horse crafts
Worth a lookShows low returns (1.7%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good546.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$5.91–$33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, horse crafts is a $55K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
horse crafts market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 16.9%
- Avg brand age
- 30 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
30
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
52%
Top 20: 90%
Open market
40%
- Geelin19%
- gisgfim11%
- SENQAO10%
- Melissa & Doug8%
- Aowplc7%
- Fennoral5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top horse crafts search terms
- horse crafts28K/yr
- horse craft22K/yr
- horse crafts for kids9K/yr
- horse arts and crafts7K/yr
Top horse crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Geelin 24 Pcs Wooden Horse Craft Western Ornament Unfinished Wooden Cutouts Horse Painting Kit Unicorn Ornament DIY Cowboy Craft Paint Your Own Art for Christmas Party Favors(Classic)
Geelin$14.034.7★89 rev
gisgfim 16 Pack Horse Crafts for Kids Wind Chime Kits Make Your Own Horseshoe Wind Chime Ornament Unfinished Wooden DIY Coloring Horse Art Craft for School Home Hanging Decor Birthday Supply Favor
gisgfim$15.614.3★31 rev
SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch
SENQAO$10.384.6★167 rev
Aowplc 48 Pcs Make A Horse Sticker Sheets Mix and Match for Kids Horse Party Favors Supplies Birthday Gifts Activity Crafts
Aowplc$8.894.8★893 rev
Melissa & Doug Created by Me! Horse Figurines Craft Kit (2 Resin Horses 6 Paints Paintbrush)
Melissa & Doug$12.994.7★4,691 rev
Newest
by launch date
30 PCS Wooden Horse Cutouts 4 Inch Unfinished Wood Running Horse Crafts Wooden Running Horses Hanging Ornaments Blank Horses Craft Cutout Gift Tags for Home Party Decoration DIY Crafts Project
FdcZeyxior$8.735 rev
Cinrobiye 24 Pcs Horse Coloring Jigsaw Craft Kit for Kids DIY Farm Pony Activity Set Bulk with 12 Designs Rodeo Birthday Party Favors Classroom Art Projects Western Theme Supplies
Cinrobiye$16.951 rev
BGick Horse Party Favors Birthday Supplies24 Pcs Wooden Horse Craft Painting KitUnicorn OrnamentDIY Cowboy Craft Gift TagsUnfinished Wooden Cutouts(25 Gift Bags + 48 paintbrushes)
BGick$27.7024 rev
Czlotyh 36 PCS Horse Crafts Unfinished Wooden Cutouts DIY Painting Kit Unicorn Paint You Own Wood Tags Western Cowboy Cowgirl for Derby Party Favors Home Decor Craft Gift Art Activity
Czlotyh$13.1910 rev
Magical Valley Horse Barn Craft Kit for Kids DIY Wooden Barn Building Kit Arts & Crafts for Kids Horse Toys for Girls & Boys Creative Activity Birthday Gift for Kids Ages 512
Magical Valley$24.459 rev
Trending
90-day click momentum30 PCS Wooden Horse Cutouts 4 Inch Unfinished Wood Running Horse Crafts Wooden Running Horses Hanging Ornaments Blank Horses Craft Cutout Gift Tags for Home Party Decoration DIY Crafts Project
FdcZeyxior$8.733.6★
Fennoral 30 Pack Wooden Horse Craft Kit for Kids DIY Paint Dream Catcher
Fennoral$16.904.2★
Cinrobiye 24 Pcs Horse Coloring Jigsaw Craft Kit for Kids DIY Farm Pony Activity Set Bulk with 12 Designs Rodeo Birthday Party Favors Classroom Art Projects Western Theme Supplies
Cinrobiye$16.955.0★
Fennoral 8 Pack Wind Chime Kit for Kids Make Your Own Horse Head Wind Chime Wooden Arts and Crafts for Girls Boys Ornaments DIY Coloring Horse Craft for Art Activity Birthday Party Supplies
Fennoral$14.634.0★
Lesnala 48 Pcs Unfinished Wood Horseshoe Cutouts Crafts for DIY 4 Styles
Lesnala$9.944.6★
What buyers say about horse crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all ages”
“Great value”
“easy to hold”
“Great quality for a kids mini garden”
“Birthday gift for 11 yo horse loving granddaughter”
“Great craft”
“Good adhesion and fun”
“Very creative, engaging activity, at a reasonable price point”
“Very good graphics”
“My granddaughter says it helps child development”
What buyers complain about
“Very small”
“break easily with little force”
“no directions”
“But way tinier than I expected”
“Way too expensive for a very small and basic kit”
“The yarn doesnt stay in the stitches”
“Some paints for large area not quite adequate”
“Did not adhere to the skin faded overnight while my child merely slept”
“cheaply made”
“Cheaply made thin wood wont stand up to outsdoors”
Top return reasons
Common questions
- Is horse crafts profitable to sell on Amazon United States?
- The niche generates $55K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the horse crafts niche?
- 24 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in horse crafts?
- Top complaints mined from reviews: Size-Overall, Strength, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- When does demand for horse crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the horse crafts niche?
- Listings span $5.91–$33.21; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.