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Ice Cream Bath Toy

soft demand (-36.5% this quarter) — Ice Cream Bath Toy doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 10Growth 7Conversion 50Competition 18Returns 89Price range 69Avg price 85Brand share 41Review moat 76Quality gap 95
This niche Category average · 3,143 niches

Is Ice Cream Bath Toy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ice Cream Bath Toy is a $40K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 44/100.

Ice Cream Bath Toy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.5% over the last 90 days and 4.0% of searches end in a purchase.

$40K

revenue / yr

Units sold / yr2K
Search volume / yr-36.5%53K
Conversion rate4.0%
Avg price$19.06

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 18
Top-5 product click share79%
Open market20%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews480

Top Ice Cream Bath Toy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • AugToy24%
  • Zeewoo21%
  • TNOIE13%
  • TOMY12%
  • Gretex10%
  • Niulife8%
  • Open — no brand owns it (5 brands, 12%)

Ice Cream Bath Toy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR4.0%Products12Brands11Top 5 Brands80%OOS Rate16.6%Rating4.0★Reviews480Avg BSR#1,374
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 6.3×

Top Ice Cream Bath Toy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice cream bath toy18K/yr
  • bath ice cream foam maker8K/yr
  • ice cream bath machine9K/yr
  • ice cream bubble bath toy6K/yr
  • bubble ice cream maker bath toy7K/yr
  • bathtub ice cream maker toy2K/yr
  • peppa pig ice cream bath toy2K/yr

What reviews say buyers love and hate about Ice Cream Bath Toy

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience54%

Good Fun

Quality-Overall7%

Great quality toys

Ease Of Cleaning4%

Easy to clean

Gifting Purpose4%

Great gift for small kids

Value For Money4%

affordable

What buyers complain about

70% of reviews
Durability14%

Broke after a few months

Quality-Overall14%

Poor quality

Functionality-Overall10%

Doesn't work

Size-Overall8%

Too small

Smell5%

it just started smelling really moldy

Ice Cream Bath Toy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Defective Material/Parts
16%
3Functionality-Overall
13%
4Quality-Overall
10%
5Adhesion/Stickiness
7%

Common Ice Cream Bath Toy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Cream Bath Toy 44/100 on Amazon United States — Skip it. The niche generates $40K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -36.5% over the last 90 days.
Search demand for Ice Cream Bath Toy on Amazon United States peaks in Apr–Nov–Dec, where the busiest month runs 6.3× the quietest.