Is imagine ink profitable to sell on Amazon United States?

The niche generates $460K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the imagine ink niche?

13 brands and 81 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in imagine ink?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.7%.

When does demand for imagine ink peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the imagine ink niche?

Listings span $4.57–$31.35; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.

imagine ink

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.57–$31.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$460K

$460K/yr · 476K searches

Avg price

Okay$11.02

avg listing price — sweet spot $15–$100

Review moat

Okay2,418.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, imagine ink is a $460K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

imagine ink market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $441K–$551K; units × avg price
Conversion rate: 8.8%
Avg BSR: #218
Page quality: 0%
Prime: 100%
Sponsored: 26%
Out of stock: 6.5%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

42%

Top 20: 77%

Open market

Bendon59%
Disney19%
Imagine Ink8%
Crayola5%
Marvel2%
Magic Makers1%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top imagine ink search terms

imagine ink coloring book160K/yr -14.7%8.0% conv.
imagine ink145K/yr -0.8%6.5% conv.
magic ink coloring book47K/yr -11.4%7.7% conv.
magic coloring book45K/yr -8.4%4.1% conv.
invisible ink activity book23K/yr -1.5%3.8% conv.
magic ink20K/yr -5.8%3.0% conv.
imagine ink books9K/yr -11.6%8.1% conv.
invisible ink coloring book7K/yr -8.5%9.2% conv.
magic ink coloring books for toddlers7K/yr -25.2%7.7% conv.
magic coloring books for kids ages 4-85K/yr +4.1%4.3% conv.

All search terms

Top imagine ink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bulk Imagine Ink Coloring Book Set for Boys - Bundle with 6 No Mess Coloring Books Featuring Sonic Minecraft Mickey Mouse Spidey Cars and Bluey

Bendon$13.284.1★224 rev

12 Mess Free Imagine Ink Coloring Book Set for Kids - Bulk Bundle with 12 No Mess Coloring Books (Sonic Bluey Mickey Minnie Spidey Peppa Pig)

Bendon$18.374.0★352 rev

Imagine Ink Coloring Book Set - Bundle of 6 No-Mess Books Featuring Disney Princesses Hello Kitty Bluey and More | Girl Mess Free Coloring Bulk

Bendon$13.634.0★27 rev

Disney Mini Imagine Ink Girls Magic Coloring Bundle - Moana Princess Minnie

Disney$9.893.9★79 rev

Disney Princess 24 Page Imagine Ink Magic Ink Pictures with 1 Mess Free Marker Bendon 26012

Disney$6.854.5★468 rev

Newest

by launch date

Superhero Mess Free Coloring Book Activity Set - Bundle with 8 Imagine Ink Books for Boys Kids Toddlers Featuring Spiderman Avengers TMNT More with Invisible Ink Pens

Marvel$16.4410 rev

7mo ago

Imagine Ink Bendon Toy Story Mess-Free Marker Coloring & Activity Book Official Disney Pixar

Imagine Ink$7.5123 rev

8mo ago

Boys Imagine Ink Coloring Book Super Set - Bundle with 3 Mess-Free Activity Books Featuring Toy Story Lion Guard Disney Cars Plus Stickers | Imagine Ink Books for Boys

Disney$9.1925 rev

10mo ago

Disney$7.9836 rev

10mo ago

Bendon$7.53428 rev

11mo ago

What buyers say about imagine ink

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Great Fun”

Color16%

“Colors are bright”

Mess Free8%

“Mess free”

Value For Money7%

“Best value”

Gifting Purpose7%

“Fun gift”

Quality-Overall6%

“Good quality”

Ease Of Use5%

“Easy to use”

Portability4%

“Great for traveling”

Recycle/Reuse3%

“reusable”

Advertised Vs Actual Product2%

“Works as advertised”

What buyers complain about

Quality-Overall15%

“Cheap quality”

Size-Overall9%

“The markers are small”

Value For Money9%

“The cost is a bit pricey”

Color8%

“it's not colorful”

Advertised Vs Actual Product6%

“Not as described”

Functionality-Overall5%

“it barely worked”

Leak-Proof3%

“The ones we got either leaked”

Durability3%

“now the pages are pulling apart”

Water Resistance3%

“It doesnt hold water”

Ease Of Use3%

“Cant use”

Top return reasons

Size-Overall21%

Value For Money14%

Quality-Overall13%

Functionality-Overall10%

Color9%

Advertised Vs Actual Product9%

Defective Material/Parts4%