Homelander
MaybeSearch demand grew +121.4% this quarter. But buyers convert on only 0.7% of searches, so Homelander is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 4652
- Market size
- $45K/yr236K searches / yr
- 90-day growth
- +121.4%search demand this quarter
- Competition
- 32%top-5 click share · 23 brands · 147 sellers
Flapen Score
Homelander against its category
The dotted line is the Toys & Games average. Past it, Homelander is stronger. Inside it, weaker.
Market
The Homelander market on Amazon at a glance
Shoppers on Amazon United States searched for Homelander 236K times last year and spent an estimated $45K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +121.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +121.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $45Ka year
- Peak month
- May3.1× the quietest month
- Top search term
- the boys merch104K searches a year
02 · Price
A sale here is worth $26.06.
Listings sell for $26.06 on average, from $6.25 to $90.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.06 that is $0 to $3K a year per listing.
- Average price
- $26.06inside the $15 to $100 sweet spot
- Price range
- $6.25–$90.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #7,379 within Statues, Bobbleheads & Busts. It carries 713 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 79%
- Out of stock, average day
- 8.9%
- Average rank
- #7,379in Statues, Bobbleheads & Busts
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 713per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Homelander products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ripple Junction The Boys Mens Military Cargo Full Zip Jacket Butcher Diabolical Supes Embroidery Patches Black 2XL
- Price
- $32.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

Contenders x The Boys Poster Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.95
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Contenders x The Boys Never Meet Your Heroes Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.99
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures
- Price
- $16.34
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 2y ago

Contenders x The Boys Homelander Suit Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.99
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago
Trending
estimated 90-day click momentum
Contenders x The Boys Homelander Suit Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.99
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Contenders x The Boys Never Meet Your Heroes Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.99
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Contenders Clothing The Boys Never Meet Your Heroes Brief Grey
- Price
- $24.98
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Contenders x The Boys Poster Briefs - Ultra-Soft Stretch Underwear for Men No Ride-Ups Breathable For All-Day Wear
- Price
- $24.95
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 3y ago

Star Wars : Multiple Franchise Troops Poster Boys Short Sleeve Tee Shirt
- Price
- $17.17
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 4y ago
Newest
by launch date
WCGXKO Korean Pop Gift Music Group Merch Boys Group Est 1998 Leebit Crossbody Bag Korean Music Lover Gift (1998Leebit Cr)
- Price
- $16.16
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago

wangstar Graphic Hoodies for Boys Sweatshirts Baseball Gifts for Teen Boys Fashion Hoodies Size 14-16 Youth Cool Football Stuff
- Price
- $24.43
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Ripple Junction The Boys Mens Military Cargo Full Zip Jacket Butcher Diabolical Supes Embroidery Patches Black 2XL
- Price
- $32.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

Funko POP! TV: The Boys - Frenchie - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $15.02
- Rating
- 4.8/5
- Reviews
- 142
- Age
- 2y ago

Funko POP! TV: The Boys - Firecracker
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
147
Est. top-5 brand share
75%
Top 20: 98%
Est. top-5 click share
32%
Top 20: 71%
Open market
21%
- Funko31%
- Contenders Clothing22%
- Ripple Junction9%
- The Boys7%
- Little People COLLECTOR5%
- Born to Love4%
Demand
Homelander search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Homelander search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the boys merch104K/yr
- the boys funko pop84K/yr
- the boys funko15K/yr
- funko pop the boys16K/yr
- the boys merchandise9K/yr
- the boys funko pops4K/yr
- funko the boys5K/yr
Reviews and returns
What reviews say buyers love and hate about Homelander
We read the reviews and the return reasons for every product selling here.
“They did not fit my grandson”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homelander questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








