italian playing cards
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great417.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Good$9.79–$23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, italian playing cards is a $26K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
italian playing cards market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $34K–$40K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #874
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 6.7%
- Avg brand age
- 60 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Modiano81%
- Lingo12%
- BKBNSJ4%
- Outset Media3%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — +0.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top italian playing cards search terms
- italian playing cards19K/yr
- modiano playing cards10K/yr
- italian cards6K/yr
- modiano4K/yr
Top italian playing cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Napoletane 97/25 Modiano Regional Italian Playing Cards. Authentic Italian Deck.
Modiano$10.094.7★1,777 rev
Modiano Siciliane N96 Italian Regional Playing Cards - 1 Deck
Modiano$10.044.7★149 rev
Lingo Italian Playing Cards | Italian Heritage & Language Learning Flashcards for Adults | 52 Phrases with Pronunciation | Fun Gift for Families & Travelers
Lingo$13.754.4★325 rev
Italian Sicilian Scopa Playing Cards by Modiano
Modiano$10.164.7★1,175 rev
Modiano Texas Poker Jumbo Index Red & Blue Plastic Playing Cards Set
Modiano$18.184.8★92 rev
Newest
by launch date
2 Pack Italian Playing Cards Italian Card Game Travel Flashcards
BKBNSJ$9.948 rev
Modiano Texas Holdem Poker Playing Cards 100% Plastic Jumbo (Large) Index Blue & Red 2-Deck Set Made in Italy
Modiano$23.110 rev
Lingo Italian Playing Cards | Italian Heritage & Language Learning Flashcards for Adults | 52 Phrases with Pronunciation | Fun Gift for Families & Travelers
Lingo$13.75325 rev
Lingo Italian Playing Cards in Premium Travel Tin | Learn Italian Vocabulary & Phrases for Adults & Beginners | Luxury Gift Box Edition for Italy Travelers | Language Learning Flashcard Deck
Lingo$17.0879 rev
Modiano Texas Poker Jumbo Index Red & Blue Plastic Playing Cards Set
Modiano$18.1892 rev
Trending
90-day click momentum
Modiano Cristallo 100% Plastic 4-Pip Jumbo Index Playing Cards (Red)
Modiano$12.655.0★
2 Pack Italian Playing Cards Italian Card Game Travel Flashcards
BKBNSJ$9.944.0★
Napoletane 97/25 Modiano Regional Italian Playing Cards. Authentic Italian Deck.
Modiano$10.094.7★
Lingo Italian Playing Cards in Premium Travel Tin | Learn Italian Vocabulary & Phrases for Adults & Beginners | Luxury Gift Box Edition for Italy Travelers | Language Learning Flashcard Deck
Lingo$17.084.6★
Modiano Texas Poker Jumbo Index Red & Blue Plastic Playing Cards Set
Modiano$18.184.8★
What buyers say about italian playing cards
What buyers praise and complain about, mined from review topics.What buyers love
“House of fun family time”
“they are much easier to handle”
“Very solid and no strong chemical smell”
“Nice looking cards”
“Great price and product”
What buyers complain about
“Not plasticate as advertised”
“fun not educational”
“Does not match description”
Top return reasons
Common questions
- Is italian playing cards profitable to sell on Amazon United States?
- The niche generates $26K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the italian playing cards niche?
- 4 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in italian playing cards?
- Top complaints mined from reviews: Material Quality, Educational-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for italian playing cards peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the italian playing cards niche?
- Listings span $9.79–$23.11; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.