Toddlers
- Price
- $28.27
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
Kids Preferred Peanuts Jack in the Box with Snoopy - Musical Toy Plays You are My Sunshine Colorful Durable Metal Jack-in-the-Box for Toddlers
- Price
- $29.97
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Tonies Jack Skellington Audio Toy Figurine from Disneys The Nightmare Before Christmas
- Price
- $21.03
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 1y ago
Busy Board with LED Light Switches Montessori Toys for 1 2 3 Years Old Toddlers Wooden Toy Sensory Activity Board Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
- Price
- $21.16
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 1y ago
Kids Preferred Sesame Street Jack in the Box - Elmo Plush Toy for Toddlers 1-3 Developmental Toy
- Price
- $24.03
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
95
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- KIDS PREFERRED56%
- Schylling33%
- Tonies6%
- GUND2%
- Jack Rabbit Creations2%
- HarVow1%
Jack in the Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 7.2×
Top Jack in the Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jack in the box340K/yr
- jack in the box toy178K/yr
- jack in the box for toddlers 1-3101K/yr
- jack in the box toy for kids38K/yr
- pop goes the weasel toy20K/yr
- jack skellington tonie42K/yr
- nightmare before christmas tonie56K/yr
- jack-in-the-box7K/yr
- jack skellington toy20K/yr
- jack in a box8K/yr
What reviews say buyers love and hate about Jack in the Box
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Easy entertainment”
“Excellent product”
“Great gift”
“Great for ages 10 mos to 2 year old”
“reasonably priced”
What buyers complain about
74% of reviews“As big as hand”
“Didnt turn on”
“Poor quality”
“Not durable”
“Waste of money”
Jack in the Box return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jack in the Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
