Is Hot Wheels Coloring Book profitable to sell on Amazon United States?

Flapen scores Hot Wheels Coloring Book 30 out of 100 on Amazon United States, a Fail. Shoppers spend $50K a year across 7 tracked products. Search demand grew -14.0% in the last 90 days.

How competitive is the Hot Wheels Coloring Book niche on Amazon United States?

4 brands and 36 sellers compete in Hot Wheels Coloring Book on Amazon United States. The top 5 Hot Wheels Coloring Book products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Hot Wheels Coloring Book?

Hot Wheels Coloring Book buyers on Amazon United States complain most about Size-Overall. An estimated 1.2% of orders come back.

What does it cost to enter the Hot Wheels Coloring Book niche?

Hot Wheels Coloring Book sells for $8.55 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.19 to $14.16. The average product has 390 reviews, the count a new listing must catch up to.

Hot Wheels Coloring Book

Fail

The top 5 brands take 100% of clicks, so Hot Wheels Coloring Book is a Fail.

Filters Low Review Barrier

Flapen Score: 30
30 / 100Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size: $50K/yr66K searches / yr
90-day growth: -14.0%search demand this quarter
Competition: 93%top-5 click share · 4 brands · 36 sellers

Flapen Score

Hot Wheels Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Hot Wheels Coloring Book is stronger. Inside it, weaker.

30Fail

This niche Category average

See the method

Market

The Hot Wheels Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Wheels Coloring Book 66K times last year and spent an estimated $50K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months: 66K
Growth, 90 days vs prior 90: -14.0%
Conversion, latest week: 8.9%
Market size, estimated: $50Ka year
Top search term: hot wheels coloring book27K searches a year

02 · Price

A sale here is worth $8.55.

Listings sell for $8.55 on average, from $4.19 to $14.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $8.55 that is $6K to $9K a year per listing.

Average price: $8.55under the $15 to $100 sweet spot
Price range: $4.19–$14.16
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 750–1,000
Revenue per listing a year: $6K–$9K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,151 within Craft Kits. It carries 390 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #1,151in Craft Kits
Average rating: 4.71 starsAmazon United States average 4.42 stars
Average reviews: 390per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Hot Wheels Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 154%
Brand 226%
Brand 316%
Brand 44%

Demand

Hot Wheels Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Hot Wheels Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hot wheels coloring book27K/yr -16.1%6.1% conv.
coloring book cars11K/yr -7.9%0.6% conv.
car coloring book for kids9K/yr -12.7%1.6% conv.
race car coloring book8K/yr -10.8%2.4% conv.
hot wheels activity book5K/yr -24.1%1.3% conv.
hotwheels coloring book4K/yr -8.5%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Hot Wheels Coloring Book

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”

100%of negative reviews mention “Size-Overall”

1.2%of orders come back

“Too Small”

A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Hot Wheels Coloring Book questions

Answered from the same tracked data.

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