innistrad midnight hunt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$104.75avg listing price — sweet spot $15–$100
Review moat
Good606.86avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 56K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.37–$360.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, innistrad midnight hunt is a $110K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
innistrad midnight hunt market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $105K–$131K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,421
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 23%
- Out of stock
- 6.3%
- Avg brand age
- 48 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
101
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
0%
- Magic: The Gathering58%
- Card Game23%
- Wizards of the Coast13%
- Magnalube-G3%
- Magic The Gathering TCG2%
- MPLR BOARD GAME1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×
Top innistrad midnight hunt search terms
- mtg innistrad11K/yr
- innistrad9K/yr
- crimson vow5K/yr
- magic the gathering innistrad7K/yr
- mtg crimson vow4K/yr
- mtg midnight hunt3K/yr
- innistrad crimson vow3K/yr
- innistrad midnight hunt3K/yr
- midnight hunt mtg2K/yr
- magic the gathering crimson vow3K/yr
Top innistrad midnight hunt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
Card Game$50.814.6★327 rev
Magic: The Gathering Innistrad: Crimson Vow Draft Booster Box | 36 Packs + Dracula Box Topper (541 Magic Cards)
Magic: The Gathering$144.084.6★778 rev
Card Game Magic: The Gathering Prerelease Kit: MTG Innistrad Crimson Vow - 6 Packs Promos Dice
Card Game$53.984.7★299 rev
Magic: The Gathering Innistrad: Midnight Hunt Draft Booster Box | 36 Packs (540 Magic Cards)
Magic: The Gathering$147.944.7★739 rev
Magic: The Gathering Innistrad: Midnight Hunt Commander Deck Coven Counters (Green-White)
Magic: The Gathering$78.974.6★792 rev
Newest
by launch date
Magic The Gathering: Innistrad Double Feature Draft Booster Box
Magic: The Gathering$272.771 rev
Magic: The Gathering Innistrad Remastered Collector Booster - 1 Pack (15 MTG Cards)
Magic: The Gathering$40.21409 rev
Magic: The Gathering Innistrad Remastered Play Booster Box - 36 Packs (504 MTG Cards)
Magic: The Gathering$185.66409 rev
INNISTRAD CRIMSON VOW Key Artwork Premium Gaming Mat 60 x 35 cm - TCG Compatible With OCG CCG RPG MTG Mouse Mat
MPLR BOARD GAME$14.9126 rev
Magic the Gathering Innistrad Midnight Hunt Collector Booster 15 Cards
Wizards of the Coast$28.8535 rev
Trending
90-day click momentum
Magic: The Gathering - Innistrad Midnight Hunt Set Booster
Magic The Gathering TCG$11.052.9★
Magic: The Gathering Innistrad: Crimson Vow Commander Deck Spirit Squadron (White-Blue)
Magic: The Gathering$88.714.7★
Magnalube-G Magic: The Gathering Innistrad: Crimson Vow Commander Deck Vampiric Bloodline (Black-Red)
Magnalube-G$136.874.3★
Magic The Gathering: Innistrad Double Feature Draft Booster Box
Magic: The Gathering$272.775.0★
Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
Card Game$50.814.6★
What buyers say about innistrad midnight hunt
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the purchase”
“All cards present and good quality”
“Good product for beginners”
“This was a fun addition to the idea”
“Nice quality magic cards”
“Just what I thought it was”
“Gift”
“Black and blue”
“Great to start or upgrade”
“The gameplay is functional and has key component artifacts, lands, and spells”
What buyers complain about
“He has a high cost”
“almost the entire box set was cards that weren't even worth the cardboard they were printed on”
Top return reasons
Common questions
- Is innistrad midnight hunt profitable to sell on Amazon United States?
- The niche generates $110K/yr across 35 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the innistrad midnight hunt niche?
- 6 brands and 101 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in innistrad midnight hunt?
- Top complaints mined from reviews: Value For Money, Print Quality. The return rate is 0.3%.
- When does demand for innistrad midnight hunt peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the innistrad midnight hunt niche?
- Listings span $8.37–$360.23; the average listing price is $104.75 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.