Hydrophobic Sand
FailThe top 5 brands take 98% of clicks, so Hydrophobic Sand is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $33K/yr50K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 12 sellers
Flapen Score
Hydrophobic Sand against its category
The dotted line is the Toys & Games average. Past it, Hydrophobic Sand is stronger. Inside it, weaker.
Market
The Hydrophobic Sand market on Amazon at a glance
Shoppers on Amazon United States searched for Hydrophobic Sand 50K times last year and spent an estimated $33K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $33Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- kinetic sand splash18K searches a year
02 · Price
A sale here is worth $13.04.
Listings sell for $13.04 on average, from $6.46 to $28.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.04 that is $3K to $7K a year per listing.
- Average price
- $13.04under the $15 to $100 sweet spot
- Price range
- $6.46–$28.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #96 within Craft Kits. It carries 1,901 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #96in Craft Kits
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,901per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hydrophobic Sand products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chuckle & Roar Grand Sand Color Mix Sensory Sand Never Dries Out Ages 3+
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 2y ago

Kinetic Sand Splash Water Play Sandbox with 12oz Color-Change Play Sand 4 Molds & Tray (Amazon Exclusive) Toddler Toys Kids Toys for Girls & Boys
- Price
- $13.96
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago

Chuckle & Roar Grand Sand Sand Art Kit Party Favors Never Drying 3 Pack
- Price
- $7.23
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 2y ago

Kinetic Sand Splash 1.5lb White-Pink Color-Change Play Sand & Character Mold Resealable Bag Toddler Toys Kids Toys for Girls & Boys Ages 3 and up
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

Kinetic Sand Splash Starter Case with 6oz Color-Change Play Sand 3 Tools & Molds Reusable Storage Sensory Toys Holiday Gifts & Stocking Stuffers for Kids Ages 3 and up
- Price
- $6.46
- Rating
- 4.4/5
- Reviews
- 406
- Age
- 1y ago
Trending
estimated 90-day click momentum
6 Pack Colorful Magic Sand - Amazing Hydrophobic Sand Space Sand Never Gets Wet Magic Sand Colored Play Sand - Gifts for Kids Stress Reliever Learning Tool Novelties Party Favors
- Price
- $14.38
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6y ago

Carolart Color Changing Sensory Sand Refill 4.5lb Play Sand for Kids
- Price
- $28.93
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 5mo ago

Kinetic Sand 3.25lb Beach Sand Amazon Exclusive Sensory Toys Ages 3+
- Price
- $15.22
- Rating
- 4.7/5
- Reviews
- 20,078
- Age
- 6y ago

Chuckle & Roar Grand Sand Color Mix Sensory Sand Never Dries Out Ages 3+
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 2y ago

JULAN 6 Pack Magic Sand - Space & Colored Sand Toys for Kids & Adults - 6 Colors
- Price
- $17.06
- Rating
- 4.3/5
- Reviews
- 728
- Age
- 6y ago
Newest
by launch date
Carolart Color Changing Sensory Sand Refill 4.5lb Play Sand for Kids
- Price
- $28.93
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 5mo ago

Kinetic Sand Splash Water Play Sandbox with 12oz Color-Change Play Sand 4 Molds & Tray (Amazon Exclusive) Toddler Toys Kids Toys for Girls & Boys
- Price
- $13.96
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago

Kinetic Sand Splash 1.5lb White-Pink Color-Change Play Sand & Character Mold Resealable Bag Toddler Toys Kids Toys for Girls & Boys Ages 3 and up
- Price
- $6.81
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

Kinetic Sand Splash Starter Case with 6oz Color-Change Play Sand 3 Tools & Molds Reusable Storage Sensory Toys Holiday Gifts & Stocking Stuffers for Kids Ages 3 and up
- Price
- $6.46
- Rating
- 4.4/5
- Reviews
- 406
- Age
- 1y ago

Chico Land Waterplay & Sensory Play Sand - 2.2lb Moldable Non-Toxic Sand for Kids Ages 4+ for Indoor/Outdoor Sandbox Water Table & Sensory Play Mess-Free Easy Clean Resealable Bag
- Price
- $18.02
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
12
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Chuckle & Roar48%
- Kinetic Sand44%
- Chico Land2%
- Carolart2%
- JULAN2%
- XIAOHONG2%
- Open — no brand owns it (0%)
Demand
Hydrophobic Sand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.8×
Search terms
Top Hydrophobic Sand search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kinetic sand splash18K/yr
- water sand8K/yr
- grand sand8K/yr
- water kinetic sand5K/yr
- chuckle and roar sand4K/yr
- kinetic sand water3K/yr
- kinetic sand for water1K/yr
- color changing kinetic sand2K/yr
- grand sand sensory compound610/yr
- grand sand for water380/yr
Reviews and returns
What reviews say buyers love and hate about Hydrophobic Sand
We read the reviews and the return reasons for every product selling here.
“Does not change color like shown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrophobic Sand questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








