Is invincible action figure profitable to sell on Amazon United States?

The niche generates $336K/yr across 50 tracked products. 11 of 20 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the invincible action figure niche?

17 brands and 151 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in invincible action figure?

Top complaints mined from reviews: Print Quality, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for invincible action figure peak?

Demand peaks in Mar–Apr–May; the busiest month runs 23.2× the quietest.

What does it cost to enter the invincible action figure niche?

Listings span $9.89–$92.91; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.

invincible action figure

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Price range

Great$9.89–$92.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good571.68

avg incumbent reviews — the moat a new listing must climb

Market size

Good$336K

$336K/yr · 1.6M searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, invincible action figure is a $336K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

invincible action figure market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $348K–$464K; units × avg price
Conversion rate: 0.9%
Avg BSR: #14,678
Page quality: 0%
Prime: 84%
Sponsored: 44%
Out of stock: 12.7%
Avg brand age: 38 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

151

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

20%

Funko35%
INVINCIBLE14%
Invincible11%
Diamond Select Toys10%
Epic Collectibles6%
MOONCOLOUR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 23.2×

Open Trend

Top invincible action figure search terms

invincible action figure438K/yr +25.6%0.3% conv.
invincible funko pop274K/yr -13.4%2.1% conv.
invincible shirt164K/yr -6.5%1.4% conv.
invincible merch179K/yr -17.6%0.7% conv.
invincible figure109K/yr -9.7%0.3% conv.
jada toys invincible34K/yr +63.0%0.0% conv.
invincible action figures36K/yr +36.3%0.2% conv.
invincible funko55K/yr -37.3%2.2% conv.
invincible toys33K/yr +60.7%0.4% conv.
invincible figures30K/yr +11.0%0.4% conv.

All search terms

Top invincible action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! TV: Invincible - Invincible - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors

Funko$15.804.5★41 rev

Diamond Select Toys Invincible: Atom Eve Action Figure Multicolor NOV218578

Diamond Select Toys$17.134.6★202 rev

Invincible Distressed Cover Homage T-Shirt Tee for Men Women Comic Book Fans

Invincible$23.044.6★159 rev

Funko POP! Animation: Invincible - Omni-Man

Funko$16.234.8★66 rev

Diamond Select Toys Invincible: Robot Action Figure Multicolor NOV218579

Diamond Select Toys$17.834.5★175 rev

Newest

by launch date

JYMBRILO 3D Printed T13 Articulated Action Figure with Display Stand and Interchangeable Hand Parts Multi-Jointed Poseable Desk Collectible Toy for Adults

JYMBRILO$9.956 rev

1mo ago

Glory Keep Assembly Completed T13 Action Figure 3D Printed Multi-Jointed Movable Lucky 13 Action Figures Multi-Articular Dummy 13 Action Figures Desktop Decorations

Glory Keep$16.926 rev

1mo ago

Epic Collectibles Pop Animation: Invincible - Rex Splode Vinyl Figure

Epic Collectibles$20.299 rev

4mo ago

Funko Pop! Comics: Invincible - Battle Beast (Special Edition) #54

Funko$31.9423 rev

6mo ago

Funko Pop! TV: Invincible - Invincible - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors

Funko$15.8041 rev

6mo ago

What buyers say about invincible action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“looks amazing, high detail”

Collectibles14%

“Addition to your collection”

Size-Overall11%

“Fit great”

Gifting Purpose9%

“Great gift idea if you're into this”

Value For Money9%

“Worth it”

Advertised Vs Actual Product8%

“exactly what I wanted”

Fun/Entertainment Experience5%

“Very fun box”

Material Quality3%

“the material is comfortable”

Design-Overall2%

“But it's a cool design”

Print Quality2%

“The detail on the print is much better than I expected”

What buyers complain about

Print Quality25%

“Bad screen printing job”

Quality-Overall13%

“Its cheap made”

Size-Overall12%

“Runs extremely small”

Strength6%

“Fragile”

Ease Of Use5%

“the others didnt open nearly as easy so feels kinda sketchy to me”

Value For Money5%

“Not worth the price”

Gap/Hole4%

“it already got holes in it”

Stretchability/Expandability/Elasticity4%

“The material was hard with no stretch to it and the sizing was off, too”

Advertised Vs Actual Product4%

“I think the description is misleading”

Developmental Needs4%

“I wouldnt recommend for small children though due to the small parts”

Top return reasons

Size-Overall31%

Defective Material/Parts14%

Value For Money10%

Advertised Vs Actual Product9%

Chest Fit6%

Quality-Overall5%

Product Condition4%

Length3%

Scratch Resistance2%

Material Quality2%

Common questions

Is invincible action figure profitable to sell on Amazon United States?: The niche generates $336K/yr across 50 tracked products. 11 of 20 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the invincible action figure niche?: 17 brands and 151 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in invincible action figure?: Top complaints mined from reviews: Print Quality, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for invincible action figure peak?: Demand peaks in Mar–Apr–May; the busiest month runs 23.2× the quietest.
What does it cost to enter the invincible action figure niche?: Listings span $9.89–$92.91; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.