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Hololive

weak search conversion (0.7%) — Hololive doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 14Growth 23Conversion 8Competition 88Returns 14Price range 47Avg price 95Brand share 76Review moat 90Quality gap 21
This niche Category average · 3,143 niches

Is Hololive profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Hololive is a $57K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Hololive: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.2% over the last 90 days and 0.7% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr2K
Search volume / yr-4.2%189K
Conversion rate0.7%
Avg price$46.31

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 205
Top-5 product click share27%
Open market41%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement37%
New entrants (1y)35· 16 succeeded
Avg rating4.7★
Avg reviews194

Top Hololive products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

$0$1K$2K$3K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

205

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

27%

Top 20: 60%

Open market

34%

  • Banpresto17%
  • hololive OFFICIAL CARD GAME12%
  • Funko11%
  • Cover Corporation10%
  • Otaku Lamps8%
  • AVIOT6%

Hololive demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR0.7%Products76Brands23Top 5 Brands59%OOS Rate9.6%Rating4.7★Reviews194Avg BSR#18,291
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Hololive search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hololive142K/yr
  • hololive figure32K/yr
  • hololive merch7K/yr
  • hololive plush7K/yr

What reviews say buyers love and hate about Hololive

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall22%

well made item

Advertised Vs Actual Product9%

looks exactly like the pictures

Value For Money8%

worth the money

Soft Feel7%

Very soft and cozy for my 12 year old daughter who got a Medium

Comfort-Overall6%

Comfortable

What buyers complain about

63% of reviews
Size-Overall24%

Poor fit

Durability15%

didnt hold up well

Quality-Overall7%

Poor quality

Thickness3%

Great wallet,little thicker than I thought,

Strength3%

Fragile

Hololive return rate & reasons

Why buyers send it back, as a share of all return requests.

8.1%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Length
11%
3Advertised Vs Actual Product
5%
4Gap/Hole
4%
5Functionality-Overall
3%

Common Hololive questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hololive 42/100 on Amazon United States — Skip it. The niche generates $57K/yr across 76 tracked products. 16 of 35 products launched in the last 360 days are still selling. Search demand moved -4.2% over the last 90 days.
Search demand for Hololive on Amazon United States peaks in Dec, where the busiest month runs 1.8× the quietest.