Hockey Card Binder

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-31.1%

Conversion, latest week

6.4%

Market size, estimated

$66Ka year

Peak month

December5.2× the quietest month

Top search term

hockey card binder43K searches a year

Listings sell for $17.27 on average, from $7.32 to $26.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.27 that is $2K to $4K a year per listing.

Average price

$17.27inside the $15 to $100 sweet spot

Price range

$7.32–$26.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #399 within Collectible Display & Storage. It carries 636 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

16.4%

Average rank

#399in Collectible Display & Storage

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

636per listing

Listings tracked

25

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months