how to train your dragon costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.37avg listing price — sweet spot $15–$100
Review moat
Great215.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.93–$115.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$87K$87K/yr · 600K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, how to train your dragon costume is a $87K/yr Amazon United States market (600K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
how to train your dragon costume market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $230K–$307K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #31,883
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 27.8%
- Avg brand age
- 37 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
55
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
42%
Top 20: 82%
Open market
33%
- ComfyCamper16%
- WILDROOMS14%
- vogeen13%
- Dreamworks Dragons9%
- Disguise9%
- Kidukso7%
Demand
Weekly Amazon search volume, last 43 weeks — -11.2% search growth over the last 90 days.Top how to train your dragon costume search terms
- how to train your dragon costume156K/yr
- toothless costume140K/yr
- toothless costume for kids133K/yr
- toothless dragon costume25K/yr
- toothless mask30K/yr
- how to train your dragon mask12K/yr
- how to train your dragon costumes10K/yr
- how to train your dragon costume kids17K/yr
- toothless dragon costume kids13K/yr
- httyd costume6K/yr
Top how to train your dragon costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM
ComfyCamper$17.424.7★85 rev
Dreamworks Dragons Blast & Roar Toothless Role Play Dragon Mask
Dreamworks Dragons$21.504.7★464 rev
Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
WILDROOMS$34.814.3★201 rev
Kidukso Unisex Adult Dragon Onesie Pajamas Cute Animal Sleepwear Dragon Costume Halloween Christmas Party Costumes for Women Teens Men Black Large
Kidukso$53.784.4★346 rev
Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black
vogeen$33.664.5★140 rev
Newest
by launch date
How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)
INTIMO$39.5728 rev
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
NCBYKM$39.31182 rev
homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
homwepajs$35.244 rev
Kuberas Adult Dragon Onesie Costume Pajamas Animal Flannel Hooded One-Piece with Zipper Halloween Cosplay Costume Sleepwear Black
Kuberas$23.4924 rev
Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y
WILDROOMS$34.81201 rev
Trending
90-day click momentum
Dragon Onesie Costume for Men and Women with Hood and Wings
Generic$35.314.3★
NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)
NCBYKM$39.314.5★
Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black
vogeen$33.664.5★
WILDROOMS Unisex Adult Animal Onesie Pajamas Cosplay Halloween Costume Christmas One-Piece Sleepwear Black-M
WILDROOMS$27.504.4★
homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men
homwepajs$35.245.0★
What buyers say about how to train your dragon costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fun”
“Good quality”
“a great fit”
“cozy feel that makes it good not just for costumes”
“Comfortable”
“it's so soft”
“great for the price”
“Such a great gift and super easy to set up and use”
“Worked as advertised”
“Worked great”
What buyers complain about
“they run incredibly small”
“she enjoyed the till they broke :”
“Faulty piece”
“Material not the best”
“Disgustingly cheap”
“It falls to the left and right and the mouth action doesn't work correctly”
“they werent sewn properly so theres holes in different places”
“Idk it makes my head kinda itchy”
“attracts a lot of lint”
“the leg holes by your ankle are extremely tight”
Top return reasons
Common questions
- Is how to train your dragon costume profitable to sell on Amazon United States?
- The niche generates $87K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the how to train your dragon costume niche?
- 23 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in how to train your dragon costume?
- Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 5.4% — above our launch gate.
- What does it cost to enter the how to train your dragon costume niche?
- Listings span $11.93–$115.23; the average listing price is $38.37 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.