horror figurines
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$4.35–$70.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 145K searches
According to Flapen's Amazon United States niche tracking, horror figurines is a $10K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
horror figurines market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #3,602
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 2.5%
- Avg brand age
- 37 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
410
Top-5 brand share
63%
Top 20: 87%
Top-5 click share
29%
Top 20: 61%
Open market
34%
- Funko39%
- The Noble Collection12%
- DarkMemento4%
- NECA4%
- Trick Or Treat Studios3%
- JAKI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top horror figurines search terms
- horror collectibles72K/yr
- horror figurines26K/yr
- horror movie collectibles24K/yr
- movie figures8K/yr
- house of 1000 corpses funko pop10K/yr
- captain spaulding funko pop6K/yr
Top horror figurines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Plus: House of 1000 Corpses (2003) - Captain Spaulding
Funko$15.294.9★192 rev
The Noble Collection Bendable Childs Play Chucky
The Noble Collection$18.364.5★468 rev
Funko POP! Plus: House of 1000 Corpses - Baby (Glitter)
Funko$15.404.8★96 rev
Funko Pop! Plus: House of 1000 Corpses - Otis B. Driftwood - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors
Funko$14.664.8★103 rev
DarkMemento Vintage Horror Water Lamp Spooky Home Decoration
DarkMemento$20.754.3★65 rev
Newest
by launch date
JAKI Saw Faux Tape Recorder Building Kit Officially Licensed RN-305
JAKI$34.1413 rev
Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko$15.2871 rev
ENJBRICK Horror Movie Brick Action Figures Building Set Scary Buildable Characters Collection Spooky Halloween Desk Decor & Collectibles for Teens 483 Pcs
ENJBRICK$26.5913 rev
DarkMemento Vintage Horror Water Lamp Spooky Home Decoration
DarkMemento$20.7565 rev
Tiny Nightmares 3-inch Black Light Edition Collectible Michael Myers Figure Amazon Exclusive Toy for Fans Teenagers Adults. Boys Girls Ages 14 and Up by Just Play
Just Play$13.6927 rev
Trending
90-day click momentumJAKI Saw Faux Tape Recorder Building Kit Officially Licensed RN-305
JAKI$34.143.6★
Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko$15.284.5★
ENJBRICK Horror Movie Brick Action Figures Building Set Scary Buildable Characters Collection Spooky Halloween Desk Decor & Collectibles for Teens 483 Pcs
ENJBRICK$26.594.5★
DarkMemento Vintage Horror Water Lamp Spooky Home Decoration
DarkMemento$20.754.3★
greitenty 10PCS Horror Movie Action Figure Mini Scary Anime Action Figures for Adult Horror Killer Set for Decor Collectible
greitenty$20.804.8★
What buyers say about horror figurines
What buyers praise and complain about, mined from review topics.What buyers love
“Added to my collection”
“great quality build”
“Good value for the money”
“As described”
“Fun gift”
“Fun gift”
“the design is so pretty”
“Easy to put together”
“Perfect fit”
“very colorful”
What buyers complain about
“Falls short”
“Definitely not worth the price”
“POOR QUALITY CONTROL”
“Its doesnt look like the picture”
“it wasn't as bright as I thought it would be”
“Facial features dead on”
“isn't super durable”
“Parts are very”
“A little bit more difficult to put together than LEGO”
“But the Build Could Be Stronger”
Top return reasons
Common questions
- Is horror figurines profitable to sell on Amazon United States?
- The niche generates $10K/yr across 76 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the horror figurines niche?
- 43 brands and 410 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in horror figurines?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.
- When does demand for horror figurines peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the horror figurines niche?
- Listings span $4.35–$70.50; the average listing price is $21.50 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.