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How to Train Your Dragon Costume

weak search conversion (0.4%) — How to Train Your Dragon Costume doesn't clear our bar today.

Flapen Score

45
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Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 22Growth 19Conversion 5Competition 72Returns 24Price range 81Avg price 95Brand share 74Review moat 89Quality gap 43
This niche Category average · 3,143 niches

Is How to Train Your Dragon Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, How to Train Your Dragon Costume is a $87K/yr Amazon United States market (600K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 45/100.

How to Train Your Dragon Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.2% over the last 90 days and 0.4% of searches end in a purchase.

$87K

revenue / yr

Units sold / yr8K
Search volume / yr-11.2%600K
Conversion rate0.4%
Avg price$38.37

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers23 · 55
Top-5 product click share42%
Open market39%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement69%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews215

Top How to Train Your Dragon Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

55

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

42%

Top 20: 82%

Open market

33%

  • ComfyCamper16%
  • WILDROOMS14%
  • vogeen13%
  • Dreamworks Dragons9%
  • Disguise9%
  • Kidukso7%

How to Train Your Dragon Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume600KCVR0.4%Products39Brands23Top 5 Brands61%OOS Rate27.8%Rating4.5★Reviews215Avg BSR#31,883
25K15KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top How to Train Your Dragon Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • how to train your dragon costume156K/yr
  • toothless costume140K/yr
  • toothless costume for kids133K/yr
  • toothless dragon costume25K/yr
  • toothless mask30K/yr
  • how to train your dragon mask12K/yr
  • how to train your dragon costumes10K/yr
  • how to train your dragon costume kids17K/yr
  • toothless dragon costume kids13K/yr
  • httyd costume6K/yr

What reviews say buyers love and hate about How to Train Your Dragon Costume

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Fun/Entertainment Experience20%

Fun

Quality-Overall17%

Good quality

Size-Overall10%

a great fit

Warmth9%

cozy feel that makes it good not just for costumes

Comfort-Overall8%

Comfortable

What buyers complain about

76% of reviews
Size-Overall17%

they run incredibly small

Durability14%

she enjoyed the till they broke :

Defective Material/Parts9%

Faulty piece

Material Quality7%

Material not the best

Quality-Overall7%

Disgustingly cheap

How to Train Your Dragon Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.4%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Length
11%
3Value For Money
4%
4Advertised Vs Actual Product
4%
5Material Quality
2%

Common How to Train Your Dragon Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores How to Train Your Dragon Costume 45/100 on Amazon United States — Skip it. The niche generates $87K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.
How to Train Your Dragon Costume buyers on Amazon United States complain most about Size-Overall, Durability, Defective Material/Parts, the themes mined from the niche's reviews. Its return rate is 5.4% — above our launch gate.