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Ice Breaker Game

Fail

The top 5 products take 100% of clicks, so Ice Breaker Game is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$183K/yr95K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Ice Breaker Game against its category

The dotted line is the Toys & Games average. Past it, Ice Breaker Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Breaker Game market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Breaker Game 95K times last year and spent an estimated $183K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
9.4%
Market size, estimated
$183Ka year
Peak month
December1.7× the quietest month
Top search term
put a finger down game adult31K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $15.58 to $25.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $20.57 that is $26K to $31K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$15.58–$25.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Dedicated Deck Card Games. It carries 843 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#204in Dedicated Deck Card Games
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
843per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ice Breaker Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 36%

Demand

Ice Breaker Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Ice Breaker Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • put a finger down game adult31K/yr
  • put a finger down12K/yr
  • ice breaker games12K/yr
  • ice breaker game for adults12K/yr
  • put a finger down game7K/yr
  • ice breaker cards5K/yr
  • icebreaker game6K/yr
  • icebreaker games for adults4K/yr
  • icebreaker cards4K/yr
  • ice breaker games for work4K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Breaker Game

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Trivia Games”
3.1%of orders come back
“The family friendly cards are kind of boring”
A buyer, on “Trivia Games”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ice Breaker Game questions

Answered from the same tracked data.