homelander action figure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+192.3%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$82.79avg listing price — sweet spot $15–$100
Price range
Good$16.34–$137.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,038.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 114K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, homelander action figure is a $59K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Aug. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
homelander action figure market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $21K–$41K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #3,839
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 9%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Medicom86%
- NECA9%
- Little People COLLECTOR3%
- Born to Love2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +192.3% search growth over the last 90 days.Peak months: Apr, May, Aug · busiest ÷ quietest = 5.8×
Top homelander action figure search terms
- the boys action figures56K/yr
- mafex the boys44K/yr
- the boys figures15K/yr
Top homelander action figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medicom Toy MAFEX The Boys Homelander
Medicom$95.724.6★302 rev
MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure
Medicom$107.974.6★113 rev
MAFEX HOMELANDER BLOOD SPLATTER Ver.
Medicom$109.684.9★19 rev
(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted
Medicom$137.954.6★41 rev
MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$117.574.9★15 rev
Newest
by launch dateMAFEX HOMELANDER BLOOD SPLATTER Ver.
Medicom$109.6819 rev
Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure
Medicom$136.963 rev
Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures
Little People COLLECTOR$16.34156 rev
(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted
Medicom$137.9541 rev
MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$117.5715 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)
Born to Love$25.544.8★
Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure
Medicom$136.963.5★
MAFEX HOMELANDER BLOOD SPLATTER Ver.
Medicom$109.684.9★
Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures
Little People COLLECTOR$16.344.8★
MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure
Medicom$107.974.6★
What buyers say about homelander action figure
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good articulation; pretty much any pose is possible, which is assisted by all the interchangeable hands”
“definitely a great deal”
“collectable”
“Im stronger, Im smarter, Im better”
“Great gift for a fan of the show”
“Excellent in facial detail”
“Met everything as advertised”
“Amazing figure with solid accessories and detail, with premium materials and a nice wired cloth cape”
“wont break if you dont try to”
“the likeness is pretty good”
What buyers complain about
“Price was a little high”
“quality control though”
“Great figure, the chest piece does slip off easily”
Top return reasons
Common questions
- Is homelander action figure profitable to sell on Amazon United States?
- The niche generates $59K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +192.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the homelander action figure niche?
- 4 brands and 119 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in homelander action figure?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 1.5%.
- When does demand for homelander action figure peak?
- Demand peaks in Apr–May–Aug; the busiest month runs 5.8× the quietest.
- What does it cost to enter the homelander action figure niche?
- Listings span $16.34–$137.95; the average listing price is $82.79 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.