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Illumi Brush Blender

a small market ($0/yr) — Illumi Brush Blender doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46

Market size 0Growth 26Conversion 0Competition 16Returns 92Price range 93Avg price 95Brand share 29Review moat 35Quality gap 17
This niche Category average · 3,143 niches

Is Illumi Brush Blender profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Illumi Brush Blender is a $0/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Illumi Brush Blender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr100
Search volume / yr+0.7%12K
Conversion rate0.0%
Avg price$36.24

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers7 · 68
Top-5 product click share81%
Open market12%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement13%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews2,965

Top Illumi Brush Blender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

68

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Ichibansho Figure25%
  • Funko18%
  • Furyu17%
  • Banpresto16%
  • Great Eastern Entertainment12%
  • L'Oreal Paris7%
  • Open — no brand owns it (1 brand, 5%)

Illumi Brush Blender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12KCVR0.0%Products8Brands7Top 5 Brands88%OOS Rate9.0%Rating4.7★Reviews2,965Avg BSR#6,531
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

What reviews say buyers love and hate about Illumi Brush Blender

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Brightness/Shine/Glow32%

Goes on smooth with a little shine

Color10%

Natural look

Suitability Combination Skin7%

This product gives your skin a healthy glow

Quality-Overall7%

good quality

Value For Money7%

Great Value

What buyers complain about

53% of reviews
Brightness/Shine/Glow9%

there was no glow on my skin it did nothing looked like bare skin

Color8%

No color at all

Suitability Combination Skin6%

It makes NO difference on my skin

Allergies6%

Allergic reaction

Thickness6%

Too sheer

Illumi Brush Blender return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
46%
2Brightness/Shine/Glow
9%
3Advertised Vs Actual Product
8%
4Functionality-Overall
4%
5Product Condition
4%

Common Illumi Brush Blender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Illumi Brush Blender 31/100 on Amazon United States — Skip it. The niche generates $0/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.
Search demand for Illumi Brush Blender on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 2.3× the quietest.