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Hockey Pencils

soft demand (-75.1% this quarter) — Hockey Pencils doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 7Growth 0Conversion 71Competition 34Returns 48Price range 76Avg price 83Brand share 36Review moat 96Quality gap 23
This niche Category average · 3,143 niches

Is Hockey Pencils profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Hockey Pencils is a $28K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 37/100.

Hockey Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -75.1% over the last 90 days and 6.6% of searches end in a purchase.

$28K

revenue / yr

Units sold / yr2K
Search volume / yr-75.1%24K
Conversion rate6.6%
Avg price$18.35

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 23
Top-5 product click share65%
Open market16%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews87

Top Hockey Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • TIHOOD45%
  • Rhode Island Novelty15%
  • Gilprop10%
  • Noveread7%
  • Leelosp6%
  • Sayglossy4%
  • Open — no brand owns it (5 brands, 12%)

Hockey Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR6.6%Products15Brands11Top 5 Brands84%OOS Rate9.4%Rating4.6★Reviews87Avg BSR#1,438
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.7×

Top Hockey Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hockey pencils12K/yr
  • hockey pens5K/yr
  • hockey pencil3K/yr
  • hockey stick pencils4K/yr

What reviews say buyers love and hate about Hockey Pencils

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Fun/Entertainment Experience25%

making them great for sharing with students or gifting to hockey fans

Quality-Overall22%

Great quality

Gifting Purpose12%

making them great for sharing with students or gifting to hockey fans

Erasability11%

The pencil and eraser are sturdy and make great items for a goody bag

Material Quality6%

Good material

What buyers complain about

63% of reviews
Color33%

Also, ball colors were not matching the pencil colors

Size-Overall17%

I thought theyd be smaller

Writing Experience7%

very clunky to write with

Ease Of Use7%

should know that theyre just not practical

Hockey Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Value For Money
23%
3Advertised Vs Actual Product
6%
4Defective Material/Parts
5%
5Sharpness
5%

Common Hockey Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hockey Pencils 37/100 on Amazon United States — Skip it. The niche generates $28K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -75.1% over the last 90 days.
Search demand for Hockey Pencils on Amazon United States peaks in Jan–Feb–Mar–Dec, where the busiest month runs 8.7× the quietest.