Homelander Action Figure
brand-locked demand (top 5 brands take 100% of clicks) — Homelander Action Figure doesn't clear our bar today.
Flapen Score
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Is Homelander Action Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Homelander Action Figure is a $59K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Aug. Verdict: Skip it — 42/100.
Homelander Action Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +192.3% over the last 90 days and 0.6% of searches end in a purchase.
$59K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Homelander Action Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Medicom Toy MAFEX The Boys Homelander
- Price
- $95.72
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 5y ago
MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $107.97
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 5y ago
MAFEX HOMELANDER BLOOD SPLATTER Ver.
- Price
- $109.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 11mo ago
(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted
- Price
- $137.95
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2y ago
MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.57
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2y ago
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
- Price
- $25.54
- Rating
- 4.8/5
- Reviews
- 10,329
- Age
- 11y ago
Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure
- Price
- $136.96
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
MAFEX HOMELANDER BLOOD SPLATTER Ver.
- Price
- $109.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 11mo ago
Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures
- Price
- $16.34
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 2y ago
MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure
- Price
- $107.97
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 5y ago
Newest
by launch dateMAFEX HOMELANDER BLOOD SPLATTER Ver.
- Price
- $109.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 11mo ago
Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure
- Price
- $136.96
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures
- Price
- $16.34
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 2y ago
(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted
- Price
- $137.95
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 2y ago
MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $117.57
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Medicom86%
- NECA9%
- Little People COLLECTOR3%
- Born to Love2%
- Open — no brand owns it (0%)
Homelander Action Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Aug · busiest ÷ quietest = 5.8×
Top Homelander Action Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- the boys action figures56K/yr
- mafex the boys44K/yr
- the boys figures15K/yr
What reviews say buyers love and hate about Homelander Action Figure
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality, good articulation; pretty much any pose is possible, which is assisted by all the interchangeable hands”
“definitely a great deal”
“collectable”
“Im stronger, Im smarter, Im better”
“Great gift for a fan of the show”
What buyers complain about
33% of reviews“Price was a little high”
“quality control though”
“Great figure, the chest piece does slip off easily”
Homelander Action Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Homelander Action Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
