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Hydrophobic Sand

Fail

The top 5 brands take 98% of clicks, so Hydrophobic Sand is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$33K/yr50K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
85%top-5 click share · 6 brands · 12 sellers

Flapen Score

Hydrophobic Sand against its category

The dotted line is the Toys & Games average. Past it, Hydrophobic Sand is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrophobic Sand market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrophobic Sand 50K times last year and spent an estimated $33K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
5.0%
Market size, estimated
$33Ka year
Peak month
May4.8× the quietest month
Top search term
kinetic sand splash18K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $6.46 to $28.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.04 that is $3K to $7K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$6.46–$28.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #96 within Craft Kits. It carries 1,901 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#96in Craft Kits
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,901per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hydrophobic Sand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

12

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Chuckle & Roar48%
  • Kinetic Sand44%
  • Chico Land2%
  • Carolart2%
  • JULAN2%
  • XIAOHONG2%
  • Open — no brand owns it (0%)

Demand

Hydrophobic Sand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 4.8×

Search terms

Top Hydrophobic Sand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kinetic sand splash18K/yr
  • water sand8K/yr
  • grand sand8K/yr
  • water kinetic sand5K/yr
  • chuckle and roar sand4K/yr
  • kinetic sand water3K/yr
  • kinetic sand for water1K/yr
  • color changing kinetic sand2K/yr
  • grand sand sensory compound610/yr
  • grand sand for water380/yr

Reviews and returns

What reviews say buyers love and hate about Hydrophobic Sand

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Color”
1.1%of orders come back
“Does not change color like shown”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hydrophobic Sand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data