Innistrad Midnight Hunt
FailThe top 5 brands take 99% of clicks, so Innistrad Midnight Hunt is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $110K/yr56K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 45%top-5 click share · 6 brands · 101 sellers
Flapen Score
Innistrad Midnight Hunt against its category
The dotted line is the Toys & Games average. Past it, Innistrad Midnight Hunt is stronger. Inside it, weaker.
Market
The Innistrad Midnight Hunt market on Amazon at a glance
Shoppers on Amazon United States searched for Innistrad Midnight Hunt 56K times last year and spent an estimated $110K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $110Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- mtg innistrad11K searches a year
02 · Price
A sale here is worth $104.75.
Listings sell for $104.75 on average, from $8.37 to $360.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $104.75 that is $0 to $10K a year per listing.
- Average price
- $104.75above the $15 to $100 sweet spot
- Price range
- $8.37–$360.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,421 within Collectible Card Games. It carries 607 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 69%
- Out of stock, average day
- 6.3%
- Average rank
- #1,421in Collectible Card Games
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 607per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Innistrad Midnight Hunt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
- Price
- $50.81
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 4y ago

Magic: The Gathering Innistrad: Crimson Vow Draft Booster Box | 36 Packs + Dracula Box Topper (541 Magic Cards)
- Price
- $144.08
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 4y ago

Card Game Magic: The Gathering Prerelease Kit: MTG Innistrad Crimson Vow - 6 Packs Promos Dice
- Price
- $53.98
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 4y ago

Magic: The Gathering Innistrad: Midnight Hunt Draft Booster Box | 36 Packs (540 Magic Cards)
- Price
- $147.94
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 5y ago

Magic: The Gathering Innistrad: Midnight Hunt Commander Deck Coven Counters (Green-White)
- Price
- $78.97
- Rating
- 4.6/5
- Reviews
- 792
- Age
- 5y ago
Trending
estimated 90-day click momentum
Magic: The Gathering - Innistrad Midnight Hunt Set Booster
- Price
- $11.05
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 4y ago

Magic: The Gathering Innistrad: Crimson Vow Commander Deck Spirit Squadron (White-Blue)
- Price
- $88.71
- Rating
- 4.7/5
- Reviews
- 1,231
- Age
- 4y ago

Magnalube-G Magic: The Gathering Innistrad: Crimson Vow Commander Deck Vampiric Bloodline (Black-Red)
- Price
- $136.87
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 4y ago

Magic The Gathering: Innistrad Double Feature Draft Booster Box
- Price
- $272.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt
- Price
- $50.81
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 4y ago
Newest
by launch date
Magic The Gathering: Innistrad Double Feature Draft Booster Box
- Price
- $272.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Magic: The Gathering Innistrad Remastered Collector Booster - 1 Pack (15 MTG Cards)
- Price
- $40.21
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago

Magic: The Gathering Innistrad Remastered Play Booster Box - 36 Packs (504 MTG Cards)
- Price
- $185.66
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago

INNISTRAD CRIMSON VOW Key Artwork Premium Gaming Mat 60 x 35 cm - TCG Compatible With OCG CCG RPG MTG Mouse Mat
- Price
- $14.91
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 2y ago

Magic the Gathering Innistrad Midnight Hunt Collector Booster 15 Cards
- Price
- $28.85
- Rating
- 5.0/5
- Reviews
- 35
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
101
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
0%
- Magic: The Gathering58%
- Card Game23%
- Wizards of the Coast13%
- Magnalube-G3%
- Magic The Gathering TCG2%
- MPLR BOARD GAME1%
Demand
Innistrad Midnight Hunt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Innistrad Midnight Hunt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mtg innistrad11K/yr
- innistrad9K/yr
- crimson vow5K/yr
- magic the gathering innistrad7K/yr
- mtg crimson vow4K/yr
- mtg midnight hunt3K/yr
- innistrad crimson vow3K/yr
- innistrad midnight hunt3K/yr
- midnight hunt mtg2K/yr
- magic the gathering crimson vow3K/yr
Reviews and returns
What reviews say buyers love and hate about Innistrad Midnight Hunt
We read the reviews and the return reasons for every product selling here.
“He has a high cost”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Innistrad Midnight Hunt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








