How to Train Your Dragon Costume

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

600K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

0.4%

Market size, estimated

$87Ka year

Top search term

how to train your dragon costume156K searches a year

Listings sell for $38.37 on average, from $11.93 to $115.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.37 that is $4K to $10K a year per listing.

Average price

$38.37inside the $15 to $100 sweet spot

Price range

$11.93–$115.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

5.4%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #31,883 within Dress-Up Accessories. It carries 215 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

85%

Out of stock, average day

27.8%

Average rank

#31,883in Dress-Up Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

215per listing

Listings tracked

39

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months