Holiday Barbie 2023

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

-39.5%

Conversion, latest week

0.7%

Market size, estimated

$6Ka year

Peak month

December523.7× the quietest month

Top search term

2023 holiday barbie7K searches a year

Listings sell for $47.93 on average, from $28.83 to $75.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $47.93 that is $0 to $5K a year per listing.

Average price

$47.93inside the $15 to $100 sweet spot

Price range

$28.83–$75.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,685 within Dolls. It carries 1,185 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

78%

Out of stock, average day

0.0%

Average rank

#2,685in Dolls

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,185per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months