Innistrad Midnight Hunt
brand-locked demand (top 5 brands take 99% of clicks) — Innistrad Midnight Hunt doesn't clear our bar today.
Flapen Score
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Is Innistrad Midnight Hunt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Innistrad Midnight Hunt is a $110K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.
Innistrad Midnight Hunt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.9% over the last 90 days and 1.9% of searches end in a purchase.
$110K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Innistrad Midnight Hunt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
- Price
- $50.81
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 4y ago
Magic: The Gathering Innistrad: Crimson Vow Draft Booster Box | 36 Packs + Dracula Box Topper (541 Magic Cards)
- Price
- $144.08
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 4y ago
Card Game Magic: The Gathering Prerelease Kit: MTG Innistrad Crimson Vow - 6 Packs Promos Dice
- Price
- $53.98
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 4y ago
Magic: The Gathering Innistrad: Midnight Hunt Draft Booster Box | 36 Packs (540 Magic Cards)
- Price
- $147.94
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 5y ago
Magic: The Gathering Innistrad: Midnight Hunt Commander Deck Coven Counters (Green-White)
- Price
- $78.97
- Rating
- 4.6/5
- Reviews
- 792
- Age
- 5y ago
Trending
90-day click momentum
Magic: The Gathering - Innistrad Midnight Hunt Set Booster
- Price
- $11.05
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 4y ago
Magic: The Gathering Innistrad: Crimson Vow Commander Deck Spirit Squadron (White-Blue)
- Price
- $88.71
- Rating
- 4.7/5
- Reviews
- 1,231
- Age
- 4y ago
Magnalube-G Magic: The Gathering Innistrad: Crimson Vow Commander Deck Vampiric Bloodline (Black-Red)
- Price
- $136.87
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 4y ago
Magic The Gathering: Innistrad Double Feature Draft Booster Box
- Price
- $272.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
- Price
- $50.81
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 4y ago
Newest
by launch dateMagic The Gathering: Innistrad Double Feature Draft Booster Box
- Price
- $272.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Magic: The Gathering Innistrad Remastered Collector Booster - 1 Pack (15 MTG Cards)
- Price
- $40.21
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Magic: The Gathering Innistrad Remastered Play Booster Box - 36 Packs (504 MTG Cards)
- Price
- $185.66
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
INNISTRAD CRIMSON VOW Key Artwork Premium Gaming Mat 60 x 35 cm - TCG Compatible With OCG CCG RPG MTG Mouse Mat
- Price
- $14.91
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 2y ago
Magic the Gathering Innistrad Midnight Hunt Collector Booster 15 Cards
- Price
- $28.85
- Rating
- 5.0/5
- Reviews
- 35
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
101
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
0%
- Magic: The Gathering58%
- Card Game23%
- Wizards of the Coast13%
- Magnalube-G3%
- Magic The Gathering TCG2%
- MPLR BOARD GAME1%
Innistrad Midnight Hunt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×
Top Innistrad Midnight Hunt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mtg innistrad11K/yr
- innistrad9K/yr
- crimson vow5K/yr
- magic the gathering innistrad7K/yr
- mtg crimson vow4K/yr
- mtg midnight hunt3K/yr
- innistrad crimson vow3K/yr
- innistrad midnight hunt3K/yr
- midnight hunt mtg2K/yr
- magic the gathering crimson vow3K/yr
What reviews say buyers love and hate about Innistrad Midnight Hunt
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Worth the purchase”
“All cards present and good quality”
“Good product for beginners”
“This was a fun addition to the idea”
“Nice quality magic cards”
What buyers complain about
100% of reviews“He has a high cost”
“almost the entire box set was cards that weren't even worth the cardboard they were printed on”
Innistrad Midnight Hunt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Innistrad Midnight Hunt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
