Is hockey pencils profitable to sell on Amazon United States?

The niche generates $28K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (37/100).

How competitive is the hockey pencils niche?

11 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in hockey pencils?

Top complaints mined from reviews: Color, Size-Overall, Writing Experience. The return rate is 3.2%.

When does demand for hockey pencils peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.7× the quietest.

What does it cost to enter the hockey pencils niche?

Listings span $9.87–$32.03; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

hockey pencils

Skip it

Soft demand (-75.1% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible86.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.35

avg listing price — sweet spot $15–$100

Price range

Great$9.87–$32.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$28K

$28K/yr · 24K searches

Growth

Bad-75.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, hockey pencils is a $28K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 37/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hockey pencils market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $28K–$37K; units × avg price
Conversion rate: 6.6%
Avg BSR: #1,438
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 9.4%
Avg brand age: 45 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

TIHOOD45%
Rhode Island Novelty15%
Gilprop10%
Noveread7%
Leelosp6%
Sayglossy4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — -75.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.7×

Open Trend

Top hockey pencils search terms

hockey pencils12K/yr -79.5%7.1% conv.
hockey pens5K/yr -64.1%3.0% conv.
hockey pencil3K/yr -68.5%5.0% conv.
hockey stick pencils4K/yr -76.8%7.0% conv.

All search terms

Top hockey pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TIHOOD 12PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors

TIHOOD$11.904.5★86 rev

TIHOOD 24PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors

TIHOOD$18.884.6★86 rev

Rhode Island Novelty Hockey Stick Pencils 1 Dozen

Rhode Island Novelty$9.874.6★637 rev

TIHOOD 18PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors

TIHOOD$15.824.5★90 rev

Gilprop 36 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)

Gilprop$19.225.0★5 rev

Newest

by launch date

Gilprop 72 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)

Gilprop$28.845 rev

4mo ago

Gilprop 36 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)

Gilprop$19.225 rev

7mo ago

QFSH 10Pcs Black White Ice Hockey Ballpoint Pens Playful Stick Puck Charm Writing Pens for Athlete Students Supplies 1mm Black Ink

QFSH$11.825 rev

8mo ago

9 Inch Hockey Stick Pencils with Removable Erasers Assorted Colors 24 Count

Rhode Island Novelty$13.051 rev

11mo ago

Sayglossy 60 Pcs Hockey Party Favors Hockey Team Gifts Sets Bulk Ballpoint Pens with Cards Sports Party Prizes for Themed Birthday Sports Players Fans Lover Adults Stocking Stuffers

Sayglossy$14.36136 rev

11mo ago

What buyers say about hockey pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“making them great for sharing with students or gifting to hockey fans”

Quality-Overall22%

“Great quality”

Gifting Purpose12%

“making them great for sharing with students or gifting to hockey fans”

Erasability11%

“The pencil and eraser are sturdy and make great items for a goody bag”

Material Quality6%

“Good material”

Size-Overall6%

“theyre a decent size”

Color5%

“the kids loved all the variety of color”

Portability4%

“Theyre easy to carry in a bag or pencil case”

Value For Money3%

“worth the money”

Sharpness2%

“are easy to sharpen”

What buyers complain about

Color33%

“Also, ball colors were not matching the pencil colors”

Size-Overall17%

“I thought theyd be smaller”

Writing Experience7%

“very clunky to write with”

Ease Of Use7%

“should know that theyre just not practical”

Top return reasons

Size-Overall32%

Value For Money23%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Sharpness5%

Erasability5%

Thin5%

Product Condition3%

Quality-Overall3%

Functionality-Overall3%

Common questions

Is hockey pencils profitable to sell on Amazon United States?: The niche generates $28K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (37/100).
How competitive is the hockey pencils niche?: 11 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in hockey pencils?: Top complaints mined from reviews: Color, Size-Overall, Writing Experience. The return rate is 3.2%.
When does demand for hockey pencils peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.7× the quietest.
What does it cost to enter the hockey pencils niche?: Listings span $9.87–$32.03; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.