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Hockey Pencils

Fail

Demand is soft, at -75.1% this quarter, so Hockey Pencils is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$28K/yr24K searches / yr
90-day growth
-75.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 23 sellers

Flapen Score

Hockey Pencils against its category

The dotted line is the Toys & Games average. Past it, Hockey Pencils is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Pencils 24K times last year and spent an estimated $28K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-75.1%
Conversion, latest week
6.6%
Market size, estimated
$28Ka year
Peak month
February8.7× the quietest month
Top search term
hockey pencils12K searches a year

02 · Price

A sale here is worth $18.35.

Listings sell for $18.35 on average, from $9.87 to $32.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.35 that is $0 to $2K a year per listing.

Average price
$18.35inside the $15 to $100 sweet spot
Price range
$9.87–$32.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,438 within Drawing & Painting Supplies. It carries 87 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#1,438in Drawing & Painting Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
87per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hockey Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Brand 145%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Hockey Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Hockey Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey pencils12K/yr
  • hockey pens5K/yr
  • hockey pencil3K/yr
  • hockey stick pencils4K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Pencils

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Color”
3.2%of orders come back
“Also, ball colors were not matching the pencil colors”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hockey Pencils questions

Answered from the same tracked data.