hunter x hunter
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$25.94avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.76–$84.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good800.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$218K$218K/yr · 1.1M searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hunter x hunter is a $218K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
hunter x hunter market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $259K–$324K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #43,697
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 61%
- Out of stock
- 6.0%
- Avg brand age
- 35 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
274
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
20%
Top 20: 53%
Open market
27%
- Funko26%
- Bioworld19%
- Banpresto12%
- Get Trend7%
- Jada6%
- Furyu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top hunter x hunter search terms
- hunter x hunter445K/yr
- hunter x hunter figure120K/yr
- hxh102K/yr
- hxh figure57K/yr
- hunter x hunter funko pop76K/yr
- hunter hunter53K/yr
- hunter x hunter merch66K/yr
- hunterxhunter42K/yr
- hxh funko pop32K/yr
- hunter x21K/yr
Top hunter x hunter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jada Hunter x Hunter Metalfigs 2.5 4 Pack (Gon Killua Kurapika Leorio) - Collectible Die-Cast Figures - Authentic Designs Premium Quality - Toys for Adults & Kids
Jada$24.664.8★72 rev
Get Trend Hunter x Hunter Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Hunter x Hunter)
Get Trend$24.544.6★53 rev
Banpresto - Hunter x Hunter - Curarpikt Grandista Figure
Banpresto$32.024.6★13 rev
FURYU Hunter x Hunter Exceed Creative PVC Statue Chrollo Requiem Ver. 21 cm
Furyu$40.975.0★6 rev
Funko POP! Animation: Hunter x Hunter (HxH) - Gon Freecss (Shelf Sitter)
Funko$16.094.9★90 rev
Newest
by launch date
Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (X-Large) Multicolored
Seven Times Six$22.754 rev
Thunder Tech Hunter x Hunter - Killua Grandista Figure
Thunder Tech$35.2014 rev
Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure
Banpresto$27.208 rev
Get Trend Hunter x Hunter Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Hunter x Hunter)
Get Trend$24.5453 rev
Banpresto - Hunter x Hunter - Curarpikt Grandista Figure
Banpresto$32.0213 rev
Trending
90-day click momentumHunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (X-Large) Multicolored
Seven Times Six$22.755.0★
Hunter X Hunter Characters Mens Black Sleep Pajama Shorts-XL
Bioworld$22.460.0★
Hunter x Hunter Gon Freecss Adult Cloud Wash Short Sleeve Tee-Small
Bioworld$17.745.0★
HxH Hunter x Hunter Mens Black Tee T-Shirt Shirt-Large
Bioworld$14.984.7★
Hunter X Hunter Character Squares Mens Black Sleep Pajama Shorts-XL
Bioworld$20.295.0★
What buyers say about hunter x hunter
What buyers praise and complain about, mined from review topics.What buyers love
“It's a well-made shirt that looks great”
“Collect them All”
“The fit is flexible”
“totally worth every penny”
“Just like description”
“It was a great gift my son really liked it alot”
“Great figure, face looks accurate and the colors match up”
“he truly loves this design”
“Care instructions are straightforward, too”
“it seems durable honestly”
What buyers complain about
“so the hat seems to fit larger than normal”
“Broke”
“it's more difficult”
“those who like the box on display be careful”
“some of the images look AI generated”
“Flimsy chain”
“Not the best quality from Banpresto that ive seen in the past”
“Necklace chain flimsy broke right after I opened it”
“Much at weight than thought to be”
“for how much it costs I would've expected it to have a decent type of material”
Top return reasons
Common questions
- Is hunter x hunter profitable to sell on Amazon United States?
- The niche generates $218K/yr across 90 tracked products. 16 of 30 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hunter x hunter niche?
- 28 brands and 274 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in hunter x hunter?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.4%.
- When does demand for hunter x hunter peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the hunter x hunter niche?
- Listings span $6.76–$84.38; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.