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Hunter X Hunter

Hunter X Hunter shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 42Growth 36Conversion 9Competition 95Returns 88Price range 87Avg price 95Brand share 60Review moat 67Quality gap 19
This niche Category average · 3,143 niches

Is Hunter X Hunter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Hunter X Hunter is a $218K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Hunter X Hunter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.6% over the last 90 days and 0.7% of searches end in a purchase.

$218K

revenue / yr

Units sold / yr13K
Search volume / yr+8.6%1.1M
Conversion rate0.7%
Avg price$25.94

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers28 · 274
Top-5 product click share20%
Open market31%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 90 products

Sponsored placement61%
New entrants (1y)30· 16 succeeded
Avg rating4.7★
Avg reviews800

Top Hunter X Hunter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

$0$4K$9K$13K$17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

274

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

20%

Top 20: 53%

Open market

27%

  • Funko26%
  • Bioworld19%
  • Banpresto12%
  • Get Trend7%
  • Jada6%
  • Furyu4%

Hunter X Hunter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.7%Products90Brands28Top 5 Brands69%OOS Rate6.0%Rating4.7★Reviews800Avg BSR#43,697
60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Hunter X Hunter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hunter x hunter445K/yr
  • hunter x hunter figure120K/yr
  • hxh102K/yr
  • hxh figure57K/yr
  • hunter x hunter funko pop76K/yr
  • hunter hunter53K/yr
  • hunter x hunter merch66K/yr
  • hunterxhunter42K/yr
  • hxh funko pop32K/yr
  • hunter x21K/yr

What reviews say buyers love and hate about Hunter X Hunter

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall26%

It's a well-made shirt that looks great

Collectibles10%

Collect them All

Size-Overall9%

The fit is flexible

Value For Money7%

totally worth every penny

Advertised Vs Actual Product5%

Just like description

What buyers complain about

74% of reviews
Size-Overall33%

so the hat seems to fit larger than normal

Durability13%

Broke

Ease Of Use7%

it's more difficult

Display-Overall5%

those who like the box on display be careful

Advertised Vs Actual Product5%

some of the images look AI generated

Hunter X Hunter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Defective Material/Parts
15%
3Advertised Vs Actual Product
11%
4Value For Money
10%
5Color
4%

Common Hunter X Hunter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hunter X Hunter 56/100 on Amazon United States — Worth a look. The niche generates $218K/yr across 90 tracked products. 16 of 30 products launched in the last 360 days are still selling. Search demand moved +8.6% over the last 90 days.
Search demand for Hunter X Hunter on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.3× the quietest.