its my birthday stickers
Worth a lookShows low returns (0.9%), but a small market ($20K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great420.12avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.45–$24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, its my birthday stickers is a $20K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
its my birthday stickers market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #3,024
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 6.4%
- Avg brand age
- 33 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 flat
Sellers
45
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
49%
Top 20: 94%
Open market
38%
- Fancy Land18%
- Pimoys14%
- MISS FANTASY8%
- KIUKIUO8%
- Creative Teaching Press7%
- peony man6%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +80.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 11.5×
Top its my birthday stickers search terms
- its my birthday sticker16K/yr
- birthday stickers for kids classroom19K/yr
- its my birthday stickers11K/yr
Top its my birthday stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
Pimoys$7.725.0★49 rev
Fancy Land Happy Birthday Stickers for Kids Classroom Birthday Gifts 200
Fancy Land$9.724.8★1,915 rev
Happy Birthday Stickers Its My Birthday Stickers Students Kids Classroom
MISS FANTASY$6.784.6★549 rev
120 Pcs Happy Birthday Badge Stickers Its My Birthday Stickers for Kids Home Classroom Birthday Party Decoration
KIUKIUO$6.744.8★121 rev
CTP Painted Palette Happy Birthday Badge Set of 36 3 x 3 .5 Each (Creative Teaching Press 1066)
Creative Teaching Press$9.814.8★1,253 rev
Newest
by launch date
240 PCS Happy Birthday Badge Stickers Roll Colorful Its My Birthday Badge Sticker for Kids Self-Adhesive Birthdays Badges Label Stickers for Home School Classroom Gift Decals Party Favors Supplies
peony man$8.461 rev
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
Pimoys$7.7249 rev
240 Pcs Happy Birthday Badge Stickers Its My Birthday Stickers for Kids Students Home Classroom Party Decoration
AUGTHEEP$7.398 rev
Eersida 36 Pcs Birthday Star Adhesive Badges Set Its My Birthday Badges Supplies for Birthday Theme Party Holiday Event Gift Supplies
Eersida$9.882 rev
Mooliwe 144 Pcs Its My Birthday Star Adhesive Badges Sticker Birthday Star Teaching Cutouts for Classroom Bulletin Boards Decorations with 300 Adhesive Dots Office School Party Decor DIY Craft
Mooliwe$14.712 rev
Trending
90-day click momentum240 PCS Happy Birthday Badge Stickers Roll Colorful Its My Birthday Badge Sticker for Kids Self-Adhesive Birthdays Badges Label Stickers for Home School Classroom Gift Decals Party Favors Supplies
peony man$8.465.0★
Happy Birthday Badge Stickers 240 Pcs 8 Color Designs 2.6 x 3.7 in
Pimoys$7.725.0★
emzrivo 296 Pcs Birthday Pencils Set: 48 Happy Birthday Pencils 48 Wristbands 200 Badge Stickers for Teacher Classroom Party Supply
emzrivo$24.315.0★
Fancy Land Happy Birthday Stickers for Kids Classroom Birthday Gifts 200
Fancy Land$8.514.8★
Fancy Land Happy Birthday Stickers for Kids Classroom Birthday Gifts 200
Fancy Land$7.864.8★
What buyers say about its my birthday stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“As described”
“The stickers have good adhesive”
“Great price and quality”
“Great size”
“Great value”
“Cute DIY I used it for birthday cup”
“fun”
“Would be great for a Teacher to keep for their students each year”
“the designs are gorgeous”
What buyers complain about
“it doesnt have any adhesive- its literally just a piece of thin paper”
“Large stickers”
“its literally just a piece of thin paper”
“My only issue was how much white was left around the different stickers”
“Thats where the quality of the where design drops off”
“They are not waterproof”
Top return reasons
Common questions
- Is its my birthday stickers profitable to sell on Amazon United States?
- The niche generates $20K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the its my birthday stickers niche?
- 23 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in its my birthday stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Paper Quality. The return rate is 0.9%.
- When does demand for its my birthday stickers peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 11.5× the quietest.
- What does it cost to enter the its my birthday stickers niche?
- Listings span $3.45–$24.31; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.