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Inside Out Coloring Book

Fail

The top 5 brands take 100% of clicks, so Inside Out Coloring Book is a Fail.

Flapen Score
31
31 / 100
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Market size
$5K/yr7K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
95%top-5 click share · 4 brands · 12 sellers

Flapen Score

Inside Out Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Inside Out Coloring Book is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inside Out Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Inside Out Coloring Book 7K times last year and spent an estimated $5K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
9.4%
Market size, estimated
$5Ka year
Peak month
December5.9× the quietest month
Top search term
inside out coloring book5K searches a year

02 · Price

A sale here is worth $7.59.

Listings sell for $7.59 on average, from $4.94 to $14.44. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $7.59 that is $0 to $759 a year per listing.

Average price
$7.59under the $15 to $100 sweet spot
Price range
$4.94–$14.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$759
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,499 within Craft Kits. It carries 63 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,499in Craft Kits
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
63per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Inside Out Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 223%
  • Brand 322%
  • Brand 48%

Demand

Inside Out Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Reviews and returns

What reviews say buyers love and hate about Inside Out Coloring Book

We read the reviews and the return reasons for every product selling here.

1.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Inside Out Coloring Book questions

Answered from the same tracked data.