Skip to content

Hololive

Fail

Buyers convert on only 0.7% of searches, so Hololive is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$57K/yr189K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
27%top-5 click share · 23 brands · 205 sellers

Flapen Score

Hololive against its category

The dotted line is the Toys & Games average. Past it, Hololive is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hololive market on Amazon at a glance

Shoppers on Amazon United States searched for Hololive 189K times last year and spent an estimated $57K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
0.7%
Market size, estimated
$57Ka year
Peak month
December1.8× the quietest month
Top search term
hololive142K searches a year

02 · Price

A sale here is worth $46.31.

Listings sell for $46.31 on average, from $4.95 to $185.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.31 that is $0 to $5K a year per listing.

Average price
$46.31inside the $15 to $100 sweet spot
Price range
$4.95–$185.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #18,291 within Statues, Bobbleheads & Busts. It carries 194 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
88%
Out of stock, average day
9.6%
Average rank
#18,291in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
194per listing
Listings tracked
76

04 · Newcomers

16 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
16Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hololive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

205

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

27%

Top 20: 60%

Open market

34%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Hololive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Hololive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hololive142K/yr
  • hololive figure32K/yr
  • hololive merch7K/yr
  • hololive plush7K/yr

Reviews and returns

What reviews say buyers love and hate about Hololive

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Poor fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hololive questions

Answered from the same tracked data.