ice cream bath toy
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Review moat
Great480.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.97–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 53K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ice cream bath toy is a $40K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ice cream bath toy market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $29K–$38K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,374
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 83%
- Out of stock
- 16.6%
- Avg brand age
- 35 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
12%
- AugToy24%
- Zeewoo21%
- TNOIE13%
- TOMY12%
- Gretex10%
- Niulife8%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.3×
Top ice cream bath toy search terms
- ice cream bath toy18K/yr
- bath ice cream foam maker8K/yr
- ice cream bath machine9K/yr
- ice cream bubble bath toy6K/yr
- bubble ice cream maker bath toy7K/yr
- bathtub ice cream maker toy2K/yr
- peppa pig ice cream bath toy2K/yr
Top ice cream bath toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AugToy Ice Cream Foam Maker Bubble Bath Toys for Toddlers 3-5 Years
AugToy$20.243.9★1,930 rev
Bath Toys for Kids Ages 4-8 Ice Cream Foam Maker Play Set
Zeewoo$18.504.3★199 rev
Baby Bath Toys for Kids Ages 3+ Ice Cream Bubble Machine for Toddlers
TNOIE$22.613.3★129 rev
TOMY Toomies Peppa Pig Bubble Ice Cream Maker Bubble Bath Toy - Toddler Bath Toys Bubble Maker - Peppa Pig Toy with Foam-Producing Pump Action - Ages 18 Months and Up
TOMY$23.854.2★1,595 rev
Bath Toys Bubble Ice Cream Bath Machine Toy with Snap Buttons Not Fall Bathtub Toys for Toddlers 1-3 Bubble Machine Toys Age 3 4 5 Year Old Girls Boys Holiday Birthday Shower Gifts
Niulife$23.053.8★95 rev
Newest
by launch date
EIRZNGXQ Ice Cream Foam Bath Bubble Maker Toy Bubble Ice Cream Maker Bath Toy Cute Bubbles Pretend Cake Play Set Shower Toys for 3 4 5 6 7 8 Years Old Boys Girls (Blue with Box)
EIRZNGXQ$22.890 rev
Bath Toys for Kids Ages 4-8 Ice Cream Foam Maker Play Set
Zeewoo$18.50199 rev
Bath Toys Bubble Ice Cream Bath Machine Toy with Snap Buttons Not Fall Bathtub Toys for Toddlers 1-3 Bubble Machine Toys Age 3 4 5 Year Old Girls Boys Holiday Birthday Shower Gifts
Niulife$23.0595 rev
Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.97398 rev
HertyPals Bath Toys Silicone Ice Cream Stacking Toy for Toddlers
HertyPals$14.1343 rev
Trending
90-day click momentumEIRZNGXQ Ice Cream Foam Bath Bubble Maker Toy Bubble Ice Cream Maker Bath Toy Cute Bubbles Pretend Cake Play Set Shower Toys for 3 4 5 6 7 8 Years Old Boys Girls (Blue with Box)
EIRZNGXQ$22.890.0★
Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+
Skip Hop$10.974.7★
HertyPals Bath Toys Silicone Ice Cream Stacking Toy for Toddlers
HertyPals$14.134.7★
Baby Bath Toys for Kids Ages 3+ Ice Cream Bubble Machine for Toddlers
TNOIE$22.613.3★
Bath Toys Bubble Ice Cream Bath Machine Toy with Snap Buttons Not Fall Bathtub Toys for Toddlers 1-3 Bubble Machine Toys Age 3 4 5 Year Old Girls Boys Holiday Birthday Shower Gifts
Niulife$23.053.8★
What buyers say about ice cream bath toy
What buyers praise and complain about, mined from review topics.What buyers love
“Good Fun”
“Great quality toys”
“Easy to clean”
“Great gift for small kids”
“affordable”
“Durable and easy to use”
“Cute fit pretend bath play”
“Was exactly as described”
“easy to use”
“love that it sticks to tub to stay off the bottom”
What buyers complain about
“Broke after a few months”
“Poor quality”
“Doesn't work”
“Too small”
“it just started smelling really moldy”
“definitely not worth the price”
“Boring even for my 4 year old”
“Doesnt stick well at all”
“Leaked and did not make fluffy bubbles. I tried 3 soaps”
“Complete scam stay away for real”
Top return reasons
Common questions
- Is ice cream bath toy profitable to sell on Amazon United States?
- The niche generates $40K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the ice cream bath toy niche?
- 11 brands and 18 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in ice cream bath toy?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.3%.
- When does demand for ice cream bath toy peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the ice cream bath toy niche?
- Listings span $10.97–$23.85; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.