Horror Figurines
FailShoppers spend an estimated $10K a year here, so Horror Figurines is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $10K/yr145K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 29%top-5 click share · 43 brands · 410 sellers
Flapen Score
Horror Figurines against its category
The dotted line is the Toys & Games average. Past it, Horror Figurines is stronger. Inside it, weaker.
Market
The Horror Figurines market on Amazon at a glance
Shoppers on Amazon United States searched for Horror Figurines 145K times last year and spent an estimated $10K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $10Ka year
- Peak month
- November4.4× the quietest month
- Top search term
- horror collectibles72K searches a year
02 · Price
A sale here is worth $21.50.
Listings sell for $21.50 on average, from $4.35 to $70.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.50 that is $0 to $2K a year per listing.
- Average price
- $21.50inside the $15 to $100 sweet spot
- Price range
- $4.35–$70.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #3,602 within Statues, Bobbleheads & Busts. It carries 514 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #3,602in Statues, Bobbleheads & Busts
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 514per listing
- Listings tracked
- 76
04 · Newcomers
8 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Horror Figurines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
410
Top-5 brand share
63%
Top 20: 87%
Top-5 click share
29%
Top 20: 61%
Open market
34%
- Brand 139%
- Brand 212%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
Demand
Horror Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Horror Figurines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horror collectibles72K/yr
- horror figurines26K/yr
- horror movie collectibles24K/yr
- movie figures8K/yr
- house of 1000 corpses funko pop10K/yr
- captain spaulding funko pop6K/yr
Reviews and returns
What reviews say buyers love and hate about Horror Figurines
We read the reviews and the return reasons for every product selling here.
“Falls short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horror Figurines questions
Answered from the same tracked data.








