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Innistrad Midnight Hunt

Fail

The top 5 brands take 99% of clicks, so Innistrad Midnight Hunt is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$110K/yr56K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
45%top-5 click share · 6 brands · 101 sellers

Flapen Score

Innistrad Midnight Hunt against its category

The dotted line is the Toys & Games average. Past it, Innistrad Midnight Hunt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Innistrad Midnight Hunt market on Amazon at a glance

Shoppers on Amazon United States searched for Innistrad Midnight Hunt 56K times last year and spent an estimated $110K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.9%
Market size, estimated
$110Ka year
Peak month
October2.0× the quietest month
Top search term
mtg innistrad11K searches a year

02 · Price

A sale here is worth $104.75.

Listings sell for $104.75 on average, from $8.37 to $360.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $104.75 that is $0 to $10K a year per listing.

Average price
$104.75above the $15 to $100 sweet spot
Price range
$8.37–$360.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,421 within Collectible Card Games. It carries 607 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
69%
Out of stock, average day
6.3%
Average rank
#1,421in Collectible Card Games
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Innistrad Midnight Hunt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

101

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

0%

  • Brand 158%
  • Brand 223%
  • Brand 313%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Innistrad Midnight Hunt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Innistrad Midnight Hunt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtg innistrad11K/yr
  • innistrad9K/yr
  • crimson vow5K/yr
  • magic the gathering innistrad7K/yr
  • mtg crimson vow4K/yr
  • mtg midnight hunt3K/yr
  • innistrad crimson vow3K/yr
  • innistrad midnight hunt3K/yr
  • midnight hunt mtg2K/yr
  • magic the gathering crimson vow3K/yr

Reviews and returns

What reviews say buyers love and hate about Innistrad Midnight Hunt

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
83%of negative reviews mention “Value For Money”
0.3%of orders come back
“He has a high cost”
A buyer, on “Value For Money”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Innistrad Midnight Hunt questions

Answered from the same tracked data.