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Indian Doll

Fail

Shoppers spend an estimated $45K a year here, so Indian Doll is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$45K/yr86K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
64%top-5 click share · 8 brands · 190 sellers

Flapen Score

Indian Doll against its category

The dotted line is the Toys & Games average. Past it, Indian Doll is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Indian Doll 86K times last year and spent an estimated $45K. The top 5 brands take 94% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.4%
Market size, estimated
$45Ka year
Top search term
native american doll13K searches a year

02 · Price

A sale here is worth $37.29.

Listings sell for $37.29 on average, from $7.88 to $104.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $37.29 that is $9K to $19K a year per listing.

Average price
$37.29inside the $15 to $100 sweet spot
Price range
$7.88–$104.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,092 within Dolls. It carries 1,464 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#2,092in Dolls
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,464per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Indian Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

190

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

4%

  • Brand 160%
  • Brand 217%
  • Brand 312%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Indian Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Indian Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • native american doll13K/yr
  • indian barbie13K/yr
  • indian doll10K/yr
  • indian barbie doll10K/yr
  • indian dolls7K/yr
  • native american dolls7K/yr
  • diwali barbie15K/yr
  • diwali barbie doll3K/yr
  • barbie diwali4K/yr
  • diwali barbie doll 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Doll

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Collectibles”
31%of negative reviews mention “Value For Money”
1.6%of orders come back
“The doll was expensive”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Indian Doll questions

Answered from the same tracked data.