Horse Crafts
MaybeAn estimated 1.7% of orders come back. But shoppers spend an estimated $55K a year here, so Horse Crafts is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $55K/yr66K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 52%top-5 click share · 24 brands · 30 sellers
Flapen Score
Horse Crafts against its category
The dotted line is the Toys & Games average. Past it, Horse Crafts is stronger. Inside it, weaker.
Market
The Horse Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Crafts 66K times last year and spent an estimated $55K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $55Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- horse crafts28K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $5.91 to $33.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.06 that is $0 to $1K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $5.91–$33.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #387 within Craft Kits. It carries 546 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 16.9%
- Average rank
- #387in Craft Kits
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 546per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Horse Crafts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Geelin 24 Pcs Wooden Horse Craft Western Ornament Unfinished Wooden Cutouts Horse Painting Kit Unicorn Ornament DIY Cowboy Craft Paint Your Own Art for Christmas Party Favors(Classic)
- Price
- $14.03
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 1y ago

gisgfim 16 Pack Horse Crafts for Kids Wind Chime Kits Make Your Own Horseshoe Wind Chime Ornament Unfinished Wooden DIY Coloring Horse Art Craft for School Home Hanging Decor Birthday Supply Favor
- Price
- $15.61
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch
- Price
- $10.38
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Aowplc 48 Pcs Make A Horse Sticker Sheets Mix and Match for Kids Horse Party Favors Supplies Birthday Gifts Activity Crafts
- Price
- $8.89
- Rating
- 4.8/5
- Reviews
- 893
- Age
- 2y ago

Melissa & Doug Created by Me! Horse Figurines Craft Kit (2 Resin Horses 6 Paints Paintbrush)
- Price
- $12.99
- Rating
- 4.7/5
- Reviews
- 4,691
- Age
- 15y ago
Trending
estimated 90-day click momentum
30 PCS Wooden Horse Cutouts 4 Inch Unfinished Wood Running Horse Crafts Wooden Running Horses Hanging Ornaments Blank Horses Craft Cutout Gift Tags for Home Party Decoration DIY Crafts Project
- Price
- $8.73
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 5mo ago

Fennoral 30 Pack Wooden Horse Craft Kit for Kids DIY Paint Dream Catcher
- Price
- $16.90
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 3y ago

Cinrobiye 24 Pcs Horse Coloring Jigsaw Craft Kit for Kids DIY Farm Pony Activity Set Bulk with 12 Designs Rodeo Birthday Party Favors Classroom Art Projects Western Theme Supplies
- Price
- $16.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Fennoral 8 Pack Wind Chime Kit for Kids Make Your Own Horse Head Wind Chime Wooden Arts and Crafts for Girls Boys Ornaments DIY Coloring Horse Craft for Art Activity Birthday Party Supplies
- Price
- $14.63
- Rating
- 4.0/5
- Reviews
- 125
- Age
- 3y ago

Lesnala 48 Pcs Unfinished Wood Horseshoe Cutouts Crafts for DIY 4 Styles
- Price
- $9.94
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Newest
by launch date
30 PCS Wooden Horse Cutouts 4 Inch Unfinished Wood Running Horse Crafts Wooden Running Horses Hanging Ornaments Blank Horses Craft Cutout Gift Tags for Home Party Decoration DIY Crafts Project
- Price
- $8.73
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 5mo ago

Cinrobiye 24 Pcs Horse Coloring Jigsaw Craft Kit for Kids DIY Farm Pony Activity Set Bulk with 12 Designs Rodeo Birthday Party Favors Classroom Art Projects Western Theme Supplies
- Price
- $16.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

BGick Horse Party Favors Birthday Supplies24 Pcs Wooden Horse Craft Painting KitUnicorn OrnamentDIY Cowboy Craft Gift TagsUnfinished Wooden Cutouts(25 Gift Bags + 48 paintbrushes)
- Price
- $27.70
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 12mo ago

Czlotyh 36 PCS Horse Crafts Unfinished Wooden Cutouts DIY Painting Kit Unicorn Paint You Own Wood Tags Western Cowboy Cowgirl for Derby Party Favors Home Decor Craft Gift Art Activity
- Price
- $13.19
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago

Magical Valley Horse Barn Craft Kit for Kids DIY Wooden Barn Building Kit Arts & Crafts for Kids Horse Toys for Girls & Boys Creative Activity Birthday Gift for Kids Ages 512
- Price
- $24.45
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
30
Est. top-5 brand share
55%
Top 20: 95%
Est. top-5 click share
52%
Top 20: 90%
Open market
40%
- Geelin19%
- gisgfim11%
- SENQAO10%
- Melissa & Doug8%
- Aowplc7%
- Fennoral5%
Demand
Horse Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Horse Crafts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- horse crafts28K/yr
- horse craft22K/yr
- horse crafts for kids9K/yr
- horse arts and crafts7K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Crafts
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Crafts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








