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illumi brush blender

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 26Conversion 0Competition 16Returns 92Price range 93Avg price 95Brand share 29Review moat 35Quality gap 17

Avg price

Incredible$36.24

avg listing price — sweet spot $15–$100

Price range

Great$13.14–$99.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,964.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 12K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, illumi brush blender is a $0/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

illumi brush blender market data

Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$4K
units × avg price
Conversion rate
0.0%
Avg BSR
#6,531
Page quality
0%
Prime
75%
Sponsored
13%
Out of stock
9.0%
Avg brand age
60 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

68

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Ichibansho Figure25%
  • Funko18%
  • Furyu17%
  • Banpresto16%
  • Great Eastern Entertainment12%
  • L'Oreal Paris7%
  • Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top illumi brush blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about illumi brush blender

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Goes on smooth with a little shine”

Color10%

“Natural look”

Suitability Combination Skin7%

“This product gives your skin a healthy glow”

Quality-Overall7%

“good quality”

Value For Money7%

“Great Value”

Moist/Dry7%

“Looks nice and feels hydrating”

Soft Feel6%

“Makes skin very soft”

Coverage4%

“Good coverage”

Weight Light3%

“Truly is what is says light weight super glow full coverage”

Suitability Hot Weather2%

“Excited to use it in the summer for added glow”

What buyers complain about

Brightness/Shine/Glow9%

“there was no glow on my skin it did nothing looked like bare skin”

Color8%

“No color at all”

Suitability Combination Skin6%

“It makes NO difference on my skin”

Allergies6%

“Allergic reaction”

Thickness6%

“Too sheer”

Adhesion/Stickiness5%

“fills sticky”

Value For Money5%

“Looks like a more expensive product”

Sensitivity-Overall3%

“Not for sensitive skin”

Skin Health3%

“This product will break your skin out”

Functionality-Overall3%

“came opened and I notice nothing”

Top return reasons

Color46%
Brightness/Shine/Glow9%
Advertised Vs Actual Product8%
Functionality-Overall4%
Product Condition4%
Weight Light4%
Coverage3%
Value For Money3%
Oily/Greasy2%
Defective Material/Parts2%

Common questions

Is illumi brush blender profitable to sell on Amazon United States?
The niche generates $0/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (31/100).
How competitive is the illumi brush blender niche?
7 brands and 68 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in illumi brush blender?
Top complaints mined from reviews: Brightness/Shine/Glow, Color, Suitability Combination Skin. The return rate is 1.1%.
When does demand for illumi brush blender peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the illumi brush blender niche?
Listings span $13.14–$99.99; the average listing price is $36.24 (sweet spot $15–$100). The average incumbent carries 2,965 reviews — the moat a new listing must climb.