Is hololive profitable to sell on Amazon United States?

The niche generates $57K/yr across 76 tracked products. 16 of 35 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).

How competitive is the hololive niche?

23 brands and 205 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in hololive?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.1% — above our launch gate.

When does demand for hololive peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the hololive niche?

Listings span $4.95–$185.20; the average listing price is $46.31 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.

hololive

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$46.31

avg listing price — sweet spot $15–$100

Review moat

Great193.54

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Okay$4.95–$185.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 189K searches

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, hololive is a $57K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hololive market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $58K–$69K; units × avg price
Conversion rate: 0.7%
Avg BSR: #18,291
Page quality: 0%
Prime: 88%
Sponsored: 37%
Out of stock: 9.6%
Avg brand age: 31 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

205

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

27%

Top 20: 60%

Open market

34%

Banpresto17%
hololive OFFICIAL CARD GAME12%
Funko11%
Cover Corporation10%
Otaku Lamps8%
AVIOT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top hololive search terms

hololive142K/yr -3.3%0.7% conv.
hololive figure32K/yr -9.4%0.5% conv.
hololive merch7K/yr +0.2%0.8% conv.
hololive plush7K/yr +0.4%0.1% conv.

All search terms

Top hololive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hololive Official Card Game Enchant Regalia Booster Box English | 12 Factory Sealed Packs 8 Cards Per Pack - OCG Collectible Trading Cards Featuring Hoshimachi Suisei & Usada Pekora

hololive OFFICIAL CARD GAME$71.714.5★6 rev

AVIOT TE-V1R-HE2 hololive English -Advent- Collaboration Wireless Earbuds Special Package Design English & Japanese Special Voice Adaptive Noise Cancelling Wireless Charging Case Bluetooth 5.3

AVIOT$168.814.6★99 rev

Funko Pop! Animation: Hololive - Mori Calliope - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$13.224.7★37 rev

Banpresto - HOLOLIVE - #hololive IF - La+ Darkness Relax Time Figure

Banpresto$30.305.0★8 rev

Banpresto - HOLOLIVE - #hololive IF - Hakui Koyori Relax Time Figure

Banpresto$28.915.0★3 rev

Newest

by launch date

Hololive OFFICIAL CARD GAME: Ayakashi Vermillion Booster Box | 12 Packs Official Anime Trading Card Game | Includes New Talents & OSR Debut Cards

hololive OFFICIAL CARD GAME$81.560 rev

1mo ago

Hololive Official Card Game Enchant Regalia Booster Box English | 12 Factory Sealed Packs 8 Cards Per Pack - OCG Collectible Trading Cards Featuring Hoshimachi Suisei & Usada Pekora

hololive OFFICIAL CARD GAME$71.716 rev

3mo ago

Hololive Official Card Game Booster Pack Divafever Box

hololive OFFICIAL CARD GAME$59.5569 rev

4mo ago

Hololive Official Card Game: Curious Universe Booster Box | 12 Packs h01 Trading Card Game | Includes Oozora Subaru & Yukihana Lamy Oshi Holomen Cards

Cover Corporation$69.775 rev

5mo ago

Hololive Justice - Gigi Murin Keystrap and Keychain Bundle - Otaku

Otaku Lamps$17.471 rev

5mo ago

What buyers say about hololive

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“well made item”

Advertised Vs Actual Product9%

“looks exactly like the pictures”

Value For Money8%

“worth the money”

Soft Feel7%

“Very soft and cozy for my 12 year old daughter who got a Medium”

Comfort-Overall6%

“Comfortable”

Pockets/Compartments5%

“Holds all necessary items”

Design-Overall5%

“It looks very cool”

Size-Overall4%

“It fits a lot of stuff”

Collectibles4%

“Perfect Condition, Great Addition to My Collection”

Gifting Purpose3%

“Makes a fun gift”

What buyers complain about

Size-Overall24%

“Poor fit”

Durability15%

“didnt hold up well”

Quality-Overall7%

“Poor quality”

Thickness3%

“Great wallet,little thicker than I thought,”

Strength3%

“Fragile”

Stitch/Finish/Polish2%

“The stitching is poor”

Advertised Vs Actual Product2%

“The biggest issue is that it doesnt work as advertised”

Material Quality2%

“The material was very cheap”

Value For Money2%

“Very disappointed with how it turned out for this price”

Defective Material/Parts2%

“Defective product”

Top return reasons

Size-Overall49%

Length11%

Advertised Vs Actual Product5%

Gap/Hole4%

Functionality-Overall3%

Material Quality3%

Thin2%

Weight Heavy2%

Quality-Overall2%

Pockets/Compartments2%

Common questions

Is hololive profitable to sell on Amazon United States?: The niche generates $57K/yr across 76 tracked products. 16 of 35 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
How competitive is the hololive niche?: 23 brands and 205 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in hololive?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.1% — above our launch gate.
When does demand for hololive peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the hololive niche?: Listings span $4.95–$185.20; the average listing price is $46.31 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.