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hornet hollow knight

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 7Conversion 10Competition 55Returns 97Price range 66Avg price 95Brand share 57Review moat 96Quality gap 22

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Incredible79

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.15

avg listing price — sweet spot $15–$100

Price range

Good$7.15–$135.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 96K searches

According to Flapen's Amazon United States niche tracking, hornet hollow knight is a $18K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hornet hollow knight market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$36K–$48K
units × avg price
Conversion rate
0.8%
Avg BSR
#10,396
Page quality
0%
Prime
67%
Sponsored
41%
Out of stock
12.2%
Avg brand age
21 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

22%

  • FCTREE25%
  • Generic16%
  • CHAOZI012%
  • Twogemy11%
  • Good Smile Company7%
  • LJWW7%

Demand

Weekly Amazon search volume, last 30 weeks — -36.4% search growth over the last 90 days.
2K1KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Top hornet hollow knight search terms

  • hornet hollow knight33K/yr
  • hollow knight hornet20K/yr
  • hornet silksong12K/yr
  • hornet plush hollow knight11K/yr
  • silksong hornet6K/yr
  • hollow knight hornet plush6K/yr
  • hollow knight silksong plush5K/yr
  • hornet hollow knight plush4K/yr
All search terms

Top hornet hollow knight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$91510%$2K15%$3K20%$4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hornet hollow knight

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“The actual pure nail is great quality”

Advertised Vs Actual Product8%

“Exceeded expectations”

Soft Feel8%

“Soft and Cute”

Fun/Entertainment Experience7%

“I purchased these for my daughter because she loves the video game”

Strength6%

“Really nice seems sturdy and looks good”

Value For Money5%

“the price is excellent”

Design-Overall4%

“Beautifully rendered and wrll resembling of the characters in the game”

Material Quality3%

“the quality of the material are great”

Gifting Purpose2%

“overall its a great gift or addition for someone who loves Hollow Knight”

Durability1%

“these definitely wont break easily”

What buyers complain about

Size-Overall27%

“it is long”

Quality-Overall22%

“Quality is lacking”

Advertised Vs Actual Product16%

“Doesnt really look like the photos”

Weight Heavy3%

“Heavier than I thought they would be”

Strap/String Quality2%

“Great necklace horrible string”

Durability2%

“The first one we received broke in multiple places”

Adhesion/Stickiness2%

“Only other minor complaint is the needle for hornet doesn't stay in place so a little glue is needed”

Value For Money2%

“Definitely not worth the price”

Defective Material/Parts2%

“May not get the right parts”

Stitch/Finish/Polish1%

“Poor stitching”

Top return reasons

Size-Overall19%
Advertised Vs Actual Product14%
Quality-Overall13%
Defective Material/Parts12%
Value For Money11%
Cushion7%
Stitch/Finish/Polish5%
Material Quality4%
Product Condition2%
Durability2%

Common questions

Is hornet hollow knight profitable to sell on Amazon United States?
The niche generates $18K/yr across 27 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (41/100).
How competitive is the hornet hollow knight niche?
17 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in hornet hollow knight?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
What does it cost to enter the hornet hollow knight niche?
Listings span $7.15–$135.12; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.