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Homelander

Maybe

Search demand grew +121.4% this quarter. But buyers convert on only 0.7% of searches, so Homelander is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$45K/yr236K searches / yr
90-day growth
+121.4%search demand this quarter
Competition
32%top-5 click share · 23 brands · 147 sellers

Flapen Score

Homelander against its category

The dotted line is the Toys & Games average. Past it, Homelander is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homelander market on Amazon at a glance

Shoppers on Amazon United States searched for Homelander 236K times last year and spent an estimated $45K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +121.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+121.4%
Conversion, latest week
0.7%
Market size, estimated
$45Ka year
Peak month
May3.1× the quietest month
Top search term
the boys merch104K searches a year

02 · Price

A sale here is worth $26.06.

Listings sell for $26.06 on average, from $6.25 to $90.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.06 that is $0 to $3K a year per listing.

Average price
$26.06inside the $15 to $100 sweet spot
Price range
$6.25–$90.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #7,379 within Statues, Bobbleheads & Busts. It carries 713 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
8.9%
Average rank
#7,379in Statues, Bobbleheads & Busts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
52

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Homelander products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

147

Est. top-5 brand share

75%

Top 20: 98%

Est. top-5 click share

32%

Top 20: 71%

Open market

21%

  • Funko31%
  • Contenders Clothing22%
  • Ripple Junction9%
  • The Boys7%
  • Little People COLLECTOR5%
  • Born to Love4%

Demand

Homelander search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Homelander search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • the boys merch104K/yr
  • the boys funko pop84K/yr
  • the boys funko15K/yr
  • funko pop the boys16K/yr
  • the boys merchandise9K/yr
  • the boys funko pops4K/yr
  • funko the boys5K/yr

Reviews and returns

What reviews say buyers love and hate about Homelander

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
5.0%of orders come back
“They did not fit my grandson”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Homelander questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data