Hocus Pocus Toys

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+48.1%

Conversion, latest week

1.5%

Market size, estimated

$61Ka year

Peak month

September12.2× the quietest month

Top search term

hocus pocus funko pop21K searches a year

Listings sell for $29.71 on average, from $5.83 to $266.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.71 that is $0 to $3K a year per listing.

Average price

$29.71inside the $15 to $100 sweet spot

Price range

$5.83–$266.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

16% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #26,984 within Statues, Bobbleheads & Busts. It carries 940 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

90%

Out of stock, average day

3.0%

Average rank

#26,984in Statues, Bobbleheads & Busts

Average rating

4.81 starsAmazon United States average 4.42 stars

Average reviews

940per listing

Listings tracked

51

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months