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Inuyasha

Inuyasha shows low returns (1.0%), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 17Growth 23Conversion 7Competition 92Returns 95Price range 82Avg price 95Brand share 64Review moat 86Quality gap 21
This niche Category average · 3,143 niches

Is Inuyasha profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Inuyasha is a $69K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Inuyasha: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.7% over the last 90 days and 0.5% of searches end in a purchase.

$69K

revenue / yr

Units sold / yr6K
Search volume / yr-4.7%452K
Conversion rate0.5%
Avg price$27.63

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers20 · 271
Top-5 product click share23%
Open market33%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 82 products

Sponsored placement34%
New entrants (1y)7· 1 succeeded
Avg rating4.7★
Avg reviews281

Top Inuyasha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

271

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

23%

Top 20: 57%

Open market

29%

  • Funko30%
  • Bioworld14%
  • Furyu12%
  • Great Eastern Entertainment6%
  • Good Smile Company5%
  • Banpresto5%

Inuyasha demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume452KCVR0.5%Products82Brands20Top 5 Brands67%OOS Rate4.4%Rating4.7★Reviews281Avg BSR#84,149
23K18KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Inuyasha search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • inuyasha218K/yr
  • inuyasha figure80K/yr
  • inuyasha merch47K/yr
  • inuyasha funko pop44K/yr
  • inyuyasha9K/yr
  • inuyasha keychain10K/yr
  • funko pop inuyasha13K/yr
  • inuyash8K/yr
  • inuyasha plush9K/yr
  • inuyasha funko6K/yr

What reviews say buyers love and hate about Inuyasha

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Advertised Vs Actual Product25%

As advertised

Quality-Overall22%

No complaints

Gifting Purpose10%

Great gift

Size-Overall10%

The size is right

Collectibles7%

Great for my collection I am completing

What buyers complain about

81% of reviews
Size-Overall50%

Toooooo small

Value For Money13%

Crazy price

Quality-Overall6%

Poor attention to detail

Color6%

fades

Gifting Purpose6%

This was meant to be a gift for my daughter who collects these

Inuyasha return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Value For Money
26%
3Defective Material/Parts
7%
4Advertised Vs Actual Product
7%
5Adhesion/Stickiness
6%

Common Inuyasha questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Inuyasha 52/100 on Amazon United States — Worth a look. The niche generates $69K/yr across 82 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.
Search demand for Inuyasha on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.